Social media and SEO work hand in hand through ways that the average social media user may not always see at first glance. Social media ultimately helps businesses, companies, and individuals maximize their SEO and grow their business through a multitude of ways. Below, we’ll delve into the different ways that Social Media and SEO work together to improve the digital presence of a company and of its business as a whole:
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Social Media Can Help Entities Establish Authority
The more authority you establish through SEO, the greater your visibility in organic search rankings. Since social media generally boosts your organic traffic, your SEO authority will continue to grow as well. Authority is a very important aspect of SEO and once established, higher rankings in search engines are achievable.
Social Media Can Serve As A Search Engine
These days, consumers can search for certain people, places, or things via social media channels such as Facebook and LinkedIn. This means that your ranking is not only important in traditional search engines, but in social media searches as well. As social media and search engines continue to evolve, the importance of ranking highly on both as a search engine will become more important.
Posts and Pages Rank in Search Engines
Social media posts are also often (but not always) indexed, meaning that search engines can take keywords from those posts that are relevant to searches and use them. Most of the time, relevant people and business entities may rank highly in search engines with their social media pages, so maintaining social media is a must for any business, and helps for SEO purposes, too.
Popular Posts Are Indexed in Search Engines Quickly
Popular social media posts that gain large amounts of attention, have a lot of interaction, or reach a vast audience are generally indexed faster because it’s easier for search engines to find them. Most of the time, viral posts will show and rank higher in search engines.
Better Social Media Posts Attract Quality Backlinks
SEO is comprised of backlinks, and creating quality social media posts attract backlink opportunities that generally result in higher rankings in search engines. If one of your posts is popular on social media and has a high volume of shares, the potential of attracting quality backlinks is even greater.
SEO Gives Insight for Better Social Media Marketing
The results you can pull from SEO can only improve your marketing ability on social media. Keyword results from SEO tools such as Google Analytics can be used to optimize social media posts, enabling you to be more effective and reach a larger target audience. Social Media can be used in abundance to improve SEO, and in turn, SEO can be used to market more effectively on social media.
SEO in Progression with Social Media
Social media is designed for mass sharing, and with that mass sharing, there is bound to be more exposure as a whole for any website. As online entities are already aware of the importance of SEO in digital marketing, the importance of social media marketing and advertising for the improvement of business is becoming more apparent as well. Although the two are not always directly correlated, it is very apparent that social media will continue to have an effect on SEO results.
The Process for Combining SEO and Social Media to Gain Results
One of the biggest ways of improving SEO is by having a blog. Posting blogs to your website undoubtedly improves SEO by providing linking opportunities, keywords, and many more benefits. Below is the process by which blogs and social media work together:
- A blog is written for a specific current topic for a website.
- That blog is then posted on the website by whatever means the owner uses (such as WordPress).
- Once the blog is live, the website owner may then make a social media post linking the blog.
- That post can then be shared by the owner (on multiple social media accounts if possible) and by anyone else that wishes to share it.
- These social media shares allow for the blog to reach a wider audience and greater opportunity to drive traffic to the owner’s website.
This is the cycle that business blogs create, which usually results in greater traffic to social media channels as well traffic to the website itself. That’s why so many businesses have blogs these days!
The same principles apply to general social media posts that link back to a business website:
- A social media post is created for a personal or business account.
- It is posted and then hopefully shared (sharing improves visibility greatly).
- If there is a link to the original website in the post, traffic may be generated back towards it.
Ultimately creating blogs and social media content has the potential to (and usually does) drive traffic back to the original site. This has the power to improve business and is a marketing strategy that a vast majority of businesses are adopting.
Social Media Grows Opportunities and Improves SEO
From a business standpoint, social media is one the greatest tools in use today to improve your brand exposure and reach a wider audience. Successful SEO is measured by the visits to, and activities of, users on your website. The two go hand in hand and will continue to as long as social media exists.
Interested in more information and expertise in how to improve the SEO of your website? Get in contact with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.