You have just got the latest statistics about how your site has been performing, and you are not happy about them. How come you are not getting as much traffic as you were hoping you would? In this post, we will give you a few reasons why you may not be generating that much traffic.
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Your Blog Design Is Not SEO-Friendly
You blog should not just look attractive. It has to be structured in a way that makes it easy for search engine crawlers to index it, too. You need to make sure that your keywords occur in all of the right places, such as the title tag and the top of the page. If you are not sure how to do this, you may want to invest in some affordable website seo services for your blog.
Your Writing Is Not Very Strong
You might be updating your blog every single day, but if you are not producing quality content, then your readers will just hit the back button without giving your site a chance. According to Huffington Post, one way to improve your writing is to focus on a very specific target audience. That way, you will be able to write relevant content that your target market will want to click on and read. If you can afford it, you may want to hire an editor or a proofreader to look over your work to ensure that it is free of any common errors.
You Are Not Promoting It Enough
What good is a blog post if nobody else in the world knows that it even exists? You might not be promoting your work on social media enough. For example, Statista notes that there are 1.71 billion active users on Facebook as of 2016. That is a huge audience that you could potentially tap in. But you can’t just broadcast your blogs to the world without at least trying to target your specific audience. You may want to go further and invest in some ads so that the right people see your content.
You Forgot to Use Your Keywords
As well-written as your article may be, search engines will not be able to index it if it does not contain the keywords that you want to show up for. But you can’t just haphazardly insert your keyword, especially if it does not make any sense within the context of the post. You need to make sure that when you use your keyword, you use it in a way that occurs naturally. You do not need to stuff your article with multiple repetitions of it either, as Google may penalize you for this, according to Business.com.
There could be even more reasons why your blog is not taking off. For a better understanding of how to optimize your site, you may want to get some affordable website seo services so that you can tackle each problem one by one. It may cost a bit, but it will pay off in the long run.