We live in a digital age, and it’s impossible for any business to subsequently ignore quality digital marketing. But small businesses in particular often have small budgets, which means they have to ignore some marketing services in order to make room for others. Aside from hiring an affordable Internet advertising company like SeoTuners, a great way to reduce costs is to limit your chosen services to:
Content Production
Content is king, and everyone seems to say it again and again. However, it isn’t just true because everyone loves repeating it – the facts support that a cheap and effective way to build an immense following and a ton of organic ranking points is through the production of good content. Good doesn’t just mean well-written (which is a must); it means the content has to be useful, and interesting to its readers. Otherwise, it has very little use because it won’t be driving traffic, and thus won’t be considered relevant to your SEO – which is important, as per Inc.
Social Media Services
Social media or alternatively social networks are highly popular, and great places to connect with customers. Go where the money is, is a very basic and common business tactic, and it works wonderfully in this context. If you want to connect to your customers and have a platform through which to communicate with them, utilize services like Facebook and Twitter to increase brand recognition as per Forbes.
Paid Ads
Google isn’t the only contender for this – Facebook especially allows businesses to amass a lot of traffic from cheap traffic areas for relatively little starting costs, building up likes and relevance in order to go after the actual big fish: local customers, within the US or wherever else you are based.
It’s not the cleanest method in the world, but it’s a good tactic for startups looking to increase and match their online credibility to their existing real world credibility and the quality and efficacy of their product or service.
Through these simple yet effective marketing efforts, you can quickly and relatively painlessly increase your reputation and ranking as a local company online.
