When growing a small company, owners may rely on services that are free, and in their direct control. For instance, social media such as Facebook, Twitter, and Instagram can bill presence and establish a loyal following. Websites, when done correctly, can serve as a virtual storefront that introduces a small company to a larger world. However, when it comes to digital marketing and SEO, companies are choosing to go without. Digital marketing is seen as an unjustifiable expense and search engine optimization as irrelevant. In fact, both digital marketing and search engine marketing are as much a necessity as electricity to keep the lights on.
Four Key SEO Benefits
- Increases in relevant traffic. Increased traffic is not necessarily relevant traffic. When using local SEO, including longtail keywords, the chances of having local click-throughs is increased. For instance, a pizza parlor in Akron, Ohio does not need clickers from Honolulu Hawaii. Using relevant SEO drives customers towards local solutions.
- Cost-effectiveness. SEO targets people who are already actively looking to buy. One click puts potential customers into your marketing funnel and beats paid ads in returns by 5.66 times. Outbound strategies such as PPC advertising are the equivalent of cold calling and while they may build brand recognition, they do not bring in as many warm leads as tailored SEO.
- Higher quality customer experience. SEO is not just about keywords, but the very structure of a website. Outdated HTML code and plug-ins can interfere with the site usability and even prevented from being listed in Google search engine results. A renovated and optimized page with up-to-date SEO will load faster, look better, and deliver a better customer experience across a wide range of devices.
- Quantifiable results. Robust analytics tools keep professionals and business owners abreast of how their SEO is performing and provide engagement metrics and demographic information.
Get Your Site Right
Affordable SEO packages, web design, and digital marketing all go hand-in-hand. However, the SEO on a website needs to be maintained and updated on a monthly basis. More extensive services are required when algorithms are updated to keep the website’s rank squarely on the front page. SEO grows organic search results and rank in a consistent and ethical white hat manner. Work with a company that has an extensive track record and a listing of affordable SEO packages that clearly state what services are offered, and how they are carried out. Your site and your business will be better for it.