Monthly Archives: August 2016

Managing Your Paid Search Advertising Effectively

This entry was posted in Advertising, PPC on by .

Search engine optimization is no simple task. You’re basically trying to figure out how to both appease users and create a website that answers what questions a user might have when they first visit, as quickly as possible. You’re also trying to create a website that makes it as convenient as possible for the current algorithm of a search engine to crawl your page and rank you above your competitors.


What is Paid Search, and Why Does It Matter?


Paid search is extremely effective. A massive portion of the screen is taken up by sponsored links whenever someone keys in a competitive search term. While organic SEO is doubtlessly important, paid search ads deliver the edge you need. But paid search is also expensive, and requires resource management. That’s where an affordable website advertising company can help your company save money. When you’re using, say, Google AdWords, which as per Webopedia is Google’s official advertising system, you pay for how long an ad stays up, how many search terms it shows up for, and the size of the ad.


However, as per Forbes, AdWords is very expensive for small companies, especially without a targeted campaign. That means if you want your paid search to pay off, you need to be efficient with it. You may want to look into alternatives to Google’s official solution. All this means considering a few things before you take out your first ad on Google:


Keyword Importance: You need the right keywords, and you need to be careful about them. If you choose keywords that are even vaguely irrelevant to your business, you risk targeting people who ultimately won’t even turn into leads because your product or service doesn’t interest them.

Perfect Timing:
Timing matters. You don’t want your ad to be up all the time because that’ll just get too expensive. That’s why you should consider when people will be awake and most likely to search in your area. This is especially important if you’re focusing on local search, by adding the neighborhood name into your keywords.


Focus on Local: Since paid search is all about making sure you’re using it as efficiently as possible, you’ll want to focus on targeting your demographic as much as possible. This means you should be focusing on local search. Unless you’re an online business selling a service to businesses all over the world, regardless of location, focusing on local strategies can be a great way to narrow down your resources and use them more effectively.


Specify Negative Keywords: The final tip to a great search ad campaign is to specify negative keywords. In your campaign manager – like AdWords – you can specify keywords that have nothing to do with your product, thus eliminating the cost of searches from customers who will simply have no interest in your product.


As per Google itself, this can be fairly general, such as eliminating terms like “free” or “rent” if you’re a store that only sells and doesn’t rent out its products, or terms like “stainless steel” if you only provide, say, PVC plumbing.


Through these tips and more, you can lead your company to success by outranking your competitors, and claiming a slot in at the very top of the most relevant searches.

Simple and Effective Link Building Ideas for You

This entry was posted in SEO on by .

Link building is one of the cornerstones to any decent SEO strategy. As per SEO Hacker, link quality or authority makes up a huge percentage of your page rank factors. While there are hundreds of different ranking factors playing a role every time you or someone else hits enter on their keyboard and runs their search through Google, there are a few significant factors that we know matter more than anything else in the world of search and SERP.


Link Building in the Past


Getting that to happen for you is called link building, and it used to be really easy. Basically, the best way to efficiently build links to your website (links that are called inbound links, as per TechTarget) was through a private blog network.


You would have your own collection of websites, cheap blogs in fact, that you could use to host content that points back towards your own domain.


As per Shout Me Loud, this kind of behavior is being cracked down upon, and website owners who rely on it as a major component of their link building strategy are actually getting penalized as engines check for the quality and reputation of a website when it links to another website. That’s why affordable website SEO solutions in Los Angeles and Ventura, like SeoTuners, offer more advanced link building techniques.


Link Building Techniques Today


There are still several strategies you as an entrepreneur or business owner can employ to increase your link authority and perform link building for your website, almost from scratch. Here we go:


Local News. By tapping local news sources, you can pitch in and offer a story on your business, especially if there’s something interesting or news worthy about you. Don’t be shy. You might just write in on a slow news day and appear to be a blessing in disguise for a paper struggling to fill its digital pages.


Press Release Websites. As another form of news, press release distributors or syndication tools are also a way to get links back to your website on relatively reputable websites. Note that, in the world of link building, bought and paid for links aren’t as valuable as those hard-to-find organic links, but they still count towards your imaginary score.


Local Directories. These aren’t really necessary, since they won’t help you much, but if you can get yourself listed in your local Chamber of Commerce or another large, high-traffic directory that people actually use, then go for it.


Broken Link Building. This is a relatively complex link building technique that can work wonders when done well. Basically, you scour for websites in your industry and then, through the use of a broken link checker, you find out if any of the external links used in a given article or blog post leads to a broken website. Then you write in as a concerned reader, and offer your company’s own blog post as a source. This works great for blogs, especially university blogs.


While there are other link building strategies, these are some of the most effective which you can do yourself. However, with the help of a professional service, you can broaden your options and cut down on the leg work you have to do to get those precious quality backlinks.