Addiction continues to be a public health crisis in the United States. It is estimated that there were over 107,000 fatal overdoses in the country in 2021, the CDC states. That is the highest number of overdoses in a single year. And last year, in 2022, there were 23 million Americans struggling with drug or alcohol addiction. Given the high number of addiction cases, it’s only a given that drug addiction recovery centers come up to meet the demand for treatment. But how are these centers being marketed? When it comes to SEO marketing campaigns for addiction treatment, are they getting it wrong? Well if they’ve got little to no traffic, they could be doing it wrong. If you find yourself in the same position, asking the same questions, here’s a list of common mistakes companies make in addiction treatment marketing. Knowing what they are will help you avoid them in the future.
Not Looking Beyond Your Brand
Your content must contain keywords or terms and language particular to the market you want to appeal to. It also helps if you mention your brand name a time or two. But if the content is riddled with it or overdone with brand names, that will do your work no good. By thinking beyond your brand, you make it easier for the audience to recognize and know your brand and the services you offer.
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Selling Only a Sales Pitch
Find a drug rehab marketing agency to help you improve consumer engagement. That also drives home the point on how an excellent SEO agency can make a difference in the outcome of your marketing campaigns. For instance, marketing that only focuses on getting clients may not be as successful. However, rehab marketing companies that know this realize what they must do to ensure positive results. That is to focus on creating a service or marketing campaign that fixes the problem. That means choosing companies that focus on more than the money, but rather help your facility show that they offer a value and trusted resource for addiction recovery.
Neglecting Your Website
Running an addiction facility is a lot of work, equally demanding and rewarding. But that can leave you too busy to keep track of SEO developments, much less worry about updating your site or pages every few months. If you run an addiction treatment center, you hear plenty of stories. Some of them may not be true. Some of them aren’t exactly what they seem. Spare yourself the trouble by hiring a drug rehab marketing expert to help you. Their expertise will ensure that you get the best possible results.
Not Staying Informed
Check your online information. Are there any mistakes? Are your contact details correct? Just a single misstep—like a wrong word or number—could result in fewer leads and clients. That’s where rehab marketing comes in. They can take over the job for you. Their team can review your online information on every platform for mistakes. Fixing those mistakes effectively nips problems in the bud.
Not Checking for Compliance
Google continues to roll out changes in its algorithm. If you don’t tune into those changes or don’t stay updated, you could wake up one morning with many of your pages penalized or worse. Don’t let that happen. Ensure compliance for your pages by hiring an online marketing agency for drug rehab facilities. Experts have tools, practices, and solutions to help ensure your pages are compliant with Google’s rules.
A Team That Doesn’t Understand the Market
Before hiring a rehab marketing agency, understand your market. Which market do you want to appeal to with your campaigns? A skilled rehab marketing agency can help you determine if you are marketing to the best possible audience. If that isn’t the case, the company can help you re-direct the attention of your campaigns elsewhere.
Forgetting About Google My Business
The best companies know they need to start paying attention to their Google Business Profiles. If you’ve forgotten yours, this is the best time to get those things done. Check if there are any mistakes in the information. Sometimes, an incorrect letter or word carelessly made can prevent potential clients from finding your brand and business. By working with an expert, you can ensure your profile page will create trust and confidence in your clients.
Not Using Video
Companies that provide multi-platform marketing services can help. They can offer video creation services, blog post creation, updates, infographics, eBooks, and more. Consider which marketing services can hugely benefit your business and reach out to the team to learn more about the process. With high demand for videos, brands that don’t know how to use video in their marketing campaigns may lose out to other businesses that know how to leverage this technology. That’s why hiring pros is a must. Get a team of experts to use video in attracting more clients to your facility.