Generating online leads for your drug rehab center is a terrific way to create a steady stream of qualified people who may eventually become clients. Here are four effective ways to create on-going leads online.
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Targeted Search Engine Optimization (SEO)
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No matter what specific clients you want to serve and help on the path of sobriety, creating a good SEO strategy is a must for generating drug rehab leads. This remains one of the best and most effective long-term lead strategies. This refers to creating specific content for your website and blog roll targeted to attracting the specific people you want as potential clients. It can involve the text on your site, the descriptions of each page, meta tags, the layout of your site, and the overall topics of your blog posts.
The goal is to have your website links pull up high in search engine searches. SEO changes pretty regularly, but the main purpose is to focus on bringing value to those you want to attract to your rehab center. It can create a steady flow of strong leads.
Drug Rehab Leads from Pay-per-Click Ads (PPC)
Pay-per-Click ads can be a fast way to generate targeted rehab leads. However, you will need to pay (yes, per click). These are text ads written around keywords that link to your drug rehab center. So, when people type those keywords in search engines, such as Google, the ad pulls up in a highly visible spot. These are effective because you already know someone is searching for you or your services, which results in highly targeted and qualified leads. You can also look at reports that reveal which keywords are performing best.
Create Landing Pages and Forms to Capture Emails
In addition to your website, you can create simple landing pages that give an overview of your center. This creates drug rehab leads because people will enter their email address if you are giving them something in return such as a free guide, educational video or e-book. This is known as a “lead magnet.” You can then send helpful emails and communicate with these potential clients.
Write Helpful Blog Posts
Blogging is still an effective and powerful way to generate on-going drug rehab leads. The purpose is to write content that brings value, solves problems and educates the specific leads you want to attract. This evergreen content can help generate leads day and night.