SUMMARY: Can today’s hot new AI technology help you hone your business’s local SEO? Here’s how to harness the power of ChatGPT to do exactly that.
The world of technology is changing more rapidly than ever before. Nowhere is this truer than when it comes to the way brands and consumers interact. These changes might seem scary, but by learning more about technology like ChatGPT, you can make the most of today’s technology to improve your business’s reach locally – and beyond.
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What is ChatGPT?
ChatGPT is a language model based on artificial intelligence technology. It uses statistics and information available all over the internet to predict patterns of human speech and create content based on prompts given by users.
What does this mean for your local SEO strategy? It means that you can use this technology in myriad ways to harness the power of keywords, geotags, and more to drive traffic to your website.
Learning More About Your Competition
How much do you know about your local competitors? While you might know their names, it would likely take hours for you to find other relevant information. With services like ChatGPT, you can find all this information in seconds.
This includes names, addresses, phone numbers and other contact information, products and services offered, pricing, ratings, and much more information available online. Whatever you might want to know about your local competitors, AI can help you compile that data quickly.
Keep in mind, ChatGPT has difficulty accessing up-to-date information. Experts in the field of artificial intelligence recommend double-checking the information the language model puts out for accuracy before relying on it fully.
Create Post Copy and Text Content
Whether you have an informative blog that features long, data-rich posts or a fun and entertaining website that has a primary purpose of pushing products, coming up with content for your site can be a challenge. The secret to success in blogging and content creation is to post frequently and offer high-quality content. How can you and your team possibly come up with new posts day after day, week after week?
Using systems like ChatGPT can help with this. While content may still seem a little stiff when generated by artificial intelligence, the quality of this computer-generated content has improved significantly since the dawn of AI technology. Language models like ChatGPT use the cadence and content of normal human language to create web copy that mimics human speech and writing. This means that you can quickly and easily create content that needs only slight adjustment before it’s ready to use to fill the pages of your blog or website.
The most important factor here is that these auto-generated pages of text can be filled with your most important keywords. ChatGPT can use these keywords in ways that seem natural and practical. That way, the content on your page does more than simply fill it – it helps drive traffic to your products or services, too!
Describe Products for Listings, Ads, and More
Do you struggle with creating engaging, interesting copy for advertisements, web listings, etc. for your brand’s products and services? Many business owners do, but you don’t have to let that keep you from doing so.
ChatGPT is based on prompts. Information that is fed into the language model is used to create natural-sounding, tone-appropriate output. This means that the content the engine creates will sound much more natural than standard artificial intelligence is capable of. It also means that you can use it as a starting point for creating copy for ads, product listings, and more.
Simply input the information you need customers to see about your products, services, etc., and watch the language model create useful blocks of text for your ads or listings. These text blocks will have to be edited for clarity, tone, and any errors that might be present, but imagine how much work that will take off the shoulders of you and your team!
Answer Questions and Interact with Reviews
Another issue many business owners struggle with is answering consumer questions and dealing with reviews. Language models like ChatGPT can help with this, too. They can be given the question as a prompt with a request to answer it, as well as evaluate reviews from a given page or list and deliver output based on the user’s request. It is a handy way to make quick work of fielding questions, addressing concerns, and more!
While ChatGPT is a great tool for improving your business’s SEO, it is important to remember that it is based on fallible systems. These systems are currently limited in their access to information from before 2021. They are also limited to very rigid “thinking” based on prompts that were input by users. When it comes down to it, artificial intelligence of any kind is still only a tool – and only as capable as a tool can be of content creation without any real ability to think fluidly or understand human emotion.
If you want help with local SEO in LA that goes deeper than this level of artificial intelligence, it might be a good idea to talk to a team of real, human professionals. Human beings truly understand the behavior of others in ways that computers simply can’t. A locally based professional will also better understand the culture of the area than any technology could.
Working with a company specializing in local SEO can help you and your business make the most of your presence online – and your investment in improving that presence!