It seems that every year SEO experts and journals dedicated to inbound marketing compile a list of general trends in Google intent algorithms and user expectations – the keyword here being “general”. Their findings may be based on mountains of data pulled from research and case studies – and it’s probably a good idea to implement some of these recommendations to boost your own website’s performance – but they don’t necessarily reflect the reality of businesses operating in niche spaces.
If you are trying to get your business more exposure by the most effective means, especially during the global pandemic, it’s no surprise that you will need to harness the marketing power of the internet. Having boosted ad campaigns on social media geared towards encouraging sales will reach your immediate followers, but this is truly just the tip of the iceberg. Below the surface, it’s no secret that businesses that successfully market online earn a great majority of their impressions through Google. But what isn’t as commonly known are the intricate inner workings of how Google operates. While you could spend hours doing research and watching the tutorial videos on how to take advantage of Google’s ad capabilities, it’s time-consuming and nearly impossible while trying to run a business. And when you start looking for assistance with your online advertising, you’ll find that self-proclaimed AdWords expert are everywhere with bold claims like, “We help your Google Ads increase performance for better ROI and more leads, guaranteed.” How do you know which agencies are reputable and will be able to work within your budget to get the advertising results you need? Continue reading