The National Survey on Drug Use and Health states there are about 19.7 million adults in the U.S. who struggle with substance abuse disorder.
The fact that drug addiction and abuse is costing American society more than $740 billion annually in lost workplace productivity and healthcare bills.
Add to that rime-related expenses, and the numbers become even more alarming.
There’s a need to ensure that people with the addiction get the treatment they need.
That’s where your facility needs to partner with experts in treatment center marketing and treatment center SEO.
Treatment for Select Few
If you already have a drug rehabilitation center, then you’ll want to make sure your facility is always at full capacity. However, while the numbers of substance abuse and addiction in the country are high, only a quarter of that seek out or even receive proper treatment.
Plenty of factors contribute to that. People are afraid of the stigma attached to addiction and would rather suffer on their own than seek out treatment.
Some are afraid of the unknown. Unsure of the treatment, they refuse to check into rehab.
Some cite cost as a problem. Out of all these, your campaigns should target those who want treatment but are afraid because they don’t know enough to make the right decision.
That’s your market.
Content is Key
The key to proper SEO today for drug treatment centers or any industry is making the content as user-friendly and informative as possible.
The old days of stuffing a bunch of keywords awkwardly throughout an article won’t fly in Google’s eyes any longer.
In fact, the more content that’s irrelevant or just uselessly informative designed just to fill space will penalize a website in the engines.
Instead, the website truly has to be designed and written with the target audience and end user in mind.
That’s why it’s important when working with a treatment center SEO company to meet with them several times and establish exactly what your facility’s needs and goals are.
What are the key and core service you provide?
What insurance do you take?
How large is your staff?
Addressing these and other important questions that prospective customers would ask are important to be clearly addressed near the top of your home page. Then Google knows right away how to best categorize your facility and what keywords you should be ranking for.
We ensure that every word and page on your site stresses your core values and services.
Affordable Internet Marketing Solves the Problem
Knowing the challenges that face the addiction recovery market will help you come up with better strategies. Once you’ve identified your audience, start looking for professional help with your drug rehab marketing strategies partnering with a company that will work within your specific budget and has the experience to make you rank higher in Google search.
Each strategy will focus on building and providing the necessary knowledge that people with addiction need to decide about pursuing treatment.
Choosing the Right Team
Smart, focused, and insightful marketing doesn’t happen by accident, though. It’s a product of skill and experience. That’s why it’s important to find the right marketing firm to create your campaigns.
Do your homework.
What kind of qualifications does the firm have? How long has the company been in the business? What kind of affordable SEO marketing service does it offer?
Look for Specialization
Not every affordable internet marketing company have meaningful experience in marketing drug rehab facilities. If you want stellar results, pick a firm that has already handled drug rehab marketing in the past. Ask them questions about that project.
What marketing campaigns or strategies did they use, and will they use the same techniques again? Were the results successful?
Ask About the Process
What strategies will they implement for your facility?
Addiction recovery centers operate under the idea of trust and credibility. Given how serious addiction is, it’s only right that people take the time to get more information about the facility.
- They read reviews.
- They check websites.
- They ask for credentials.
- They want to know that the facility is trustworthy.
Your marketing strategy needs to integrate that into the campaigns.
A good marketing firm understands that.
A bad one does not.
Look out for that difference when you ask the company about their plans for your facility. If the company is more concerned about getting customers to your door by marketing low-cost services over building trust, look elsewhere.
Off Page Drug Rehab SEO Strategies
Equally important as the keyword strategies that are being used on your web pages are working with other websites who agree to link back yours.
The more “back links” that a site the more Google sees that site as having authority in a given subject.
One important strategy in the treatment center world is finding bloggers and former patients who are in recovery themselves. If their blogs are relevant in sharing their treatment experiences and maybe even discuss what to look for in a drug rehab center, then that’s a perfect fit to ahve them link to you.
In many cases, you’ll have to enter into a link exchange relationship where you include a link to their blog in one of your blogs and vice versa. But, it’s a reciprocal relationship that will pay dividends in traffic over time.
One back link warning note: Beware of digital marketing companies that promise a ton of back links only to find out later that most of these links were spammy in nature and had little – if anything – to do with your business.
We partner only with sites that are specific to the industry of drug rehab and treatment centers.
Partner With a Company That Specializes in Drug Rehab SEO
The reality is that addiction is one miserable experience we shouldn’t have to experience at all. Drug abuse essentially is one difficult battle to fight as patients seem to gradually self-destruct falling in deeper and deeper into a bottomless pit way off sanity and normalcy.
For individuals who are battling drug addiction, sometimes guts and resolve may not do it for you alone. Most times effective results can only be sought at officially designated drug rehabilitation centers.
Now with the proliferating cases of drug abuse on a national level as we have in our modern society, drug rehab centers are creeping up rampantly everywhere.
Now as a drug rehab center, you must admit the competition is higher than ever. How can you get patients, what means can you deploy to let more people know about your services and the potency as well?
Simply what medium of marketing should you invest in?
Today, the whole world is evolving digitally. The internet is thriving wonderfully. More than just answering necessary information, the internet is now a bubbling hub of commerce as a lot of transactions and lead acquisition is executed online.
Therefore as a modern drug rehab center, you should rightly have an internet marketing structure in place for your drug rehab services. Most efficiently you are going to need drug rehab SEO (search engine optimization).
Whether you like it or not, search engines remain the primary driver of traffic to websites today. Google, for example, directs hundreds of millions of visitors to several websites every day.
Therefore you need effective drug rehab SEO to get to the top pages of Google and other search engines. You need powerful, effective and affordable SEO services for your drug rehab center to ascend to the top of Google so that you can accrue considerable traffic.
You would be surprised to know the number of searches or queries that people ask on top search engines (like Google, Bing, etc.) about drug rehab centers and the associated services.
It will be a pitiful loss if your website (as a drug rehab center) is not showing up in those web searches. You can vividly imagine the number of worthy leads (and potential users of your services) you are losing to your competitors every time.
And you know in a fiercely competitive environment businesses find themselves today, they cannot afford to be generous with their hard-earned clients.
Therefore it is conspicuous and beyond argument that in the vein of the digital trend nowadays, you shouldn’t think drug rehab centers are too old-school to be deploying SEO and internet marketing.
More than this, it is not just about jumping online with a website and doing hurried and shallow SEO marketing. No, it is about generating results admirably – if not it is not worth it, is it?
That is why you need the right hands and experienced personnel handling your drug rehab SEO. At SEOtuners, we are proud of a large number of websites we have lifted to the top pages of search engines with effective SEO marketing deploying the most sophisticated, the latest and effective SEO strategies.
Allow SEOTuners to handle your SEO for your drug rehab center today and get superior results.
Drug rehab SEO and drug rehab marketing works, especially with us.