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Google, the biggest search engine, is tasked with presenting helpful content that adds value to the searcher. However, most content creators only focus on SEO, forgetting to deliver helpful content to the people.

On August 18, 2022, Google announced a new algorithm called the Helpful Content Update that would change how websites rank on SERPs. This might sound like a crackdown on content creators and top-paying advertisers who manipulate SEO to release content that is unsatisfactory to the user.

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Most searchers get frustrated seeing results that do not address their needs, and Google is working to improve search results through the Helpful Content Update. This update, dubbed the Google Helpful Content Update, will increasingly look for content written for people instead of those written solely for SEO. Here is what you should know about this new update.

What is the Google Helpful Content Update?

The Google Helpful Content Update is an algorithm designed to display satisfactory content instead of content created to gain SEO rankings. This site-wide algorithm can determine the quantity of unhelpful content on a website and flag it. Once flagged, the website’s visibility on the SERPs will be minimized, meaning it will be adversely affected, as opposed to websites with more helpful content.

Since the algorithm is based on machine learning, it runs automatically to help Google evaluate website content quality. Also, affected sites will take months to recover, and the only way to regain search engine visibility is by removing unhelpful content. All websites should follow the best ranking practices and publish people-first content.

Who is the Update For?

Google launched this update for search users and content publishers, focusing on creating high-quality content that can appear in the SERPs. Businesses that want to be seen by people searching for them may also use the algorithm’s best practices to remain visible in the SERPs. Unfortunately, with so many things to manage, understanding and implementing the update effectively on your own will be challenging. To avoid being penalized and to retain your site rankings, consider outsourcing SEO services.

How Does Google’s Helpful Content Update Work?

Google’s Helpful Content Update is built into Google’s existing machine learning algorithm, so it works automatically. It enables Google to recognize valuable content based on reliability, usefulness, search engine capability, and search engine ability.

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Search engines will not rank content published for the sake of SEO rankings, or that is not helpful. By displaying better content to the users and removing unhelpful content, valuable sites will rank higher. The Google update will scan websites to determine whether they are new or existing. If it is unhelpful content, the classification will be taken down.

What does this mean for your Website?

Creating People-First Content

Google Helpful Content Update only provides searchers with content that addresses their needs. Content that does not meet readers’ expectations will not be displayed on the SERPs. Content written for the people will rank higher similar to those with higher SEO rankings.

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Therefore, how will you create content that is appealing to readers instead of search engines? This is achievable by creating helpful content with the new SEO best practices to improve the value of the search results. Google provides a list of questions that you will answer to rate your content as people-first.

Search Engine Optimization Comes Second

While the Google Helpful Content Update is not hostile toward SEO best practices, content written purposely for SEO ranking will be considered unhelpful. Content creators and publishers are still encouraged to follow Google’s SEO Guidelines and produce content that satisfies readers. Google has provided questions that can help you understand whether your content considers SEO secondary. The questions by Google will let you know if your content is SEO first.

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Removing Unsatisfactory and Unhelpful Content

Google suggests removing unhelpful content as a way of improving the overall performance of a website. This is one of the practices that creators should not take lightly, and there are many factors to consider when evaluating whether to remove content from a website or not. SEO services can help you with analytic tools for assessing individual page performance against overall site performance. Check for target keywords, traffic, conversions, duration per session, and bounce rate to rate its performance.

Is There a Way to Recover?

If the algorithm determines your site is primarily built for search engines, traffic will significantly reduce over the coming months. Google also adds that affected sites can work towards the removal of the classifiers and possible recovery of rankings. However, if Google notices too much SEO content on the website, the sitewall signal may affect other content on your website. Therefore, it is critical to contract SEO services to identify site problems and repair them to rank again.

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You’ll find a wealth of affordable SEO solutions for your website at SEOTuners.com.

Check out our cost-effective SEO packages that can save you money while establishing your presence on the web.

To speak with an expert from SEOTuners,
call (877) 736-1112 or contact us today.

Google Helpful Content Update is both good and bad news for content creators, and it is shaking the internet. This new update warns searchers about websites that post bulk unhelpful content that adds no value. Google’s machine learning algorithm works automatically to classify helpful and unhelpful content on people-first content sites. While the website may not be receiving any traffic, it may have some helpful content that Google will display on the first pages. Even when a website’s unhelpful content is flagged, it will still show useful content.