Monthly Archives: February 2023

Google E-A-T & Healthcare Content: Advanced Tactics to Build Google’s E.A.T

This entry was posted in SEO on by .

A common misconception about E-A-T is that you can ‘plaster it on your business website’ and expect immediate results. Well, it is not true; it takes time to address E-A-T.

To achieve the most accurate and original content, health-related websites should know why Google brought about E.A.T. However, this can be hard for most website owners. In this article, you will learn about E-A-T, its relation to health-related websites, and how website owners can build Google’s E-A-T. But first, you have to understand what E-A-T is.

What is E.A.T?

E-A-T means Expertise, Authoritativeness, and Trustworthiness. It includes Google’s search algorithm and the Search Quality Evaluator Guidelines. One guideline of E-A-T used by Google to decide if the material is beneficial to readers and should rank well.

E-A-T was originally mentioned in 2014 when Google introduced the notion to their Search Quality Guidelines. Google search quality reviewers look for:

  • Content creator expertise
  • Authoritativeness of the content creator, the content itself and the website
  • Trustworthiness of the content author, the material itself, and the website.

How can you include E-A-T in your content marketing strategy?

Your patients or other website visitors should be able to see and understand your professional medical qualifications. For instance, if you are an addiction recovery or treatment center, you should present evidence that you are an expert in drug rehabilitation about when you write your material. That means, you should:

  • Produce accurate and high-quality material
  • Check the content for correctness regularly
  • Take into account connections to high-quality, reliable websites
  • Avoid connecting to websites with low-quality information

Your drug rehab marketing strategy should ensure you achieve the E-A-T guidelines. Here’s how health-related content comes into relation with Google’s E-A-T.

What exactly is a YMYL website?

A website that contains material about any issue that might affect a person’s future happiness, health, financial stability, or safety falls under YMYL. While some amount of E-A-T is essential for all websites, it is especially important for YMYL health-related sites.

Google describes healthcare websites as those that provide information about the following:

  • health conditions
  • procedures
  • hospitals
  • harmful behaviors
  • medical concerns
  • treatments
  • medications
  • emergency preparedness

The reputation of any website for YMYL informative topics should depend on what professionals in the area have to say. So expert recommendations from professional groups are significant as proof of an excellent reputation.

As mentioned earlier, this restriction can be hard on health-related websites, like drug rehab websites. So here are some tips for website marketing that can assist in improving E-A-T.

Also Read: What is E-A-T? Why It Matters in Local SEO

Regulate user-generated content

The area targeted in this case is authority. User-generated content may be a tremendously effective marketing strategy. It also helps your SEO by increasing your presence in the SERPs. There are several ways by which you can encourage visitors to engage actively with your material, from hashtags to blog comments.

Consider subjects rather than keywords. Google is now more concerned with subjects and entities than single keywords. So take a topic-centric approach to content design and development.

Here’s what you should do:

  • Segment content correctly, with clear headers
  • Explain each section as thoroughly as possible
  • Find all the information a user wants to view about a certain query
  • Write about things that the competition overlooks
  • Update the page regularly

Ensure you have citations and credits

The areas concerned with this are authoritativeness and trustworthiness. Citing authoritative sites in Google’s view is another strategy you may employ. Even when it is inadvertent, plagiarism discovery is a death blow for the material. In reality, sources are more important in article authoring because they might affect your SERPs. When you link your information to a website, you tell Google that the source is trustworthy. Google will detect if you connect to sites with questionable reputations or material or provide broken links.

Regarding sources, the links you use aren’t the only thing to watch out for. Providing credit for graphics as well as the author of the material is helpful.

When creating YMYL material, it is highly advised that you include author names and bios. When it comes to information that has the potential to affect someone’s life significantly, Google assessors want to ensure that you have the necessary qualifications to provide such guidance.

SQRG does not state specifically that outbound connections to authoritative websites boost E-A-T. And it does state that the material needs to be well-researched. It’s reasonable to believe that outbound links to Wikipedia, scientific publications, or other sources suggest the author did their homework. Some experts suggest that outbound connections help SEO, although most of this is merely an expert opinion.

Increase your E-A-T by carefully utilizing sources and credits. To bolster up your drug rehab marketing, make certain to:

  • When possible, ensure you use stats and link them to an original study
  • Create an author bio that highlights your qualifications and skills
  • Cite public intellectuals and other industry authorities
  • Use the no-follow tag or link to sources from authoritative domain names

Make a substantial volume of material.

Regarding the length of your with E-A-T, Google claims it wants to see a “satisfying quantity,”. This means in-depth detailed search intent and meeting the topic or purpose of the page. Also, ensure you go back to audit your website content as much as possible. Digital content is interesting, in that unlike a book, once published, it is not irreversible. You can go back and edit, update, or change what’s already there. There has always been a focus on creating evergreen content, but that doesn’t imply you can ignore it forever. Facts become old or inaccurate when industries evolve, best practices fall out of favor, and advice that was once sound becomes harmful. Check statistics regularly to check whether they’ve altered.

Building E-A-T for your website is crucial in the health-care business. The information offered on your site may influence people’s health and well-being. With this information, you can rest assure that the health-related content on your website will meet Google’s requirements and regulations.

Google’s Helpful Content Algorithm: Things Creators Should Know?

This entry was posted in SEO on by .

Creating content for Google is more than churning out a series of paragraphs, hoping for the best and calling it a day. Your content needs to find a way to perform better. It should bring the numbers you expect. If that’s not the case with you, it may be time to review your strategy. Here are a few things content creators should know about Google’s algorithm so that they can make the most of their marketing campaigns for 2023.

You Need Expert Help

Some companies assign in-house employees to study SEO and manage their marketing campaigns. But that’s not a job you want to assign to a single employee. Running a successful e-marketing campaign takes a lot of work and often a big team. You’ll need help; hiring a company that offers cheap SEO services is a wiser and better option for the long term.

You Need Patience

Google will never be finished. By that, we mean the company Google will continue to roll out changes to the service and the algorithm. It will update policies to reflect relevant terms and conditions in present situations. As things look right now, we will never know Google’s algorithm to its full extent. It will continue to change and evolve as businesses and world conditions evolve. Your company needs to find a way to stay afloat through those changes; being patient is the key.

You Need a Long-Term Game Plan

SEO success doesn’t happen overnight. Building a business can take months or years, even with search engine optimization techniques. It’s a long-term game plan. But once it takes off, you can enjoy steady traffic to your site, which translates to revenue. If you want your business to succeed, you need to trust in that plan. It may take longer than a few months, and you’ll probably make a lot of mistakes along the way. But if you stick to the plan, you’ll see results as well as your efforts generate the best results. When that time comes, you’ll see its worth.

Also Read: Google Helpful Content Update: What You Should Know

You Need People-First Content

You’ve heard the term before. For instance, let’s take mobile-first design. That refers to a design created on the mobile platform before it is adjusted to suit other formats. That’s because more and more people are going online with their mobile phones. If your page isn’t optimized for mobile, you’re missing out on a sizable market. When it comes to people-first content, it means designing a content experience for users rather than the bots or search engines.

Many companies create content primarily for search engines; it’s a bad practice. That’s how black hat SEO techniques came to be. However, Google cracked down on many of these practices. Therefore, create content for your audience to avoid getting penalized by Google or getting your pages taken down. Create posts they will want to engage with; upload updates they cannot help but interact with. More engagement leads to better leads and results. Yes, SEO helps. But make sure it doesn’t compromise the content meant for your target audience.

You Still Need SEO

Some people are wondering if it’s the death of SEO. The answer is no. SEO and first-people content co-exist. Every content creator’s job is to strike a balance between the two. Some organizations say they’ve survived this long without SEO, thinking they can exist on nothing more than people-first content. It probably depends on your business, brand, and target market. However, even if you’ve survived five years since opening a business without using SEO, what about the next four, six, or ten years? If you had used SEO, how much more would you have earned? How much more revenue would you have generated?

Don’t think one content is better than the other. Find a way for these two elements to co-exist in your content if you want those click-throughs to increase.

Stay Away from AI-Generated Content

There are plenty of AI programs that generate content. But after a while they’ve been making some noise; you’re better off steering clear of the commotion. That’s because AI-generated content is often disorganized, lacks cohesion and is bad for your site. They are often just a bunch of reworded or rephrased versions of content that already exist online.

To deliver value to your target market, you need to provide content that isn’t AI-generated. Your content needs to have insights; information that your clients want to know. That’s also one way to ensure your content is as unique as possible.

AI is handy, but even if AI tools improve over time, people will remain operators of the technology.

Focus on Your Audience

You may hear that a lot, but you’d be surprised at how many organizations aren’t sure about the target for their products or services. Fine-tweak your marketing efforts; choose products that appeal to your target market. Know what products they want and tweak that products. For instance, changing the size of a notebook can mean the difference between a notebook for primary and college students. By focusing on your audience, you can niche down. That can boost your visibility.

Post Short Content

There’s a myth that says Google prefers long-form content. It doesn’t. However, Google wants to ensure you provide customers as much essential information as possible to help them make buying decisions. Even if you post short content, ensure its content is useful. That will increase your engagement and help your ranking.

How to Rank on Google Maps in 2023: 10 Ultimate Tips

This entry was posted in SEO on by .

Hello, 2023. Like any other year, we’re here to find out how to make the most out of our marketing efforts online. If you want to break the ceiling on your profits this year, increasing your exposure and ranking higher on the SERPs can boost your profit scores. Here are suggestions that you can try to improve your brand’s visibility.

Fix Your Google My Business Listing

If you run a business, you need to have a Google My Business Listing. Too many small to mid-sized companies make the mistake of neglecting this listing. Such a listing helps you rank for local searches. If you want to target local customers, a Google My Business Listing makes it easier for your customers to find you. Not having that means you’re missing out on a handy resource for increasing the visibility of your business. Best of all, it’s free. You only need to fill up your details and wait for the traffic to come in.

Claim Your Google Maps Listing

Another thing you need to do to make it easier for customers to find you is to claim your Google Maps listing. Any potential customer who sees that page can find their way to your site or business. If you don’t have the manpower or skills to take care of this, hire an affordable SEO company. After all, it’s not enough just to put up content online. You need to constantly update your page and optimize your listing appropriately to put the maps listing in front of new people.

Correct Your Data

If you already have a Google Maps listing, checking the information is important. Are the contact details accurate? Even a missing letter or a wrong number means prospective clients who find you on the listings will need help getting in touch with you. As a business owner, you want the customer’s experience to be easy and stress-free. To make it easier for them, correct your information on the listing.

Reply to People

People can leave reviews on the Google listing, which means that’s another platform or channel you can use to promote your business. Think about it. If prospective clients come in and see a ton of positive feedback and happy reviews from clients, they are more predisposed to trust your products or services. You can show engagement with customers as well by replying to people’s reviews or comments.

Don’t Delete Negative Reviews

That may not sound ideal. But you can use negative reviews to boost your brand’s visibility. Reach out to the customer and ask about what happened. Make amends if that’s warranted. Set the record straight on the page in a polite way by replying to reviews. That way, people reading through the comments will see how calmly you talked to the customer and how you easily you resolved the problem. This way, you can create a strong, positive impression of how you handle clients.

Optimize Images

You can add images to your Google Maps listing. Don’t just take a bunch of old photos of your business and post them, though. You want to take the chance Google is giving you to wow prospective clients. If you’re a restaurant, add appetizing shots of your food. Add pictures of the restaurant to show how spacious the place is, the lovely décor, and more. The pictures you post can differ by industry, but choose photos that give searchers a positive impression of your business or anything you can think of to get people to be more curious about your business and swing by.

Personalize Your URL

It may not seem to matter, but trust us, it does. You can make a stronger impression and make it easier for first-time or prospective customers if your URL is memorable and not just a string of numbers. Personalize the URL to reflect the name of your business. Building a business takes a lot of work and paying attention to the small details will help you get your organization to where you want it to go.

Encourage Reviews

Reviews get more people to try your products or services, but out of a thousand customers only a few will leave reviews. Offer freebies in exchange for reviews, allowing customers to earn reward points or coupons for discounts on your site. The more positive reviews you have, the more customers will choose you over other companies.

Be Active

Make sure you check your site every day. Update your listings, remove old ones, add new ones and more. Google takes note of the activity, so the more active you are, the more beneficial it will be. They reward active businesses by improving rankings and therefore traffic to your site. In addition, regular posts keep clients coming back. That’s another reason to be actively involved in your business.

Use Local Keywords

Do a little SEO. Use local keywords to help drive more traffic to those pages. The increased traffic will help you expand your target market, rank higher on the SERPs and get you more sales or revenue.