Shopify is one of the most popular e-commerce platforms used by sellers to set up their online storefront. Users find that the platform is highly flexible, has an easy backend, contains many built-in tools, and has fantastic SEO features. Search engine rankings play a huge part in how easily shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales.
Below are the key points to increase the chances of your Shopify site appearing in search results:
Register Your Shopify Store
If you are serious about SEO, it is essential to register your site with Google Search Console and Bing Webmaster Tools. This is important for any website owner no matter the platform. When you register your website, you are telling these two major search engines that your site exists, ensuring it gets crawled.
When registering with these services you should register BOTH the www and non-www version of your domain (i.e., www.yourdomain.com and yourdomain.com), and, if you have a secure and non-secure version of your website, the http:// and https:// versions of each.
Submit Your Sitemap
After you have registered your site, you will need to submit an XML sitemap to both services. By supplying your site map, both services will be able to index your site accurately and quickly. Shopify will generate this sitemap for you automatically!
The URL for this on your store is simply www.yourdomain.com/sitemap.xml. You need to enter this link into Google Search Console and Bing Webmaster Tools.
Make Sure to Use SSL
Search engines give ‘https://’ websites (i.e., those that use SSL, ‘secure socket layer’) preference over non-secure, ‘http://’ sites in search results. Internet browsers tend to display warning messages to people visiting non-secure websites. People are less likely to want to open your website if the browser does not trust you, so make sure to use SSL.
Remove Duplicate Content
Duplicate content creates issues for search engines because they might not be able to determine which of the two pages should be the canonical version. Link signals are usually split between the two pages which is also problematic.
Many Shopify stores have duplicate content, and this may have an adverse effect on search engine rankings which could result in your store could being penalized by search engines. On Shopify the two most frequent types of double content are duplicate product pages and duplicate collection pages through pagination.
Do Your Keyword Research
Performing keyword research for Shopify is similar to other e-commerce stores. Some common ways to generate keywords are:
- Export your keyword data from Google AdWords. Track and optimize for those that generate the most revenue for the site
- Research your AdWords keywords that have high conversion rates. Even if the volume is lower, a high conversion rate indicates that this keyword is more transactional
- Review the keywords that the site currently gets clicks/impressions from in Google Search Console
- Research your high priority keywords and generate new ideas using Moz’s Keyword Explorer
- Run your competitors through tools like Ahrefs. The “Content Gap” report will find keyword opportunities where competitor sites are ranking but yours is not
- If you have keywords that use similar modifiers, you can use MergeWords to automatically generate a large variety of keyword variations
Shopify does allow you to optimize key elements such as your title tags, meta descriptions, and URLs. Where possible, you should be using your target keywords in these elements.
Build High-Quality Backlinks and a Blog
A lot of Shopify users focus so much on their product catalogs, images, descriptions, and the keywords that they forget a largely important aspect of SEO: creating great content, usually in the form of blog posts.
If you want to enhance the number of visitors for your Shopify store, quality backlinks are a must. It is a very popular tactic for everyone; you can get quality and targeted traffic quickly by creating a profile for your store on Amazon, Yelp, and multiple other websites. You will get strong backlinks as well as traffic in return, which will be a booster for your website.
Shopify does include the ability to create a blog, but not everyone takes advantage of this. It makes sense, as revenue is the primary goal of an e-commerce site, so the initial build of the site is product-focused. However, it is getting harder and harder to rank product pages over the years.
Including a blog allows you to have a natural place where you can create this informational content. If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself.
Sites that feature in-depth, informative posts on topics that people are genuinely interested intend to perform very well in searches, and particularly so if there are a lot of links from other sites (backlinks) pointing to them.
Check Your Loading Speed
Fast-loading websites are given preference over slower ones by search engines. You are somewhat restricted when using Shopify because you have to use their servers and templates. However, there are a few other options instead of buying your own hosting code and template.
To make your Shopify site load as quickly as possible:
- Use compression tools to reduce the size of any images you’re uploading to Shopify
- Keep use of any external scripts or custom code on your site to an absolute minimum
- Remove any Shopify apps you are not using
- Avoid using image sliders
- Avoid using a large number of web fonts on your site, or even consider ditching them entirely
- Use Accelerated Mobile Pages (AMP)
If you have questions or concerns about your Shopify site or are just interested in improving your website’s search traffic, get in touch with us today. SeoTuners can offer an affordable solution for your business to increase exposure and SERP rankings with organic SEO strategies like keywords. We’re confident we have a solution for all your marketing needs.