Your website is one of the most important—if not the most important—tools to keep your business visible in the market. You want to establish a sense of trust with your audience, and there’s no faster way to lose someone than to have outdated or irrelevant information on your website. Especially in today’s climate, you want to ensure your website is always kept fresh with updated content. Let’s dive right in with these tips to clean up content on your site.
Business mergers, as well as consolidation of office space and store locations, are fairly common in today’s economic climate as business owners look for ways to recoup losses from the pandemic. As these changes that place, it’s important to remember that your business websites may also need to merge and consolidate as well to help alleviate confusion for your customers, colleagues, and partners. And just like packing up physical boxes and moving them, merging your websites also requires active preparation, condensing, and moving things around with a solid strategy in mind. What content should you keep, eliminate, or update? How can you keep your current Google ranking? To answer these questions and more, we’ve put together a handy guide to help your website maintain organic performance while undergoing the merging process.
No matter how advanced digital technology becomes, we will always be tied to our physical locations. And as the pandemic has painfully taught us, Zoom meetups just aren’t the same as in-person experiences.
What is a landing page?
A landing page is simply a static, standalone page that users are directed to when they click a search engine results page, email, ad, or another type of marketing link. Some examples include your homepage, a page dedicated to a single service or product (as opposed to your entire list or catalog of offerings), or a promotional page dedicated to special offers.
Although some may have been on hiatus during the pandemic, brick-and-mortar business locations aren’t dead. Consumers still want – and need – to visit physical locations these days to get things done. That’s why your business needs to partner with a local and affordable SEO company – no matter if you’re a global company with chains worldwide or a smaller, niche brand. Continue reading