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Whether you are looking to spruce up your SEO strategy yourself or consult a top Ventura internet marketing company, you may know this already. Ranking at the top of SERPs is not a one-technique route. Successful SEO strategies involve multiple search engine optimization techniques.
The unintended result of the complexity is you may feel overwhelmed by all the SEO tips and tricks you need to implement to rank on top of Google Search results.
To help you get over the bottleneck and get more organic traffic from Google, here’s one way to begin it all. Focus on on-page SEO or on-site SEO factors. These are aspects of your websites you can improve right away to start seeing more traffic.
1. Quality content is still king but…
While this has been the case for the longest stretch, search engines are now focusing on more than quality long-form content and header tags (H1, H2, H3…) to award higher SERP rankings.
The focus now also includes the content’s relevance to buyer intent. So you’ll want to define your audience and what they are looking for in your content strategy before creating it.
Do you want to inform your readers? Use a “How to”, “Ultimate Guide to”, “Step by Step Ways to”, and such instructional posts and titles to let searchers know you want to educate them.
In the body, use organized steps, bullet points, and even screenshots to guide the reader through. Be sure to caption the images accordingly with relevant keywords.
Do you want to convince prospects about a topic? Use “5 Reasons Why” and similar buzzwords to indicate you are explaining what the reader wants to know.
2. Embed video
In 2019, video content continues to attract even more traffic—6.3% of all search results. But only 1.8% came from YouTube, so do prefer to embed a video on your own site instead of linking out to YouTube.
But did you know Google now requires YouTube videos to have captions to cater to people with hearing challenges? That counts in your rankings.
3. Using relevant keywords still works the magic
If you are a niche brand, focus on using long-tail keywords. If you can find low-competition keywords to use, you could rank higher.
You can use SEO tools such as Ahrefs, SEMRush, Ubersuggest, and Moz to determine which keywords the top-ranking content/websites on the topic you intend to cover use. Then use those keywords in your content as they are.
If you need help using the tools or with meticulous keyword research, feel free to consult a top SEO services Ventura, CA company to get over it and move on to the next step of your SEO strategy.
4. The Website factor
Website speed matters.
Google has reported before that the average searcher will only stick around for five seconds and move on if your website fails to load as quickly.
Google recommends you speed up your site to the point it loads in or under two seconds.
That can help reduce bounce rates, which the Google algorithm reads as a failure on your part to provide what the reader wants—leading to demotion on the SERPs.
Also, optimize your website for mobile (if you still haven’t in 2019). Remember 65% of clicks to buy now happen on a mobile device than on a desktop computer.
5. Engagement markers are a big deal
Engagement refers to factors such as social media shares, bookmarks, downloads, click-throughs, and the number of comments and replies on a post.
But recently Google stated social media shares didn’t carry much weight. What does?
The time readers spend on a page. The longer the better.
Google’s algorithm takes that to mean readers are sticking around because they like what they see on that page. The algorithm will then award your page and site ranking points for providing value, hence higher ranking on SERPs.
What can you do to boost on-page sessions?
Proper interlinking and clean site navigation are key.
Help readers navigate your site and get what they want by linking relevant content and pages to each other. You can use “Related reading/post” or “Click here to read” or another prompt to guide your readers around and have them around to boost your ranking points.
Again, when you need help making your on-page SEO strategy work for you, feel free to ask for help by choosing the best SEO services Ventura, CA has to offer.