Excellent and effective SEO or search engine optimization is one of the many ways companies stay ahead of their competition. So if you don’t know the first thing about SEO, then it’s about time you did.
The first thing you need to do is hire an SEO company to help you out. While there are plenty of online guides out there that could provide you with step-by-step instructions, you’ll learn faster and better if you call in pros to make your company SEO-ready. Here are four of the best tips to help you figure out which prospective SEO company will ultimately provide you with the best service:
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- Get a list of their old and current clients, Entrepreneur suggests. If they aren’t amenable to sharing their client list with you, that could mean a red flag. And if you do get the client list, then put it to good use. Don’t let it waste away in a dark drawer at your desk. Make the calls. Know how the company worked with past clients. Did they have a positive impact on the company’s conversion? Did it result in any significant consumer engagement?
- Keep away from companies that offer fast results, says Forbes. Organic search engine optimization takes time. It can’t be circumvented by black hat techniques. They might seem like a great shortcut to get the results you want. But they won’t do you any good if you end up with a ton of penalties from Google. The recovery efforts alone are going to be a nightmare. So make sure you follow the tried and tested method: take it slow.
- Look over the packages carefully. The goal is to hire affordable SEO services that provide you with a package uniquely suited to the needs of your business. If the company only offers cookie-cutter packages, then it’s best to walk away and look through your other options until you find a better fit. An excellent SEO company should go to the trouble of understanding your business motivations, your competition, your site and objectives—among other things—in order to provide you with the kind of package that makes a difference in your results and bottom line.
- Ask about their tactics, says Mashable. If they’re using black hat techniques or quick fixes, that’s a sing that you need to look elsewhere for SEO assistance. However, if they provide you with white hat practices, as well as explain to you there are no easy or quick fixes, then that’s a good start to long and hopefully lasting conversation. However, this will only work if you can tell the difference between black hat and white hat techniques. So make sure you do your research. Know enough so you can tell if you’re dealing with a reliable SEO company or not. This can save you a whole lot of time and trouble in the future, especially if you find a great SEO company to work with you the first time around.
When you start scouting around for an SEO company, you’ll want to keep the above factors in mind. With these tips, you’ll have a better chance of getting the help you need.