Monthly Archives: December 2020

Top tips to win Google answer boxes

This entry was posted in Content, SEO on by .

If you are in the content marketing business, then you already understand the importance of SEO and Google rankings. You should also know that Google algorithms change regularly, and these changes come with new opportunities for content marketers and online business owners. Google Answer Boxes was introduced in 2013. The Answer Box is what you see in the middle of the ad and organic searches on the SERP.

In 2014, it was upgraded to include Featured Snippets, also known as position zero, to display relevant information from third party websites. This new feature created a new place on the SERP for businesses to rank organically, making it a priority for businesses and marketers to appear on the Answer Box. If you are not an SEO expert achieving this ranking might be challenging. However, you can hire an affordable SEO service like seoTurners to help you. 

  1. Optimize your keywords for the Answer Boxes

Google Answer Boxes aim to answer a user’s question directly. The aim here is to make Google get that answer from your website content instead of its internal knowledge bank. To win Google Answer Boxes, you must focus on keywords that imply a medium or long question. Keywords starting with the word how and what is rated the highest in triggering the Answer Boxes. Avoid short answer questions like those asking for age, date, or location. Go for questions that require a detailed answer. A searcher will probably click on your link to get more information. 

  1. Accuracy and proper formatting

Google chooses the best summary for the Answer Boxes, so to win it, you must provide an error-free, clear, and concise answer with searcher intent in mind. Update the content on your website regularly and include relevant facts. Most of the answers in the Google Answer Boxes are in paragraphs. However, it depends on the type of question. Lists and charts are also answering formats that rank higher when it comes to being featured on Google Answer Boxes. 

  1. Maximize on lists

Most ‘How to’ content is formatted in a list. With such content, you might get lucky to get a featured snippet on Google Answer Boxes. You can rewrite the content you already have and put those tips and tricks in list format to increase your chances. Another trick is to ensure that your list is longer than four or five steps. A long list will exceed the Answer Boxes word limit forcing the searcher to click on your website’s link to continue reading. 

  1. Research the competition

What keywords are your competitors using? What strategy are they using to get slotted in the Answer Boxes? Researching the competition will help inform your marketing strategy and learn new keywords and formatting styles you can use in your content.

It is important to note that you don’t have to rank first on the SERP with Google Answer Boxes. What is important is your target keywords, accuracy, formatting, and clarity of your content. According to a report by Getstat, 70% of Answer Boxes don’t come from websites that rank first, so focus on your content and enjoy the value of Google Answer Boxes.

How to Write Awesome Site Content

This entry was posted in Content, Marketing, SEO on by .

What does it take for people to try out your products or services? What does it take to get them to choose you over the rest of your competition? What can you do to increase consumer engagement with your brand? Fix your content. If you’re wondering how to create compelling content, here are some of the best writing suggestions to help you achieve this.

Know Why

First off, think about why you’re writing the content. Do you want to increase awareness of new products or services that your company will be launching? Do you want to let your customers know about the newest promos and discount offers? What about improving engagement? Knowing your reasons will help you figure out the tone and type of content that’s well suited to your needs.

Hire Pros

Not everyone has a talent for writing awesome content. If you’re not careful, the content you put out could do more harm than good to your brand. If you don’t have any in-house talents to take over, hire the services of a professional. Look for a digital marketing team that offers affordable SEO service options. With expert assistance, you won’t have to worry about your content. You can let them do their job while you focus on your core responsibilities.

Understand the Audience

Before you hire a team to take over your content, make sure that the firm understands your audience. Who is your market? If you’re not quite sure, digital marketing experts can help. You might be marketing to the wrong segment, or you’re not doing enough targeted marketing to be successful. A marketing team can help fix that.

Know Your Competition

Which companies are your strongest competitors? What are they doing right? What can you learn from their success? A good marketing team will look into that and implement a content strategy that factors that in.

Hook Your Audience

A seasoned digital marketing team knows what works, what content resonates with your audience, what makes them ask questions, and what gets them engaged. Higher consumer engagement with your brand is possible through the right content marketing campaigns.

Talk to Your Market

If you’re using words that your audience doesn’t understand all in a bid to sound fancy or much more impressive, that won’t help. That’s also one of the first things that digital marketing companies fix. What they do is provide you with content that’s aligned with the language that your target markets use. That facilitates easy understanding. Keep in mind that anything your audience can’t understand is a waste of your marketing resources as it won’t help improve engagement or buying interest.

Talk About What’s Relevant

Awesome content isn’t created out of a bubble. It connects to the audience because it touches on what matters to them. So, touch on topics and issues relevant to your audience. Provide them with the information they need. With a marketing team to update your site with regular content, you can easily keep your audience coming back to your site for more.

4 New Features of Google Analytics

This entry was posted in Advertising, Local, Marketing, SEO on by .

Google Analytics is a free data analysis tool created by Google to understand its customer base better. Today, almost all businesses have an online presence either through a website, blog, and many others. These businesses need to know details such as how much traffic they’re getting, how long consumers stay on the website, which links they click on while there, and many more.

Although there are many affordable SEO services, Google Analytics has been the most used tool by businesses to gather this data and increase their ROI. However, some have complained about the tool lacking some critical features like machine learning and other automation capabilities. The good news is that Google heard the complaints and made the necessary changes. Some of the new features of Google Analytics include;

  1. Smarter marketing insights using machine learning

As a leader in machine learning, it is no surprise that Google has added this feature to the new Google Analytics tool. The machine learning feature automatically identifies trends in your data and notifies you about it. Additionally, it can predict customer behavior and actions. For example, you can know how much revenue to expect from a particular group of customers who visit your website. With this feature, Google Analytics has become more powerful and useful in helping you plan ahead.

  1. Deeper Integration with Google Ads

Google Analytics can now measure interactions across the internet, and other Google and non-Google paid platforms. For example, you can get a report on viewer engagement on your YouTube videos, email, and social media. Deeper integration with Google Ads allows you to create a custom audience, which helps you make more targeted ads and track their conversation rates across multiple platforms. 

  1. Customer-centric measurements and customer cycle reports

Customer behavior and needs are continually changing. With Google Analytics, you can now get a full view of user behavior and engagement before purchasing. For example, you will know how the user landed on your website and their actions on the app or website before making a particular purchase. This is done using data from multiple identity spaces such as user IDs provided by businesses or clients who opt into personalized ads. Knowledge of such data can help you develop more relevant campaigns because you have a better idea of what is working and what is not. 

  1. Granular data control

Data privacy has become necessary in the digital industry, and Google Analytics data control aims to help with that. Users have more control over how they collect, retain, and share their data. They also decide how to use the data and delete it if they don’t want to use it. With this added feature, there is a possibility of a future with limited cookies and identifiers.

It is important to note that Google Analytics 4 is the default tool being used today, meaning you will enjoy all the new features mentioned above. If you are not yet up to date, Google recommends adding the Google Analytics 4 property to your existing properties.

man at computer confised

Five Reasons Your Website Isn’t Ranking

Building a successful website is not always as easy as it looks. Creating a good-looking home page and organizing all of your information on your site is a solid starting point, but sometimes that Google ranking just won’t move in your favor. Unfortunately, it’s not quite as simple as “if you build it, they will come”. In reality, it can be quite complicated to improve your rank on Google, and there may be things you are inadvertently doing that are having a negative effect on where you currently stand. Continue reading →

man on bed needing help

The Importance of SEO for Treatment Centers

Marketing your treatment facility is very important for reaching clients who need your help in treating their addictions. Handling the technical aspects of SEO (search engine optimization) should become a priority for your company in order to improve your online ranking. SEO plays a larger role than one may think when it comes to the digital marketing aspect of your facility. Let’s take a look at why optimizing keywords should be a priority for drug rehab centers. Continue reading →