Monthly Archives: October 2016

How Does Google Hummingbird Affect Your Business?

This entry was posted in SEO on by .

It seems as if Google has all the answers any person could possibly need. All you need to do is plug in your search query, and it will show you all the relevant results it can find. But a certain trend has started to emerge in the way that people do their searches: people tend to type in questions rather than standard keywords. So how can you make sure that they will see your site when they do that? Well, Google may just have the answer to that, in the form of an algorithm update called Hummingbird. In this article, we will show you what this means for your business and how you can adjust.


How Hummingbird Understands Search Queries

According to Business2Community, Google is aiming to have their search engine make a better guess about what users are searching for rather than simply relying on purely keyword-based interpretations. That means if you are trying to rank for “car tires,” for example, Hummingbird will interpret long sentence-like queries related to that keyword. So if somebody were to search “where can I buy some good quality car tires in the city,” Hummingbird can break down that sentence and figure out that you are probably looking for the main keyword “car tires.” It is a lot like how SEO strategies take advantage of long tail keywords. In fact, according to Search Engine Watch, using long tail keywords was usually 66 percent more profitable than focusing on head keywords.


How Hummingbird May Impact Your Business

If you have been building your site up using top notch content, then you do not have a lot to worry about, really. In fact, Hummingbird might even be bringing more people to your site than ever before. But if you have been relying heavily on just optimizing only your keywords (whether they are short tail or long tail), without really producing the best quality content, then you might notice a dip in your site’s overall rankings. However, as long as you provide your audience with articles, videos, and infographics that actually answer those specific search queries, then you will do just fine.


How to Keep People On Your Site for Longer

Instead of focusing on short-term SEO strategies that are often rendered obsolete by search engine algorithm updates, do your best to simply be the best authority figure in your industry. Provide articles that show off your expertise so that audiences will know to trust you for their needs. That way, you may be able to get reputable sites to link back to you as a reliable source of information, according to Search Engine Land. This, in turn, will greatly increase your page rankings. If you do not have enough time to invest in this endeavor, then you might want to look into SEO Packages in Los Angeles and Ventura.


In the end, it all comes down to presenting a great image with meaningful content. Keep yourself updated with the latest trends in SEO and you should be able to maintain your site’s SEO-friendly qualities.

What is RankBrain, and Why Does It Matter?

This entry was posted in SEO on by .

The undisputed giant of the search engine industry, Google, always has a few new tricks up its sleeve. Recently, it unveiled RankBrain, a new type of artificial intelligence that was designed to keep an eye on search results and make any required changes in order to assist their main search engine algorithm. While that sounds amazing on paper, what does this all mean for your company website’s SEO rankings? In this article, we will dive into the implications that RankBrain brings to the table.


What RankBrain Can Do

Basically, RankBrain is a part of the Hummingbird algorithm. It can do a better job of analyzing a user’s search query and then figure out what exactly the user was looking for, according to The Next Web. For example, if one were to search using the sentence “What are the exact steps I need to take in order to make my SEO the best it can be?”, Google’s core search algorithm may have a hard time breaking that sentence down to its core components. Meanwhile, RankBrain will be able to deduce that you are trying to look for results that correlate to the much more succinct query “SEO best practices.”


How to Make Content Relevant and Meaningful

According to the Search Engine Journal, all you have to do is look at things the way RankBrain does. By that, we mean looking at the search queries you want to rank for, and analyzing what exactly your audiences are trying to gain based on that. For instance, if you were hoping to rank for the keywords “quality writing,” then you may be inclined to focus only on churning out content that revolves entirely around that phrase.


However, if you want to take advantage of RankBrain’s algorithm, then you will want to go even further than that. You can start discussing different areas that are relevant to quality writing. You could add in something about the elements that make for a great piece of writing, or the effects of a well-written piece of content. The best way to do this is to do a Google search for the keyword you want to rank for, and then checking the related search terms at the bottom of the page. You can then subtly weave in those other search words so that you can make your article an even better read for your viewers. The more useful information you can provide your viewers, the better for your rankings.


Still Confused?

If you need some help pulling it off, you may want to invest in seo services in Los Angeles and Ventura. Whether you are a small startup or a well-established company, you will want to make sure that your site is optimized for RankBrain. Besides that, you need to find out how to appease other aspects of Google’s algorithms too, such as Hummingbird, according to an article on LinkedIn. So make all of your digital marketing efforts count. Fix up your site’s SEO today and see the results for yourself.

Is Your Website’s Design SEO-Friendly?

This entry was posted in SEO on by .

Having a website in this day and age is a must, but you can’t just put up any old page on the internet and call it a day. You have got to put in the legwork necessary to create a truly beautiful and unique site design. You also need to make sure that it is optimized in order to take as much advantage of SEO as possible, too. But how can you know if your website is SEO-friendly? In this article, we will give you a few questions you can ask yourself.


Do you have a lot of indexable content?

If you have any important content that you want search engines to detect, then you should format them in HTML. Unfortunately, search engine crawlers tend to ignore most other types of content, such as applets or graphics. While it can take some extra time and effort, it pays off to add some alt text for any images that you have on your site. You can also add some text to any page that contains an applet so that the crawler has something to get. If you provide audio and video files, then you can greatly benefit from adding individual transcripts for each one.


Do you have crawlable link structures?

Check your site to see if you have any orphaned pages floating around. That means hunting down any and all pages that aren’t linked in any way on your main page. This is because search engines start off by crawling your home page, then making their way through the different links in order to discover the other pages you have. If there are no links leading to some of your other pages, then the crawler has no way of detecting that they even exist. A great way to solve this is by creating a sitemap, as suggested by BusinessInsider.


Do you use your keywords wisely?

Keywords are absolutely vital to any SEO-friendly website, so make sure you’ve been using them correctly. According to CIO, some of the best places to put them include:

  • At least once in the title tag
  • Once at the top of the page
  • Two to three times within the main body of the text
  • At least once in the URL
  • At least once in the meta description

Make sure that you make the keyword appear naturally, though. Search engines are optimized to detect keyword abuse. That’s why it’s important to provide high-quality, meaningful content for your audiences, according to Forbes. Otherwise, you’re just spamming in the search engines’ eyes.


Should you want to implement all of these changes but just don’t have the time to finish them, then you may want to try hiring an SEO company to do all the work for you. You can find a lot of affordable seo packages if you know where to look online. Just make sure that you do not settle for just any company. If you do, your site may end up worse off than when you started it on your own. Good luck!

Why Your Blog Isn’t Getting Traffic

This entry was posted in SEO on by .

You have just got the latest statistics about how your site has been performing, and you are not happy about them. How come you are not getting as much traffic as you were hoping you would? In this post, we will give you a few reasons why you may not be generating that much traffic.


Your Blog Design Is Not SEO-Friendly

You blog should not just look attractive. It has to be structured in a way that makes it easy for search engine crawlers to index it, too. You need to make sure that your keywords occur in all of the right places, such as the title tag and the top of the page. If you are not sure how to do this, you may want to invest in some affordable website seo services for your blog.


Your Writing Is Not Very Strong

You might be updating your blog every single day, but if you are not producing quality content, then your readers will just hit the back button without giving your site a chance. According to Huffington Post, one way to improve your writing is to focus on a very specific target audience. That way, you will be able to write relevant content that your target market will want to click on and read. If you can afford it, you may want to hire an editor or a proofreader to look over your work to ensure that it is free of any common errors.


You Are Not Promoting It Enough

What good is a blog post if nobody else in the world knows that it even exists? You might not be promoting your work on social media enough. For example, Statista notes that there are 1.71 billion active users on Facebook as of 2016. That is a huge audience that you could potentially tap in. But you can’t just broadcast your blogs to the world without at least trying to target your specific audience. You may want to go further and invest in some ads so that the right people see your content.


You Forgot to Use Your Keywords

As well-written as your article may be, search engines will not be able to index it if it does not contain the keywords that you want to show up for. But you can’t just haphazardly insert your keyword, especially if it does not make any sense within the context of the post. You need to make sure that when you use your keyword, you use it in a way that occurs naturally. You do not need to stuff your article with multiple repetitions of it either, as Google may penalize you for this, according to


There could be even more reasons why your blog is not taking off. For a better understanding of how to optimize your site, you may want to get some affordable website seo services so that you can tackle each problem one by one. It may cost a bit, but it will pay off in the long run.