Author Archives: techteam

How To Optimize your Google My Business for SEO in 2023

This entry was posted in SEO on by .

Gone are the days you would shuffle through yellow pages in search of a business, only to find that the location had changed! According to 99 Firms, 72% of customers searching online for businesses visit them within five miles of their search radius.

With the advent of search engines and the internet, the business advertising approach changed. This is a result of the digital transformation known as Google My Business Listing. After verifying your Business and entering your Business’s correct contact details, your Business will appear on Google search and maps.

Google My Business is not only a place to find basic information about your Business. It’s also a powerful tool that can increase your business revenue and give insights about your customers. Learn more ways that SEO companies in Thousand Oaks, CA can help you optimize Google My Business for SEO in 2023.

1. Verify your Business

You need a GMB account to optimize your Google My Business listing. Follow the link from Google and create an account. Provide all the basic information required, such as business name, location etc.

Note that filling in all the details correctly to get preference in ranking. Then, you can choose to do verification via post, email or mobile phone. After which, you will receive a 5-digit verification code that you enter to proceed to use the Google my Business Listing.

2. Enter all Details on the Google My Business Account Section

When verification is complete, it’s time to optimize Google My Business profile. First, you must provide every business information that may put you in front of searchers. Providing more information gives you a better ranking and makes it easy to reach potential clients.

There are three factors to consider as you complete the section. These are proximity, business relevance and popularity. In essence, you want to give Google reasons to put you first.

3. Enter Correct and Updates Contact Details

Contact details include more than the business phone number. It involves a few more things that you need to consider.

  • Ensure that you use the same address on all your online accounts. In case of any changes, ensure that you update them timely, so there is consistency,
  • Enter the correct phone contact that is on at all times. A direct number is preferable.
  • Enter the business working hours to ensure that walk-ins are taken care of.

4. Write a Proper Business Description

A proper business description is important as it details what you do for potential clients. From the review section, you can add descriptions of your Business. However, keep a few things in mind to optimize the description.

  • The character limit on the section is 750; hence ensure that you cover all the crucial information about your Business in the first 300 words.
  • You must consider 1 or 2 highly targeted keywords in the description. It’s tempting to overwhelm the description with many keywords but keep the density in check.
  • Note that you do not need to add your website link here.

5. Update and Publish Google Posts Weekly

As in your social media accounts, Google allows you to post content to your Google My Business account. Take advantage of this opportunity and post the most relevant information about your Business, such as new offers or sales.

On your Google My Business dashboard, you can publish posts that help to optimize your visibility and ranking. Here are a few tricks to ensure you do it right.

  • Note that some posts last up to a week. Hence you must frequently post to gain the attention of Google.
  • Take advantage of this opportunity and post on your current offers and sales. It’s a good trigger for people that follow your business profiles.
  • Add links to your business posts.

6. Upload Photos Frequently

As you update the weekly posts to the page, ensure that you also upload photos from our Business. Photos act as proof of operations. In addition, clients are more likely to visit your Business when they see photos of it.

To optimize your Google my Business profile, use these tricks as you update your photos:

  • Use your logo as a thumbnail
  • Add a captivating cover photo. However, Google will automatically select a photo based on search queries
  • Never upload graphically edited or stock photos
  • Only upload photos with great image quality
  • Always use Geo-tag on your photos
  • Include a 360-degree street view
  • Provide a video of your Business

7. Ask and Respond to Reviews

If you think about it, reviews affect the decisions of potential clients. As a ranking algorithm, Google weighs on the reviews and ratings; hence you need to pay special attention to this section. SEO companies in Thousand Oaks will give you a few tricks to help with your reviews, such as:

  • Request for reviews from loyal customers
  • Share reviews from happy customers
  • Always respond to the reviews and express gratitude to the reviewers.

Investing in a Google My Business account gives your business an edge in the online scene. Ensure that you add as much information as possible and quality photos and videos. In addition, you must regularly log in to your Google My Business dashboard.

Make weekly updates while ensuring that all business information is up to date. You will be amazed at how this online presence can help scale up your business revenue as it attracts new customers.

8 Common Mistakes in Drug Addiction Treatment Marketing

This entry was posted in SEO on by .

Addiction continues to be a public health crisis in the United States. It is estimated that there were over 107,000 fatal overdoses in the country in 2021, the CDC states. That is the highest number of overdoses in a single year. And last year, in 2022, there were 23 million Americans struggling with drug or alcohol addiction. Given the high number of addiction cases, it’s only a given that drug addiction recovery centers come up to meet the demand for treatment. But how are these centers being marketed? When it comes to SEO marketing campaigns for addiction treatment, are they getting it wrong? Well if they’ve got little to no traffic, they could be doing it wrong. If you find yourself in the same position, asking the same questions, here’s a list of common mistakes companies make in addiction treatment marketing. Knowing what they are will help you avoid them in the future.

Not Looking Beyond Your Brand

Your content must contain keywords or terms and language particular to the market you want to appeal to. It also helps if you mention your brand name a time or two. But if the content is riddled with it or overdone with brand names, that will do your work no good. By thinking beyond your brand, you make it easier for the audience to recognize and know your brand and the services you offer.

Selling Only a Sales Pitch

Find a drug rehab marketing agency to help you improve consumer engagement. That also drives home the point on how an excellent SEO agency can make a difference in the outcome of your marketing campaigns. For instance, marketing that only focuses on getting clients may not be as successful. However, rehab marketing companies that know this realize what they must do to ensure positive results. That is to focus on creating a service or marketing campaign that fixes the problem. That means choosing companies that focus on more than the money, but rather help your facility show that they offer a value and trusted resource for addiction recovery.

Neglecting Your Website

Running an addiction facility is a lot of work, equally demanding and rewarding. But that can leave you too busy to keep track of SEO developments, much less worry about updating your site or pages every few months. If you run an addiction treatment center, you hear plenty of stories. Some of them may not be true. Some of them aren’t exactly what they seem. Spare yourself the trouble by hiring a drug rehab marketing expert to help you. Their expertise will ensure that you get the best possible results.

Not Staying Informed

Check your online information. Are there any mistakes? Are your contact details correct? Just a single misstep—like a wrong word or number—could result in fewer leads and clients. That’s where rehab marketing comes in. They can take over the job for you. Their team can review your online information on every platform for mistakes. Fixing those mistakes effectively nips problems in the bud.

Not Checking for Compliance

Google continues to roll out changes in its algorithm. If you don’t tune into those changes or don’t stay updated, you could wake up one morning with many of your pages penalized or worse. Don’t let that happen. Ensure compliance for your pages by hiring an online marketing agency for drug rehab facilities. Experts have tools, practices, and solutions to help ensure your pages are compliant with Google’s rules.

A Team That Doesn’t Understand the Market

Before hiring a rehab marketing agency, understand your market. Which market do you want to appeal to with your campaigns? A skilled rehab marketing agency can help you determine if you are marketing to the best possible audience. If that isn’t the case, the company can help you re-direct the attention of your campaigns elsewhere.

Forgetting About Google My Business

The best companies know they need to start paying attention to their Google Business Profiles. If you’ve forgotten yours, this is the best time to get those things done. Check if there are any mistakes in the information. Sometimes, an incorrect letter or word carelessly made can prevent potential clients from finding your brand and business. By working with an expert, you can ensure your profile page will create trust and confidence in your clients.

Not Using Video

Companies that provide multi-platform marketing services can help. They can offer video creation services, blog post creation, updates, infographics, eBooks, and more. Consider which marketing services can hugely benefit your business and reach out to the team to learn more about the process. With high demand for videos, brands that don’t know how to use video in their marketing campaigns may lose out to other businesses that know how to leverage this technology. That’s why hiring pros is a must. Get a team of experts to use video in attracting more clients to your facility.

10+ Link Building Building Strategies for Law Firms and Attorneys

This entry was posted in SEO on by .

Link building is all about exchanging value and forming mutually beneficial alliances. Links will come readily if you can gain some authority and give value to another website and legal link-building is still extremely vital for ranking law firm websites. However, it is one of the most difficult aspects of law firm SEO. Hopefully, the practical strategies listed here will assist you in building important links.

1. Engage in cooperative initiatives with other groups.

When working on a project, you frequently have the option to offer information about your company and services. For example, you can include a link to your website. This can aid in the development of partnerships with other firms. In addition, you can acquire high-quality, relevant backlinks to your website. However, remember that the partnership’s goal should always be to provide value to your target audience, not only to collect links.

2. Organize events and webinars that give your target audience useful information and insights.

You may offer information about your company and services when you hold events and webinars. This can aid in the development of connections as well as the acquisition of high-quality backlinks to your website. Furthermore, events and webinars may give significant information and insights to your target audience. This can boost the exposure and credibility of your website.

3. Putting up reference pages for your website

Resource pages may give your target audience useful information and resources. This can boost your website’s exposure and reputation and allow you to gain high-quality, relevant backlinks. For example, on your website, you may build a resource page with information and resources on a certain legal issue. For example:

  • immigration law
  • personal injury law

These pages might include links to pertinent articles, reports, and other materials and links to other websites with relevant information on the topic of immigration or personal law.

4. Improving your web presence through directory listings and citations

Directory listings and citations can boost your online exposure. They deliver consistent and accurate information about your services throughout the web. An affordable SEO company can help you execute this step effectively.

Additionally, it is critical to verify your directory listings and citations. You do this to ensure that the content is correct and up to date, preventing old info from showing up online. This can help increase your online exposures and prevent errors that could harm your website’s search engine rating.

5. High-quality content creation

You can offer useful information and insights to your target audience along with high-quality content. These are such as:

  • blog posts
  • articles
  • infographics
  • videos

This can boost your website’s exposure and reputation and allow you to gain high-quality, relevant backlinks.

It’s critical to remember that the goal of your content should always be to provide value to your target audience, not only to get links. The information should be relevant, accurate, and useful. It should demonstrate your skill and understanding of your subject. You should also promote your material on your website and social media networks to attract a larger audience and boost your exposure.

6. Contacting local and national news outlets to present your work

Reaching out to media sources allows you to share your experience and knowledge with a larger audience. It’s critical to remember that the goal of your outreach to media sites should always be to provide value to their audience, not only to get links. You should also seek media publications related to your law practice and have a comparable target audience to yours.

Reaching out to media sources can be time-consuming. However, if done right, it can be a very successful strategy to create links and boost your online presence. This method is well-executed with the help of an affordable SEO company.

7. Using social media to market your content and network with other websites

Social networking may be an effective tool for advertising your content and reaching a larger audience. In addition, it is a beneficial method to connect with other websites and influencers in your area.

8. Provide reduced-fee legal services to non-profit organizations, charities, and community groups.

Giving pro bono or subsidized legal services is useful for giving back to your community. In addition, it may help boost your internet presence and trustworthiness, as well as brand awareness and recognition. Furthermore, if you want to market your free or reduced services on your website, you may earn a few links from the organizations you assist. It can also assist in increasing your internet exposure and reputation.

9. Taking part in internet forums and debates

Participating in online forums and debates allows you to exhibit your experience and knowledge in your subject. This may boost your internet exposure and trustworthiness. You should also engage in forums and debates related to your law practice and have a comparable target audience to yours.

10. Developing connections with other websites in your field

Relationships with other websites and influencers in your niche may help boost your online visibility and reputation. It can generate high-quality, relevant backlinks to your website. Your cooperation should be beneficial and reflect your skills and understanding in your sector.

Marketing and advertising have long been touchy subjects in the legal profession. Always remember that the quality of the links is more essential than the quantity while developing links, though it is a good idea to mix up your backlink profile with different types of links from different sites. Try to obtain connections from credible and authoritative websites. It boosts your website’s reputation and search engine rating.

Google E-A-T & Healthcare Content: Advanced Tactics to Build Google’s E.A.T

This entry was posted in SEO on by .

A common misconception about E-A-T is that you can ‘plaster it on your business website’ and expect immediate results. Well, it is not true; it takes time to address E-A-T.

To achieve the most accurate and original content, health-related websites should know why Google brought about E.A.T. However, this can be hard for most website owners. In this article, you will learn about E-A-T, its relation to health-related websites, and how website owners can build Google’s E-A-T. But first, you have to understand what E-A-T is.

What is E.A.T?

E-A-T means Expertise, Authoritativeness, and Trustworthiness. It includes Google’s search algorithm and the Search Quality Evaluator Guidelines. One guideline of E-A-T used by Google to decide if the material is beneficial to readers and should rank well.

E-A-T was originally mentioned in 2014 when Google introduced the notion to their Search Quality Guidelines. Google search quality reviewers look for:

  • Content creator expertise
  • Authoritativeness of the content creator, the content itself and the website
  • Trustworthiness of the content author, the material itself, and the website.

How can you include E-A-T in your content marketing strategy?

Your patients or other website visitors should be able to see and understand your professional medical qualifications. For instance, if you are an addiction recovery or treatment center, you should present evidence that you are an expert in drug rehabilitation about when you write your material. That means, you should:

  • Produce accurate and high-quality material
  • Check the content for correctness regularly
  • Take into account connections to high-quality, reliable websites
  • Avoid connecting to websites with low-quality information

Your drug rehab marketing strategy should ensure you achieve the E-A-T guidelines. Here’s how health-related content comes into relation with Google’s E-A-T.

What exactly is a YMYL website?

A website that contains material about any issue that might affect a person’s future happiness, health, financial stability, or safety falls under YMYL. While some amount of E-A-T is essential for all websites, it is especially important for YMYL health-related sites.

Google describes healthcare websites as those that provide information about the following:

  • health conditions
  • procedures
  • hospitals
  • harmful behaviors
  • medical concerns
  • treatments
  • medications
  • emergency preparedness

The reputation of any website for YMYL informative topics should depend on what professionals in the area have to say. So expert recommendations from professional groups are significant as proof of an excellent reputation.

As mentioned earlier, this restriction can be hard on health-related websites, like drug rehab websites. So here are some tips for website marketing that can assist in improving E-A-T.

Also Read: What is E-A-T? Why It Matters in Local SEO

Regulate user-generated content

The area targeted in this case is authority. User-generated content may be a tremendously effective marketing strategy. It also helps your SEO by increasing your presence in the SERPs. There are several ways by which you can encourage visitors to engage actively with your material, from hashtags to blog comments.

Consider subjects rather than keywords. Google is now more concerned with subjects and entities than single keywords. So take a topic-centric approach to content design and development.

Here’s what you should do:

  • Segment content correctly, with clear headers
  • Explain each section as thoroughly as possible
  • Find all the information a user wants to view about a certain query
  • Write about things that the competition overlooks
  • Update the page regularly

Ensure you have citations and credits

The areas concerned with this are authoritativeness and trustworthiness. Citing authoritative sites in Google’s view is another strategy you may employ. Even when it is inadvertent, plagiarism discovery is a death blow for the material. In reality, sources are more important in article authoring because they might affect your SERPs. When you link your information to a website, you tell Google that the source is trustworthy. Google will detect if you connect to sites with questionable reputations or material or provide broken links.

Regarding sources, the links you use aren’t the only thing to watch out for. Providing credit for graphics as well as the author of the material is helpful.

When creating YMYL material, it is highly advised that you include author names and bios. When it comes to information that has the potential to affect someone’s life significantly, Google assessors want to ensure that you have the necessary qualifications to provide such guidance.

SQRG does not state specifically that outbound connections to authoritative websites boost E-A-T. And it does state that the material needs to be well-researched. It’s reasonable to believe that outbound links to Wikipedia, scientific publications, or other sources suggest the author did their homework. Some experts suggest that outbound connections help SEO, although most of this is merely an expert opinion.

Increase your E-A-T by carefully utilizing sources and credits. To bolster up your drug rehab marketing, make certain to:

  • When possible, ensure you use stats and link them to an original study
  • Create an author bio that highlights your qualifications and skills
  • Cite public intellectuals and other industry authorities
  • Use the no-follow tag or link to sources from authoritative domain names

Make a substantial volume of material.

Regarding the length of your with E-A-T, Google claims it wants to see a “satisfying quantity,”. This means in-depth detailed search intent and meeting the topic or purpose of the page. Also, ensure you go back to audit your website content as much as possible. Digital content is interesting, in that unlike a book, once published, it is not irreversible. You can go back and edit, update, or change what’s already there. There has always been a focus on creating evergreen content, but that doesn’t imply you can ignore it forever. Facts become old or inaccurate when industries evolve, best practices fall out of favor, and advice that was once sound becomes harmful. Check statistics regularly to check whether they’ve altered.

Building E-A-T for your website is crucial in the health-care business. The information offered on your site may influence people’s health and well-being. With this information, you can rest assure that the health-related content on your website will meet Google’s requirements and regulations.

Google’s Helpful Content Algorithm: Things Creators Should Know?

This entry was posted in SEO on by .

Creating content for Google is more than churning out a series of paragraphs, hoping for the best and calling it a day. Your content needs to find a way to perform better. It should bring the numbers you expect. If that’s not the case with you, it may be time to review your strategy. Here are a few things content creators should know about Google’s algorithm so that they can make the most of their marketing campaigns for 2023.

You Need Expert Help

Some companies assign in-house employees to study SEO and manage their marketing campaigns. But that’s not a job you want to assign to a single employee. Running a successful e-marketing campaign takes a lot of work and often a big team. You’ll need help; hiring a company that offers cheap SEO services is a wiser and better option for the long term.

You Need Patience

Google will never be finished. By that, we mean the company Google will continue to roll out changes to the service and the algorithm. It will update policies to reflect relevant terms and conditions in present situations. As things look right now, we will never know Google’s algorithm to its full extent. It will continue to change and evolve as businesses and world conditions evolve. Your company needs to find a way to stay afloat through those changes; being patient is the key.

You Need a Long-Term Game Plan

SEO success doesn’t happen overnight. Building a business can take months or years, even with search engine optimization techniques. It’s a long-term game plan. But once it takes off, you can enjoy steady traffic to your site, which translates to revenue. If you want your business to succeed, you need to trust in that plan. It may take longer than a few months, and you’ll probably make a lot of mistakes along the way. But if you stick to the plan, you’ll see results as well as your efforts generate the best results. When that time comes, you’ll see its worth.

Also Read: Google Helpful Content Update: What You Should Know

You Need People-First Content

You’ve heard the term before. For instance, let’s take mobile-first design. That refers to a design created on the mobile platform before it is adjusted to suit other formats. That’s because more and more people are going online with their mobile phones. If your page isn’t optimized for mobile, you’re missing out on a sizable market. When it comes to people-first content, it means designing a content experience for users rather than the bots or search engines.

Many companies create content primarily for search engines; it’s a bad practice. That’s how black hat SEO techniques came to be. However, Google cracked down on many of these practices. Therefore, create content for your audience to avoid getting penalized by Google or getting your pages taken down. Create posts they will want to engage with; upload updates they cannot help but interact with. More engagement leads to better leads and results. Yes, SEO helps. But make sure it doesn’t compromise the content meant for your target audience.

You Still Need SEO

Some people are wondering if it’s the death of SEO. The answer is no. SEO and first-people content co-exist. Every content creator’s job is to strike a balance between the two. Some organizations say they’ve survived this long without SEO, thinking they can exist on nothing more than people-first content. It probably depends on your business, brand, and target market. However, even if you’ve survived five years since opening a business without using SEO, what about the next four, six, or ten years? If you had used SEO, how much more would you have earned? How much more revenue would you have generated?

Don’t think one content is better than the other. Find a way for these two elements to co-exist in your content if you want those click-throughs to increase.

Stay Away from AI-Generated Content

There are plenty of AI programs that generate content. But after a while they’ve been making some noise; you’re better off steering clear of the commotion. That’s because AI-generated content is often disorganized, lacks cohesion and is bad for your site. They are often just a bunch of reworded or rephrased versions of content that already exist online.

To deliver value to your target market, you need to provide content that isn’t AI-generated. Your content needs to have insights; information that your clients want to know. That’s also one way to ensure your content is as unique as possible.

AI is handy, but even if AI tools improve over time, people will remain operators of the technology.

Focus on Your Audience

You may hear that a lot, but you’d be surprised at how many organizations aren’t sure about the target for their products or services. Fine-tweak your marketing efforts; choose products that appeal to your target market. Know what products they want and tweak that products. For instance, changing the size of a notebook can mean the difference between a notebook for primary and college students. By focusing on your audience, you can niche down. That can boost your visibility.

Post Short Content

There’s a myth that says Google prefers long-form content. It doesn’t. However, Google wants to ensure you provide customers as much essential information as possible to help them make buying decisions. Even if you post short content, ensure its content is useful. That will increase your engagement and help your ranking.

How to Rank on Google Maps in 2023: 10 Ultimate Tips

This entry was posted in SEO on by .

Hello, 2023. Like any other year, we’re here to find out how to make the most out of our marketing efforts online. If you want to break the ceiling on your profits this year, increasing your exposure and ranking higher on the SERPs can boost your profit scores. Here are suggestions that you can try to improve your brand’s visibility.

Fix Your Google My Business Listing

If you run a business, you need to have a Google My Business Listing. Too many small to mid-sized companies make the mistake of neglecting this listing. Such a listing helps you rank for local searches. If you want to target local customers, a Google My Business Listing makes it easier for your customers to find you. Not having that means you’re missing out on a handy resource for increasing the visibility of your business. Best of all, it’s free. You only need to fill up your details and wait for the traffic to come in.

Claim Your Google Maps Listing

Another thing you need to do to make it easier for customers to find you is to claim your Google Maps listing. Any potential customer who sees that page can find their way to your site or business. If you don’t have the manpower or skills to take care of this, hire an affordable SEO company. After all, it’s not enough just to put up content online. You need to constantly update your page and optimize your listing appropriately to put the maps listing in front of new people.

Correct Your Data

If you already have a Google Maps listing, checking the information is important. Are the contact details accurate? Even a missing letter or a wrong number means prospective clients who find you on the listings will need help getting in touch with you. As a business owner, you want the customer’s experience to be easy and stress-free. To make it easier for them, correct your information on the listing.

Reply to People

People can leave reviews on the Google listing, which means that’s another platform or channel you can use to promote your business. Think about it. If prospective clients come in and see a ton of positive feedback and happy reviews from clients, they are more predisposed to trust your products or services. You can show engagement with customers as well by replying to people’s reviews or comments.

Don’t Delete Negative Reviews

That may not sound ideal. But you can use negative reviews to boost your brand’s visibility. Reach out to the customer and ask about what happened. Make amends if that’s warranted. Set the record straight on the page in a polite way by replying to reviews. That way, people reading through the comments will see how calmly you talked to the customer and how you easily you resolved the problem. This way, you can create a strong, positive impression of how you handle clients.

Optimize Images

You can add images to your Google Maps listing. Don’t just take a bunch of old photos of your business and post them, though. You want to take the chance Google is giving you to wow prospective clients. If you’re a restaurant, add appetizing shots of your food. Add pictures of the restaurant to show how spacious the place is, the lovely décor, and more. The pictures you post can differ by industry, but choose photos that give searchers a positive impression of your business or anything you can think of to get people to be more curious about your business and swing by.

Personalize Your URL

It may not seem to matter, but trust us, it does. You can make a stronger impression and make it easier for first-time or prospective customers if your URL is memorable and not just a string of numbers. Personalize the URL to reflect the name of your business. Building a business takes a lot of work and paying attention to the small details will help you get your organization to where you want it to go.

Encourage Reviews

Reviews get more people to try your products or services, but out of a thousand customers only a few will leave reviews. Offer freebies in exchange for reviews, allowing customers to earn reward points or coupons for discounts on your site. The more positive reviews you have, the more customers will choose you over other companies.

Be Active

Make sure you check your site every day. Update your listings, remove old ones, add new ones and more. Google takes note of the activity, so the more active you are, the more beneficial it will be. They reward active businesses by improving rankings and therefore traffic to your site. In addition, regular posts keep clients coming back. That’s another reason to be actively involved in your business.

Use Local Keywords

Do a little SEO. Use local keywords to help drive more traffic to those pages. The increased traffic will help you expand your target market, rank higher on the SERPs and get you more sales or revenue.

The Do’s And Don’ts Of Social Media Management

This entry was posted in SEO on by .

4.48 billion people worldwide use social media while users remain active on just under 7 social media platforms on average. In the United States, 82 percent of the population has social networking profiles, that’s about 223 million social media users.

You must know how to leverage and manage social media platforms to market your products or services online. Here’s a guide to making sure you know what pitfalls to avoid, and which roads to take, when it comes to social media management.

Do: Always Have a Strategy

You can’t wing it. If you’re signing up or publishing your first Tweet, take the time to think it over. Do you have goals, and what are they? Once you know your goals, you can develop a plan to achieve them. What support or assistance will you need for your plan to succeed? Refine and work on your strategies.

Don’t: Not Hiring Digital and Social Media Experts

Updating content, maintaining social media channels, and monitoring industry trends are a full-time job. Too many companies make the mistake of passing this on to their in-house staff, thinking that’s enough. But without proper training and tools, managing social media channels can be a nightmare. Same goes for SEO, choose an SEO service company to help you manage your online pages, and get ranking in search engine results.

Do: Use the Right Tools

The right tools depend on your business and what you need that will help you to determine which tools can provide the necessary support. For instance, some apps and tools allow you to manage your social media easily, while some might let you post content straight to a social media channel with features you can use to schedule your posts.

Don’t: Don’t Be on Every Platform

It’s a waste of the company’s resources to have a channel on every social media platform. Instead, find out where your target market lies. Where do they spend most of their time online? That’s where you should be. To make your brand and business visible to your audience, you need to be where they are. Focus your efforts on those platforms. Being on every platform will stretch your team and resources too thin.

Do: Track Essential Metrics

Determine what metrics are helpful. Those metrics should tell you how your social media campaigns impact your business. If that’s not happening or the results say those efforts don’t contribute to your bottom line, you will need to decide whether to step up your efforts or cut your losses. Tracking those metrics helps you make better and faster decisions. You can also use your gathered data to refine your strategies, processes, and campaigns.

Don’t: Deleting Negative Reviews

That may seem the best thing to do. After all, when potential clients visit your site or profile on Google My Business, you don’t want them to see bad reviews. But deleting complaints will only result in more complaints. People will start leaving comments on how you delete reviews from real customers. Instead, leave those complaints on the site. Reach out to those customers and try to resolve the issue. If you succeed, that will increase your credibility. Prospective clients will see how you handle customers and admire your diplomacy, tact, and professionalism, helping you to get more prospective


Do: Post Regularly

It’s not enough that you have a site or update the content a few times a month. Posting regularly keeps you active, so your brand and business are always visible to prospective clients. Also, posts offer an opportunity to reach out and interact with customers. Positive interactions make your business more trustworthy and can improve consumer engagement with your brands or services.

Also Read: 10 Must-Use Social Media Tools

Don’t: Losing the Human Touch

Too many businesses are obsessed with reaching out to customers. But they aren’t doing it in a memorable and personal way. Sidestep that mistake by keeping your messaging personal. Make the most of your brand’s unique personality when you reach out to your target market.

Do: Be Attentive

Answer as many questions as you can. You never know if those questions can turn into serious leads. Provide clients with answers. Some may ask questions on your profiles or pages, and this is why you must have someone to manage and monitor your social media channels. If you don’t, your audience may feel neglected.

Don’t: Get Complacent

Stay vigilant. You’re competing with other businesses online, and old techniques and ideas won’t work forever. You will need to reinvent your campaigns with new trends and strategies. Hire pros that can help keep your pages, platforms, and strategies up-to-date.

Managing social media can be overwhelming, but there are things you can do to make it stress-free and easy. Reach out and hire a digital marketing agency that can meet your requirements and take your brand to the next level.

How To Promote Your Blog: Top 10 Strategies

This entry was posted in SEO on by .

Blogs are valuable for businesses that can be used to post content regularly. They are also helpful in encouraging discussions among your target audience. You can interact with them in the comments section, increasing engagement and consumer loyalty by actually knowing what your people want.

Try these top strategies if you are wondering how to promote your blog. While not all strategies will work for you, these tips can show what you need to do and how to get it done if you want your business to achieve growth and success.

Audit The Site

Before promoting your blog, perform an audit. Check the site for problems. Are all the links working correctly? What about the buttons? Use plug-ins to make it easier for search engines to find your site and index it. Master how to use tools like SEOPress or Yoast. Once your blog is ready, you can start working on marketing campaigns.

Hire A Digital Marketing Service

Look for an affordable SEO company that can give you SEO assistance for ranking on local or international search queries online. Try out digital marketing agencies offering social media management, video marketing, and other services. Consider those services in greater detail. A digital marketing firm that can help in those areas may be your solution. Incorporate them into your plans that will upgrade your marketing strategy. If your marketing is stuck in the past, get a team of pros to help you update your campaigns and strategies.

Repurpose Your Content

Find ways to re-post your old articles and works. There are plenty of ways to be creative about this. You can preface it by saying: “Last year, this article came out, and it was a huge hit.” Or you can go with: “This content has been updated.” It’s easy enough to update some posts. You can add a new paragraph for time-sensitive details that are no longer relevant or change those details and post your content again. This is one way to make use of your old posts. Repurposed content also helps your content schedule. With repurposed content that you can schedule in advance, you can fill any gaps in your marketing schedule. If your team is away on holiday, those scheduled posts will keep your pages active until the New Year.

Promote On Social Media

Don’t neglect social media while promoting your products or services to your target audience. People spend more than two hours on social media platforms daily, so take advantage of that. Promote your products or services on the channel that will help you gather enough traffic to your site to increase your sales and grow your revenue.

Make Your Pages Mobile-Friendly

More and more people access the internet on their phones every day. If your website isn’t optimized for mobile, potential clients will have difficulty navigating your pages. They won’t look right on the mobile screen if they aren’t optimized. Some sites use a mobile-first design to ensure the designs will be easy to navigate on mobile phones. Make sure that’s the case on your pages.

With a mobile-friendly blog, you can appeal to more markets and increase the site traffic and sales.

Use Paid Promotions

If you’re hiring an SEO company, look at its services. Does the firm offer PPC?

Pay-per-click is a type of paid promotion that helps to boost your traffic, and you often see the results immediately.

On the other hand, SEO is for companies who have the patience to commit to a long game. SEO takes time to build and get going. Once your SEO campaigns gain momentum, success is much easier to achieve.

Ask About Penalties

Learn more about Google penalties. How do blogs get penalized? What can you do to prevent that from happening? If you take the time to hire a trustworthy and reliable SEO service company, you won’t have to worry about a thing. This is because you have a team of experts to guide your digital marketing decisions. However, understanding what practices get penalized will help you gain a better appreciation for the work your SEO team does.

Post Frequently

Disappearing only to appear six months later won’t get you the traffic you want. If your goal is to boost your blog’s traffic, you must post regularly. New posts bring people back to your page, which leads to more sales and conversions. Make a calendar to help you stay on top of your posts, including those that you’ve got on the schedule.

Also Read: Ultimate Guide to Write SEO Friendly Blog Posts

Do Guest Blogging

We can’t do it alone.

Our astronauts went to the moon due to years of teamwork and countless collaborations.. Nobody can do it alone. As a blogger with an audience, you want to continue appealing to that audience. You can do collaborations and guest blogging to help generate interest among your audience. Working with others in the field gives you a glimpse into what people are doing in their little corners of the world, helping you attain a new perspective on things that can lead to even more collaborations and fresh ideas.

Network and Comment

You’re already guest blogging. Go ahead and network. Comment on related blogs. It’s an excellent way to get your blog out there and will help you gain more contacts in the industry. The key to commenting, of course, is to make sure you’re saying something relevant. You’ll get tagged as spam if you only leave a short comment linking to your blog. That’s not the reputation you want to build in the industry.

You can be as creative as you want with your blog topics, but without the right strategies, they cannot reach your target audience. Implement these strategies or hire the best SEO experts in the market to enhance your visibility online.

8 Mistakes That Are Killing Your Website’s Ranking

This entry was posted in SEO on by .

Low traffic and high bounce rates can spell the end of your website’s ranking, whatever it is. If you’re hard pressed for time, it could pay to hire pros to optimize and maintain your pages. Skilled digital marketing specialists can tell what’s wrong with your layout, content, and campaigns.

Check out this list if you want to create a site that will attract the right audience, generate leads, and have the perfect tone for your brand and business. You can also see if you are making common mistakes that harm a website’s ranking, and know what to avoid or change.

Absence of Local SEO

Marketing that isn’t targeted is a waste of your resources. And one way to ensure you’re marketing to the right audience is through local SEO. You’re missing out on a lot if you don’t know or understand the value of using Google My Business (GMB) to generate leads. That could be one of the many reasons you have low to non-existent traffic to your pages. Using your GMB page you can capture local audiences wherever you are. For instance, if you’re in LA, find an expert who can help you with SEO in LA, and over a little time, you’ll start ranking higher among your target population’s search results.

Zero On-Page Optimization

Your site also needs to work from an SEO perspective to rank high on the SERPs. That’s where strategies for search engine optimization come in. Hire pros who know how and which strategies to implement to ensure crawlers find your content and give it a high page ranking. Optimization efforts include putting keywords in the content, knowing where to put them, and ensuring you’re not adding too many. If you read a line and it feels like you’ve run into the keywords too many times, that’s keyword stuffing. That could get you a lower page ranking if you aren’t careful. That’s why it’s best to have pros to help squeeze those keywords into your pages at the right frequency.

Bad User Experience

Is it easy for customers to find what they need on your site? Is it organized so they know where to go if they want to shop or look at the company’s credentials? The length of time a user stays on your site says a lot. If they aren’t staying a while, it could be because navigating the site is a struggle for them. Hire pros to create a seamless, stress-free, and easy to understand user experience.

Slow Loading Speed

People are impatient. Many don’t want to wait too long for a page to pop up. If your pages take more than a few seconds to load, it could be a reason for potential clients to leave too soon. This is bad as you need them to stay for more than a few seconds and hold their interest long enough so they will look at the products or services you offer. Slow loading speeds get in the way of that. Professional SEO services can fix your loading speed so that customers can enjoy a better online experience with you.

No Mobile Optimization

Mobile devices generate more than 54 percent of website traffic. In addition, 92.1 percent of people go online using a mobile phone. Those numbers show you how essential mobile-friendly sites are. If your pages are not optimized for mobile, you are closing your doors on that market. To expand your consumer base, you will need to provide a better mobile experience for consumers. A digital marketing team can help by providing mobile-first designs and scaling those versions for desktop viewing. That way, customers can easily shift from their laptops to mobile phones or tablets, attracting more clients to your brand and business.

Also Read: 4 SEO Fails Keeping Your Website in the Rankings Gutter

Spammy Backlinks

We know they’re bad, but many sites still use spammy backlinks to get traffic. If you don’t want to get penalized by Google, you’ll want to avoid spammy backlinks. Low-quality backlinks also compromise the trustworthiness and credibility of your site and business. Don’t take those risks. Ensure you always create a good impression on potential customers. Hire pros to help you get high-quality backlinks to improve your traffic.

DIY Approach

Some businesses are confident they don’t need SEO or digital marketing to market their products or services online. Some believe they can take on the work, handling the SEO in-house or handing it to their IT department. But SEO continuously evolves. As long as Google continues to roll out changes in its algorithm, online marketing services will continue to grow. SEO is a full-time job. Companies that work on their own SEO campaigns are more likely to meet with failure rather than success if they don’t have specialized resources. That being the case, if you need search engine marketing, look for experts in the field.

Slow Updates

If you want to keep your brand and business at the forefront of your target market’s mind, post new content regularly that attracts more people to your pages. You can get a steady stream of visitors if you post content a few times a week. If people (and Google) see the new posts and updates you’re making, that can help generate traffic. They know your page is active, so they are more likely to look for your products or services.

A comprehensive SEO strategy will help you attain high traffic and rank higher, ultimately enhancing your brand’s visibility. Hire SEO experts and ensure the growth of your brand.

Google Page Experience Guide: All You Need to Know

This entry was posted in SEO on by .

When starting to design a web page, the main aim is to attract visitors and transform them into paying customers. Many factors help transform your web page into a successful enterprise, including search engine optimization (SEO).

The web page’s success relies on the Google ranking, especially Google Page Experience. This new ranking factor calls for an audit of your site. In addition, it values the users’ opinions in SEO and web design.

Google uses signals to evaluate how users perceive web pages, aside from the content of the web page for efficiency. So, how does Google Page Experience apply, and how can you use it for your benefit?

Why Google Page Experience is Crucial

Our experts know how to use resources to optimize your web page and attract and retain visitors. We offer affordable SEO services in the USA. There are many reasons to optimize your website for better Google Page Experience.

Some of those reasons include:

  • Better page experiences drive more traffic to your site. On the flip side, a bad experience increases your bounce rate.
  • Google Page Experience in itself is a ranking factor. It helps Google rank your web page against your competitors.
  • Despite your web page content, Google Page Experience determines your ranking potential. If you rank poorly, your ROI goes down.
  • Page visitors think more about their experience before going through the page content. Experience has much to do with page speed, safe browsing, and mobile friendliness.

How Google Page Experience Signals Work with SEO

If your page still appears on the third or fourth page of search engine results, it means you’re not doing enough on-page SEO, or your user experience is bad. Although Google values the content your web page gives visitors, experience plays a huge role in ranking.

Before rolling out the Google Page Experience signals, Google used click-through rates, bounce rates, and dwell time to rank web pages. For instance, if a visitor lands on your page and does not like their experience, they leave immediately, or bounce away.

This tells Google that your web page lacks the information that users need. Therefore, you rank poorly. In the new Google update, the following signals play a crucial role in ranking.

1.Core Web Vitals 

You might get affordable SEO services in the USA, but that may not be enough to rank highly. Also ask for guidance on Core Web Vitals. This signal has three important elements under it. Moreover, each plays an important role in web page optimization and user experience.

Online shoppers rarely go back to web pages after a bad experience. Core Web Vitals have more to do with first impressions. What the customer experiences once they visit your website leaves a lasting impression. Whether it will be good or bad, depends on the Google experience signals.

Here are the elements under Core Web Vitals:

LCP (Largest Contentful Paint)

The LCP includes loading speed and how fast the website responds to visitors. Google determines speed by how much time it takes for the largest page element to load. For example, 2.5 seconds is a good speed, but aim for lower.

FID (First Input Delay)

The LCP includes loading speed and how fast the website responds to visitors. Google determines speed by how much time it takes for the largest page element to load. For example, 2.5 seconds is a good speed, but aim for lower.

Anything more than 100 microseconds is too long. So, work on your response speed to boost your Google Page Experience.

CLS (Cumulative Layout Shifts)

The page’s layout impacts user experience. So, how visually stable the website and web pages are important. Pop-ups and excessive movement on the screen, especially when visitors are reading, leads to a bad ranking.

The whole point of shifting contents is to promote visitor interaction. So, when they don’t, that works to your disadvantage.

2. Mobile Friendliness

You need to optimize your website for mobile devices. Failure to do so leads to loss of SEO reach and potential traffic to your website. In addition, optimize your web pages to make them fast since mobile phone connections are slower than desktops.

Make all the buttons visible and usable by users on small screens. A good user experience for mobile phone users is very important. Besides, 92.1% of internet users use their mobile phones to go online.


HTTPS encrypts all the information shared between browsers, servers, and page visitors. Since the data is private, it shouldn’t be open for everyone. That’s where HTTPS comes in. It ensures that a user’s information stays private as it travels through the internet.

Here’s how HTTPS improves Google Page Experience from an SEO point of view, according to SEO Tuners.

  • It builds trust
  • HTTPS is usable as a ranking factor
  • HTTPS sites load faster, thus improving SEO
  • Websites that don’t use HTTPS lose visitors when they share personal data
  • Users get warnings on sites that load on HTTP

Converting your website to HTTPS improves Google Page Experience. Moreover, it gets your web page better SEO. Finally, it assures users of the safety of your site and presents a trustworthy face for users to interact with.

4. Non-Intrusive Interstitials 

Interstitials are pop-ups that appear when you load a web page. Although most are only annoying, others are intrusive. Unfortunately, intrusive pop-ups prevent users from accessing the information or content they came to the page for.

As expected, that disappoints users. Therefore, Google punishes your site by pushing it to the bottom of rankings. Examples of intrusive pop-ups include the following:

  • Interstitials that prevent users from viewing the main content
  • Pop-ups that block website access until users close them
  • Pop-ups that bury the content under them

On the positive side, some pop-ups are non-intrusive. Those include pop-ups made mandatory by law, such as:

  • Banners that are easy to remove
  • Pop-ups asking for age verification
  • Interstitials for cookie usage notification
  • Login notifications

On the positive side, some pop-ups are non-intrusive. Those include pop-ups made mandatory by law, such as:


SEO is an important factor in the success of a website. However, user experience also plays a critical role. Therefore, businesses must consider Google Page Experience during optimization. When a user’s interaction with your website is unpleasant, your page ranks poorly despite your content or SEO efforts.

This does not mean that Google only focuses on the user experience. Know that combining SEO strategies and Google Page Experience is the best way forward.