In today’s heavily-digital marketplace, online traffic is a must for any business hoping to secure steady profit. This need is what drives search engine optimization – or SEO – and creates the demand for websites that push the boundaries of what’s possible with creating that traffic. However, it’s the pushing of those limits that can land some sites in trouble, and lead to the need for a Google or other search engine penalty recovery service.
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What Exactly is a Google Penalty?
One of the most common problems faced by websites who are trying to make the most of their online traffic flow is the Google penalty. Google has guidelines for proper usage of their index, and any site that violates these will be penalized by being removed from the Google rankings. This penalty can come as either a manual or algorithmic penalty, and can be extremely damaging to your company’s business either way. You can use Fetch as Google to determine whether your site is in violation of the engine’s guidelines either before or after a penalty is received. If it is, the best course of action may be to seek prompt assistance from an SEO professional with penalty recovery experience.
Getting Out of Hot Water
One of the primary reasons for receiving a penalty from Google or another major search engine is your site’s usage of links. Bad backlinks create major issues, because they are often neglected in terms of updates. If one or more of your linked sites is in violation of Google’s guidelines, your site will be, also. Fixing or deleting these links is a good first step in recovering your rankings.
Some other steps to consider include:
- Find bad backlinks and monitor the rest consistently with Ahrefs and Monitor Backlinks.
- Run your site through CopyScape to avoid plagiarism issues.
- Choose a scanner like Screaming Frog Web Crawler to search your site for any other issues that might trigger a penalty.
If none of these steps fix the problem you’re facing, it’s probably in your best interest to consult a penalty recovery service. By seeking professional help, you’ll be able to rest assured that the problem will be addressed promptly and correctly, giving you more time to focus on your business and bounding back from your penalty. Bad things happen to the best of businesses, but a penalty doesn’t have to spell the end of online traffic for yours!