Monthly Archives: November 2020

How to structure a local SEO strategy for your business

This entry was posted in Advertising, Local, Marketing, SEO on by .

An effective local SEO strategy is essential to increasing your revenue. High volume traffic means more conversions and sales. If you aren’t doing a lot to market your products or services locally, that could be why you have little sales. Here are a few tips to make sure you come up with the right local SEO strategy for your business.

Use Google My Business

Google loves small businesses. If you haven’t ever used the GMB listing or you haven’t explored the many ways that you could engage with potential customers through the review section, then you’re missing out on a lot of handy ways to connect with your audience and build consumer engagement. If you’re not quite sure how to go about this and you’re afraid of making a mistake, get the help of pros. Hire an affordable SEO company to show you the ropes or even handle the GMB page for you.

Optimize your Profiles

This is true for your GMB page. Make sure all the information on there is accurate and up to date. If your contact information is incorrect, then that’s another reason why you haven’t been getting a lot of customers. Make sure you fill in the maps too. You’ll want to do this for all your social media pages, too. Make the most out of your profile pages. Update it with your contact information and website so customers know where to find you. An SEO firm can do all this work for you too.

Generate Engaging Content

What kind of content resonates with your audience? What’s going to make your customers go over your product pages, try out your services, or shop your new products? With the right marketing campaigns, you can build high consumer engagement. High engagement is what brings your customers to choose your products over your competitors. Also, that content needs to be targeted. Meaning, it needs to cater to the preferences, of what your local audience likes, to increase chances of engagement, conversions, and sales.

Optimize Keywords

Do you know what keywords to optimize your content and how? It’s not just using random keywords or those that seem to work with your content. If you have a team of SEO experts, though, they can do the keyword research for you to find out which ones are competitive for your industry or market niche. That way, they can generate a list of keywords of the terms or search phrases that your target market uses. That improves the chances of you showing up on the first pages of the SERPs and also makes it easier for customers to find you.

Build Your Presence

With the help of an SEO service provider, you have pros to build your local presence. They can do this by putting your business in well-known directories. They can also search for a niche as well as local directories to which they could add your business. They’ll know how to handle the citations, so you won’t need to.

If you want to see better traffic from your local target market, get SEO pros to help you out.

Why investing in digital marketing is vital during a crisis

This entry was posted in Marketing, SEO on by .

Did you know that most businesses today have been shut down due to the COVID-19 pandemic? Others will need a miracle to get back to their feet. It is devastating for an entrepreneur when an epidemic strike as it can no longer be ‘business as usual.’ For instance, when the COVID-19 pandemic started spreading across the globe, many countries restricted movement—woe unto the businesses that only relied on traditional marketing for their businesses. Therefore, entrepreneurs must embrace digital marketing for their products.

So, what is digital marketing?

Digital marketing is the use of the internet through gadgets such as phones, laptops, and other digital platforms to reach consumers to promote products and services. Some of the digital marketing methods include;

  • Search Engine Optimization (SEO)
  • Email marketing
  • Social media marketing
  • Content marketing

Here are the reasons why investing in digital marketing makes all the difference during a crisis;

  1. One can work from home

With an internet connection and a phone or a laptop at home, you are good to go. It would be best if you decided on which digital marketing method to use, whether it is emails or social media, among others.

Today, due to the COVID-19 pandemic, people are encouraged to stay indoors and maintain social distance. As an entrepreneur, you could still maintain contact with your customers through digital marketing from the comfort of your home. Through this, you will not have to lose your customers, and you will have an opportunity to get new acquaintances.

  1. It is relatively cheap

Compared to other forms of marketing, digital marketing is quite affordable. With affordable SEO services, social media platforms, emails, and excellent content, an entrepreneur can reach a significant number of prospective customers at a go.

During a pandemic, an entrepreneur must minimize expenses as much as possible. What better way to do that than investing in digital marketing during a crisis.

  1. It gives a Competitive Advantage

With a pandemic, most people are either glued to their phones or laptops. An entrepreneur needs to exploit this opportunity and try to reach as many customers as possible, and digital marketing is the way to go.

For instance, an entrepreneur who invests in gaining digital skills such as understanding SEO concepts and creating quality social media content will have a better chance of drawing more customers to their products. And since many people have embraced technology, an entrepreneur who doesn’t incorporate digital marketing is no match for one who does.

  1. Digital Marketing helps reach a Larger Audience

With digital marketing, there is no geographical limit. It is global. An entrepreneur gets to promote their products and services on a global platform. Hence, get customers for their services and products from all over the world, regardless of the crisis.

Help salvage your business from collapsing by investing in digital marketing during a crisis such as the COVID-19 pandemic. Investing in digital marketing helps you as an entrepreneur have a competitive advantage, work at home, and reach a wide range of customers all cost-effectively.

Practical ways to improve the local SEO of your business

This entry was posted in Advertising, Local, Marketing, SEO on by .

Local SEO is a strategy that aims at helping your business to be more visible and available in the local search engines such as Google. It involves a process that is dynamic for a local company to survive in a competitive market. This process enables your business to gain more sales, improve rankings in the search engines, and thus your business remains relevant in the market. For your business to secure search results, you can apply various practical strategies, which may include:

  1. Improving your Company’s presence on social media

Improving the Company’s local SEO packages on social media is one of the main tools of a local business’s success. You should ensure that your business is available on social media platforms such as Facebook, WhatsApp, and Instagram. The business pages on these platforms need to be run by experts.  These experts will ensure they engage in talks about your business brand, products, and services you offer, and this information is likely to capture a broader market. This way, your business will have a significant influence; thus, it will significantly improve its sales and more revenues.

  1. Have an effective website

Your customers will always like to be informed when they are trying to make a purchase. You should keep your website updated regularly. Customers may want to know some information regarding your products and services, which could be missing. They could get discouraged and maybe never revisit your website. You can create blogs capable of reaching a broad audience, and this way, you will be promoting the list of your business. Other tips that you could use to enhance the effectiveness of your website can include;

  • Optimize your visual you could have placed on the website.  Improve clarity, and this will ensure load time minimizes.
  • Ensure that the website is easy to navigate to encourage your target customers to visit it often.
  • You can add social media shortcuts to the website so that customers can share blogs available with their other networks.
  1. Speed and adaptability

Today’s business environment trends are changing. Instead of using computers, target customers have shifted to using their mobile phones to do business. Ensure that your website conforms to these changes. The target customers need a website whose sites load very fast since they spend a little of their time making purchases. Optimize your trends by improving your texts and images’ quality since the audience wants something captivating and appealing. Improve the quality of your videos. If your systems break down, be ready to make appropriate changes, or else you will lose your customers to other suppliers.

  1. Optimize your ‘ My business page.’

Your ‘my business page’ equivalents to the best local SEO packages, hence making it relevant to your customers. Note that businesses are moving their operations online.  You have to conform to the trend too. You can do this by ensuring you provide information such as the actual business location, mode of operation, logo, products, and services offered to the target market, methods, and means of payment, among other relevant information. Take note of the information provided. In case of any changes in your business operations, make sure to communicate on time.

As a business person, to realize your business’s full potential, it is essential to implement these local SEO strategies. You will notice that you will build brand awareness and gain a competitive advantage in the industry. The results will be that your business will experience an improvement in sales volume and, hence, more investment returns.

10 SEO Quick Wins to Boost Your Website Traffic During COVID-19

This entry was posted in Local, Marketing, SEO on by .

The pandemic has put a halt to many businesses. But there are still ways for your business to stay relevant and to score wins even in the midst of COVID-19. While we’re seeing less of the widespread panic over the virus, it has changed a lot of the ways that companies do business. It’s also transformed consumer behavior. If you want to use SEO marketing to help your business perform much better, here are ten ways to boost your traffic.

Update Your Content

Make sure you mention covid-19 in your content. You don’t have to make the post all gloomy but being up to date in your stories, being well aware of the current challenges that the pandemic has put on a lot of people and business, will help you gain more traffic and followers. People want relevancy. They want content that’s fresh and there’s nothing like talking about how the pandemic has changed your business or how you’re coping with the changes to make your target audience resonate with you.

Get Pros

Hire pros that offer affordable SEO services. If you’re already busy taking care of your core business, then you’ll need to find a way to get someone to handle that for you. A team of experts can do that with ease. Their help will ensure that your pages get high rankings and good traffic.

Check for Demand

Before you start any strategies on how to market to your target audience or before you and your team of SEO experts work on campaigns, make sure you’re marketing to the right consumer base. Is there a demand for your products or services?

Do Local SEO

Make sure you take advantage of local SEO. With more and more people at home, local SEO campaigns can help you get more customers and sales. That’s one way to boost your revenue.

Fix Your Loading Speed

The loading time for your page should be 3 seconds or less. Anything longer than that and you risk customers abandoning your page. Don’t let that happen. By getting help from pros on how to speed up your loading times, you won’t have to worry about customers jumping ship again.

Ensure Consistency

Pros help keep your page consistent. They ensure that your information is the same as the details on your Google My Business Page. That’s essential. Any discrepancies can lead to confusion and could lose your prospective customers.

Eliminate Bad Links

Being backed by a hundred links isn’t going to do a bit of good if those links turn out bad. A team of pros, though, can regularly go over those links to eliminate bad ones. By bad, that means sites that are penalized by Google or that have violated webmaster guidelines.

Optimize for Mobile

With pros to optimize your pages, you can reach out to more of your audience. Mobile consumer consumption has grown in leaps and bounds. By being mobile-friendly, you open your pages to more customers, greater traffic levels, and potential sales.

5 Tested Tips to Boost Your Business Growth With Local SEO

This entry was posted in Local, SEO on by .

You put a lot of effort into marketing your business. You’re trying to learn how to get this done online. But with many local businesses trying to do the same thing you are—that is, trying to boost their local SEO—it’s easy to see that many fail because of one thing: lack of knowing where to apply the proper effort. That could be one of the reasons why your plans keep failing. Here are effective ways to boost your growth with local SEO.

Create a GMB Page

Google My Business account is one of the most helpful marketing tools for businesses. Crossing this off your checklist is easy. But if you have a lot on your hands, then hiring a company that offers affordable SEO services is the next best thing. Get pros to set up the account for you. They’ll do everything so that you can make the most out of your GMB account.

Submit to Local Directories

Digital marketing pros also know the importance of submitting your business to various local directories online. That’s time-consuming work, though, and if you don’t know where to submit the information, then you could end up wasting a ton of time and effort. Hire pros who know just where to submit the information. With digital marketing pros, you won’t have to worry about anything. They have the tools to automate the process. From a marketing standpoint, this is one of the best reasons for hiring a team of SEO specialists.

Get Reviews

It’s not the number of reviews that increase your rank. There are other benefits, though, to having a lot of feedback on your Google My Business page. For instance, when people leave comments, you can engage your customers by replying to these comments. That helps build engagement levels and with improved engagement levels, you can generate more sales and conversions. Someone who loves your brand or business will choose your products or services over anyone else’s. Another thing that happens is that when prospective customers see your answers, they get an idea of how you handle customers, even those that leave complaints. It’s important that you hire a marketing team that knows how to deliver answers consistent with the brand image and character you wish to project. Seeing that helps customers decide whether you’re the right service provider for them or not.

Get Local Backlinks

Local backlinks can help you improve your search rankings, too. Quality backlinks increase your domain authority and that helps drive more traffic to your site. Better domain authority means more trustworthiness and credibility—two qualities essential to many buyers or shoppers. If you want to see that happen for your site, then hire pros to help you.

Improve Your On-Site SEO

Create the best possible site for your business. Pros know how to fix your pages, ensure faster loading speed, check for consistency, create compelling content, and more. With their help, your site can generate so much more revenue than it did before you started using SEO.

The Most Comprehensive Guide to Local SEO: 2020 Edition

This entry was posted in Local, SEO on by .

Search engine optimization can help you grow your business. But not if you’re doing it wrong. If you know little more than the basics, or not even that, then you’ll want to make sure you get pointers and advice. Here’s a complete guide to help you understand this marketing approach.

Know What Local SEO is

Local SEO is a branch of SEO that works to improve optimization for local businesses. Instead of rankings boosting your pages until it generates incredible consumer reach, local SEO helps your visibility with local target markets. That way, when customers in the area search for products or services that you provide, the name of your business will pop up on their search results. That improves the chances of you getting local customers which can favorably lead to conversions and sales.

Continued Rise

More and more companies recognize the importance of local SEO. As it becomes important to many businesses, a lack of local SEO campaigns could be hurting your company. if your business still isn’t doing local SEO while the rest of your competitors are, then you’ll get left behind. Start checking out local SEO packages to get started.

Mobile Use

Mobile consumption has been at an all-time high. By ramping up your local SEO efforts and optimizing your page for mobile, you could see a massive leap in your sales. With help from a professional digital marketing firm, it won’t be long before you start getting more customers.

Google My Business

GMB is an essential marketing tool for many businesses. If you haven’t got an account yet, you’re missing out on a lot of marketing opportunities. Hire pros to set up your account. With GMB, you’ll start appearing on the SERPs with regularity. GMB makes it possible for you to appear on local map listings.

Reviews

One of the best features of Google My Business is that customers can leave you reviews. You can answer those reviews. Leave comments or just say thanks. Other customers will see that too and that can make a difference in whether they go for a competitor or for your products or services. Even the way you handle complaints in that section of GMB gives prospective buyers insight into how you deal with disputes. If you or your digital marketing team know how to answer those issues right, you could end up gaining even more customers and followers after.

Maintain Your Page

SEO changes all the time. Google rolls out algorithm updates regularly that it’s often difficult to catch up with every single one. The best thing you can do is hire a team of pros to manage your pages. With their help, you can concentrate on running your business. They will update your pages, create new content to keep drawing your customers back and ensure that everything is in compliance with Google’s algorithm. If any updates or changes happen to the algorithm, you won’t have to worry about waking up without no idea how to fix your pages. They’ll be on top of that in no time.

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The Positive and Negative Signals to Know

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To improve your company’s ranking on Google, you need to know the signals to get ahead of the game. It is important to be mindful of the successful methods that are effective in improving your SEO ranking. We should also be wary of the negative signals on your SEO checklist to avoid an adverse effect. Practicing the correct tactics will create a positive impact, bringing your website and products to the forefront of the customers’ search engines.

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FAQs: Creating a Useful and Well-Optimized Page

When you click on an ad or Google listing, usually you should be able to pinpoint what their website is selling almost immediately. The home page you land on should make it obvious, however, some products and services are not that clear-cut and need a bit more explanation. It’s essential not to leave your visitors or the search engine wondering what you are selling, because if Google can’t quickly find the answer that a potential client is looking for, they will feature your competitor instead. Not because they have a better product, but because they happen to have the answer to that specific question on their website.

 

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