Building your online presence is significant for your business. Yet, you don’t have to spend lavishly on SEO. Here are several steps that you can take to achieve the same goal at a fraction of the price many others pay for comparable results.
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Avoid Keyword Stuffing
If you know anything about the integrated Google algorithm, you know that its biggest pet peeve is keyword stuffing. If you have researched the primary keywords that your consumers search for, then you’re done with basic research.
However, it does not mean you should overload every single webpage, blog post and image description with that keyword. Any professional white hat SEO services expert would tell you that keyword stuffing will get you booted off Google search result pages sooner than you will reach the first page. Maintain a realistic keyword density and only publish high-quality content.
Regular Posts Brings Regular Traffic
Online presence is not something that you can update sporadically, and expect premium results from your efforts. You need to update it on a regular basis – sharing fresh content to appeal to your growing audience week after week.
This ongoing engagement will boost your organic reach, showing Google that people are actively using and viewing your page. This type of activity goes over well within the standard search engine algorithm and will gradually boost your presence in the search results pages because of it.
It’s Not All about the Words
Working very hard to craft the perfectly spelled, well-written article or blog is a great idea. However, like icing on a delicious cake, you need to enhance the quality of your content by adding images and engaging videos as the “icing.”
A study shows that 85 percent of consumers are more likely to buy a specific product after they have watched a product video, per Inc magazine. The same report claims that 84 percent of communications will be visual before 2018. Spread high-quality images that connect to your content through each page and article, adding a little “flavor” to your website that will keep your audience interested and engaged for lasting SEO results.