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FAQs: Creating a Useful and Well-Optimized Page

When you click on an ad or Google listing, usually you should be able to pinpoint what their website is selling almost immediately. The home page you land on should make it obvious, however, some products and services are not that clear-cut and need a bit more explanation. It’s essential not to leave your visitors or the search engine wondering what you are selling, because if Google can’t quickly find the answer that a potential client is looking for, they will feature your competitor instead. Not because they have a better product, but because they happen to have the answer to that specific question on their website.

 

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