If you are trying to get your business more exposure by the most effective means, especially during the global pandemic, it’s no surprise that you will need to harness the marketing power of the internet. Having boosted ad campaigns on social media geared towards encouraging sales will reach your immediate followers, but this is truly just the tip of the iceberg. Below the surface, it’s no secret that businesses that successfully market online earn a great majority of their impressions through Google. But what isn’t as commonly known are the intricate inner workings of how Google operates. While you could spend hours doing research and watching the tutorial videos on how to take advantage of Google’s ad capabilities, it’s time-consuming and nearly impossible while trying to run a business. And when you start looking for assistance with your online advertising, you’ll find that self-proclaimed AdWords expert are everywhere with bold claims like, “We help your Google Ads increase performance for better ROI and more leads, guaranteed.” How do you know which agencies are reputable and will be able to work within your budget to get the advertising results you need?
This is where Google Premier Partners come in. Google Premier Partners are certified experts that have demonstrated Google Ads skill and expertise, met Google ad spend requirements, delivered agency and client revenue growth, and sustained and grown its client base. Google only grants Premier status to the top 3% of participating agencies worldwide, and it’s no easy feat to attain. It’s the crème-de-la-crème in terms of platinum-level status; you simply can’t achieve any higher at this time.
What does this new mean for you? It means that if you are looking to hire an agency that will be able to deliver superior advertising campaigns that stretch every dollar of your budget, then you are going to want to strongly consider partnering with a certified Google Premier Partner.
Here are three reasons why:
- Money Well Spent
Ever thought you could tackle something on your own, tried it, and were left with disastrous results? This unfortunately is a common struggle with ambitious business owners who think that doing something themselves will save money. However, having a professional who has earned the Google Premier Badge will ultimately be money well spent, minus the headache. To earn this designation, Premier Partners must have over 50% of their team pass Google’s rigorous professional accreditation that includes certifications in Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Mobile optimization. Additionally, Google Premier Partners are required to stay current in the ever-changing digital landscape by going through this process and re-certifying every year. Only 3% of agencies on the planet carry the Premier status and we are one of them.
Whoever you choose as your Google Premier Partner should be able to deliver a strategy that meets your financial needs – and make the money you do spend go further.
- Superior Results
When investing in a Google AdWords campaign, knowing what keywords to leverage to encourage growth can be tricky. It’s important to be able to think like a potential client or customer when putting this word list together, but a Google Premier Partner will also know the subtle nuances and unexplored possibilities that can skyrocket the success of your campaign. Those who carry this coveted badge of certification know the best way to approach a new project and retrofit their techniques and experience to suit their client’s specific needs.
Just because a company has acquired this badge, though, does not mean you should trust them blindly. You still need to do your research and make sure that a Google Premier Partner has the right expertise and other qualifying features that fit with the specific needs of your business. They should also display a current badge to show that they are up to date on all of their training and are still currently certified with the Google Partner program. Self-proclaimed AdWords experts are everywhere these days which is why it is important to work with a premier Google Partner for the best results.
- Upgraded Access
Google Premier Partners are the only tier with access to a dedicated account manager – essentially a direct line to Google. Selecting a Google Premier Partner agency gives advertisers advantages other agencies cannot provide, like access to Google representatives when customers have concerns. This direct communication line to Google-trusted and certified experts is only awarded to Premier members. Need first-line support? Partners can respond to client inquiries and ascertain how to fix operational or technical problems. You’ll have your own personal liaison to Google with quick turn-around times and personal services that you can’t get anywhere else, which means less stress for you and more time to focus on the other aspects of your business.
When choosing your professional team of experts, be sure to take note of the differences between a Google Partner and a Google Premier Partner. Premier Partners offer more capabilities in problem-solving and have a greater scope of expertise they offer. Premier Partners also have a full cache of benefits available with their special status, including access to Google’s annual Partner Summit, product training and certifications, sales training, community membership and product updates, executive business training, and much more. What that translates to is an agency that has the ability to educate themselves in the process of providing superior customer service. Google Partners can also be of service however be aware that they don’t have the same experience or access to the same level of benefits that a Premier Partner can offer.
SeoTuners is proud to have achieved and maintained the coveted Google Premier Partner status. As a Premier badge holder, you can be assured that SeoTuners has met Google’s highest standards for excellence while serving our clients across the greater Los Angeles and Ventura County areas. Contact us today to find an affordable solution to increase your exposure on Google and beyond with custom marketing strategies for your business.