Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic. Continue reading
Monthly Archives: June 2021
8 Tips to Reduce Bounce Rate
If you’re fighting the good fight working to increase your website’s SEO, Google ranking, and conversion rates, you’ve likely come across this pesky percentage showing up in your Google Analytics (GA) page called a “bounce rate”. Continue reading
Google Updates Cumulative Layout Shift Scoring
Many people who visit web pages have experienced unexpected movements where the button shifts itself on a webpage. This is a common problem called cumulative layout shift. For instance, you might be reading a blog post then an ad pops out. This will block you from reading the whole text. For that reason, Google updated cumulative layout shift scoring. Whether you have experience or not, here is everything you need to know about cumulative layout shift scoring.
What is Cumulative Layout Shift?
It is a part of Google core web vitals brought about by a group of layout shift scoring. It causes a shift of web page elements when a page is loading. These elements range from videos to images.
Reasons Why Cumulative Layout Shift Scoring Happens
Being a sudden movement of webpages content layout, there are many reasons why these problems occur. It is mainly caused by elements available on the pages. Such elements include:
Actions that are structured to function when there is an internet connection
The internet contains a lot of actions that are structured to function differently. Some images and adverts may appear when there is an internet connection causing a shift.
- Wrong use of fonts.
Custom web fonts come in fall back to flash of unstyled text. These safe fonts are suitable for any browser. Both of them cause CLS and might affect elements on your page.
- Poor Images.
In the process of loading a webpage or watching online photos, poor images might occur. This might contribute to cumulative layout scoring.
- Advertisement or embeds that lack dimensions.
During page loading, the browser provides space for the ads and embeds. However, this will happen when the adverts have dimensions. Moreover, dynamic ads are easy to install when space is not allocated; other elements will start to move.
How to Fix Cumulative Layout Shift
CLS plays a vital role in identifying unexpected shifting on a page. Additionally, it also measures the number of unwanted movements. A good CLS score is essential because it increases user experience. Moreover, it provides affordable website SEO services, thus determining a good score for the company and user.
What is a Good CLS Score?
With all that in mind, you have understood the need to have an accumulative layout shift and why you need to have a good score. So what is an excellent cumulative score? A cumulative score is the total amount of changes that happen on a page while browsing.
How to Fix Cumulative Layout Shift.
To shift CLS, you need to change elements. All you need is to select helpful web pages. After that, you will notice a positive or negative shifting because of one of the elements. Lastly, it improves on speed to improve experience and performance.
Cumulative layout shift is the sudden movement of web page content layout. It is mainly caused when unstable elements move from their starting points as another element is added by force. CLS help in improving the score for both users and the company. While waiting for the Google updates in June 2021, to increase for the Google updates in June 2021, to increase ranking, consider the facts provided above.
What is Inbound Marketing? A Beginners Guide
About 70% of buyers are savvy to various marketing techniques. While some are still relying on traditional methods such as direct advertising, inbound marketing is continuing to blow off the market. It puts your message in front of your targeted market. If you want to learn about inbound marketing, then this is the right place. Check out facts about inbound marketing. Read on to find out!
What exactly is Inbound Marketing?
It is a methodology that aims to engage, delight, and attract customers by providing them with helpful content to develop their experiences. It also connects with what they are searching for and helps solve already existing problems.
Now that you understand what inbound marketing entails, I guess you are ready to get started. But how does it work? Keep on reading to find out.
How Inbound Marketing Works
As mentioned earlier, inbound marketing aims to pull customers with relevant and valuable information. It is designed to generate customers and attract visitors by employing the following steps.
To bring in the right customers to your website, you need to create helpful content. For instance, people use the search engine to get adequate information before buying anything from the internet. Therefore, attracting customers requires the use of the correct SEO tool and website optimization.
Once you attract visitors, convert them into leads by either asking for contacts for a valuable thing.
Engage and Close
The last step is helping them with burning issues and close by converting leads into customers by using emails to build trust.
Now that you have a complete package of loyal customers, you need to appreciate and help them find success in their product. You can do this by providing affordable SEO services, promoting them to brand ambassadors, and identify new needs.
With all that in mind, this leads to the strategies to attract, convert and retain customers.
Attract Website Traffic
Inbound marketing is not a free marketing strategy. Being one of the best ways to market your website, it helps in generating traffic. However, a lack of visitors to your website will lead to little or no sales. Therefore, it is essential to have a social and content strategy together with the knowledge about your buyer’s persona will help increase traffic to your website.
Understand Buyers Persona
Buyers are people who are loyal and value your products and services. But, do you understand your buyer’s persona? If not, then you can create a buyer’s persona to sell out.
Develop a Solid Content Marketing Strategy
A content marketing strategy will help you provide what they want to boost your inbound marketing layout.
The most advisable way to market yourself is through social media. Some of the reliable platforms include Facebook and Instagram.
Grow Your List
After gaining customers, it’s essential to convert them into leads by capturing their information in an email list.
Other Strategies include:
- Optimizing the landing page
- Strong lead magnet and Call to Action
- Nurturing your email list
- Retaining customers
Wrapping up, inbound marketing has become the most used marketing strategy. It employs practical tactics to assist in the development of traffic to your website. Consider the facts provided above for your success if you want to shift from traditional to inbound marketing.
Importance of XML and Image Sitemaps to Google
As an SEO specialist, one of your main goals is to utilize online tools to help a website communicate better with search engine robots. One of the tools that most SEO experts are using today is XML and image sitemaps. That is because Google and other major search engines support their use.
So what are XML and Image sitemaps?
XML sitemaps are plans of your site that helps guide the search engine robots to crawl or index website pages on the search engine results page. Some of the things you can include in an XML sitemap are SEO-relevant URLs, but there is no guarantee that a particular page will show up on the results page.
An Image sitemap includes the metadata of the images on your website. This information helps Google give users relevant image results related to the user’s search query. You can search for images that you wouldn’t usually find on Google, thanks to image sitemaps.
So are sitemaps important to Google?
Yes- because it gives the search robots a directory with important information about a website. This enables the robots to crawl and index pages more accurately depending on how relevant the website content is to the search query.
Image sitemaps are essential, especially for travel and e-commerce websites, because visitors are more interested in the visuals. Besides that, Google is now showing about 40.7% of images on the results page regardless of the query.
When it comes to optimization, it’s essential for Google to spot your business. SEO experts always pick up any tool that Google rolls out to aid in this plan. So it begs the question;
Are XML and image sitemaps important for SEO?
When looking for affordable SEO packages, you will not find most companies stating that they use sitemaps as an SEO tool. This is because most SEO experts do not use sitemaps as a content optimization tool. Additionally, as mentioned earlier, using sitemaps does not necessarily affect your ranking on the search results page. They only determine whether your website shows up on the results page.
What makes your website rank higher is how relevant your website content is to the question in the search bar. This is not to say that sitemaps are irrelevant for SEO. An expert knows that using sitemaps and other optimization tools effectively will give you a higher ranking. Sitemaps alone cannot help you achieve a higher ranking on the Google results page. However, you can use the tool to boost your SEO efforts, like using keywords and backlinks to increase your online presence.
The catch with using XML and image sitemaps is that they have to be frequently updated. If your website changes, often ensure you make the relevant updates and alert Google to make the necessary changes. Experts recommend that you put several links on your sitemaps to avoid lagging when Google tries to download your website information.
Note that XML and image sitemaps have been there since 2005. They have become more popular now because of their use in SEO services, and Google is using them more now. Remember, they are not an SEO element but can significantly boost your efforts.