The goal of any caring addiction treatment center is to have the ability to reach out to as many people in need of help as possible.
If an addict can’t find you, then that puts their already perilous lives even more in danger.
That’s why you need to create a website that’s easy for people to find.
SEOTuners has been specializing in treatment center marketing for nearly two decades.
Our approach is simple:
Create affordable SEO strategies that focus on the keywords most important to your facility. We then create a set of action items designed to get those keywords ranking at the top of Google Page’s One search results page.
That way, those in need will find you first so you can provide the care they need right away.
What is SEO?
SEO stands for Search Engine Optimization. It is the process by which your company ranks as high as possible in Google and the various other search engines for specific keywords or key phrases users are most apt to type in when searching for your specific service.
There are a variety of strategies that go into good SEO which often include:
- Analysing competitors
- Discover appropriate keywords
- Selecting the keywords to best target based on volume and difficulty to rank
- Creating fresh, new content on your site
- Optimizing your onsite content with the chosen keywords
- Making sure your site has a clear navigation structure and offers an informative user experience
What is Good Treatment Center SEO?
Put simply, skilled treatment center SEO involves a comprehensive understanding of the drug addiction center business model.
Treatment center SEO is one of many internet marketing advantages and can be a delicate undertaking. You want to reach individuals in need of addiction help, but you don’t want those marketing efforts to seem intrusive or callous.
When we look at finding the right SEO strategy for your center we look at various factors of what your potential audience might be looking for.
- Geographic location
- Addiction speciality programs
- Health insurance coverage
These questions will factor into the plan of action to create finding the proper keywords that meet your facility’s needs.
For example, if your center specialized in opioid addiction more so than alcohol abuse, we’d focus on those keywords relating to opiods and its various spin offs such as “oxycontin addiction” and “vicodin abuse”.
We also will work closely with you and your staff to better understand what makes your facility unique. Knowing your business as if it was our own helps us find the right SEO strategy beyond just targeting the best keywords. But it’s also important to create content on your website and for your Guest Post linking strategy that will further help you rank higher.
And to that point…
How do I get my Addiction Treatment Website to Rank Higher?
- Landing pages
- Press releases
We create highly optimized and targeted content to address:
- Insurance groups
- Specific cities
- Specific states
- Symptoms and addictions
- Different substances
Our goal is to reach those people who will help grow your business as you help them overcome the sad situation they currently find themselves within.
Many people think Google is just a behemoth set of Artificial Intelligence algorithms that only cares about things like keywords.
In fact, more important than just good SEO is providing the end user with a quality, informative experience.
If your website is not answering the kind of questions a visitor is looking for in a concise, well organized manner, then Google will punish your rankings status.
That’s why the goal of SEOTuners is to create content that explains exactly what your facility provides and their treatment logistics.
Your website needs to provide a clear picture about things like amenities and what time frames are possible to hit certain milestones of recovery.
Is Local Website SEO Important for Treatment Center Marketing?
There are two ways to maximize your local SEO strategies:
- On your website
- Google My Business
At SEOTuners, we make sure that your pages’ title descriptions and Meta Descriptions include keywords that emphasize the areas your facility resides.
That way, if people search for “drug treatment center in Malibu, California”, your facility will rank near the top of Google’s search results.
Using similar keywords on your website’s pages with surrounding cities will also help people looking for a drug treatment center in that center will also rank high.
It’s also important to make sure that your company has a Google My Business (GMB) page. That page should be well maintained and updated often to keep it thriving in Google’s automated eyes.
That means, updating your GMB page often with new blog updates and photos of your staff or centers environs.
Also making sure that your profile on GMB contains a Google location map with directions and contact info.
Other areas to focus on with your GMB page include:
- Making sure your facility is a “verified” listing
- Use the appropriate business category such as “addiction treatment”
- Always use the accurate address and contact info
- Upload images of your staff and facility
- Constantly update with blog info or facility upgrades
It’s always helpful to solicit positive reviews from past or present attendees of your program. Sharing positive success stories will not only show Google that your facility is authoritative and helpful, but will help potential future clients to take a closer look at your center as a successful resource from which to choose.
How to Find Your Audience
It’s also important to fully understand the makeup of your targeted audience.
It’s usually less often that the person searching for a drug treatment center is the actual addict.
Usually this reccissance is done by a family member or close friend looking to help the one in need.
Your website should reflect this dynamic by showing how your loved one will be taken care of at the facility.
The website should also offer support education for the family that has endured this period of time coping with a loved one’s addiction, but also what the expectations will be during the phases of discovery.
Appealing to the support unit of the addict – who are most likely the decision makers – are a key component in their rehab facility selection process.
Affordable SEO for Treatment Center Marketing
SEO fees can run the gamut of spending hundreds of dollars a month to many thousands of dollars.
The credo of “you get what you pay for” isn’t always necessarily true. You can work with an affordable SEO company and set your own budget. A professional SEO agency should treat you like you’re their only client, no matter the cost.
Bottom line is, if the company takes your business, then they should deliver a hard-working plan of action and deliver results over time.
What are Onsite vs. Offsite SEO Strategies?
We’ve discussed on site plans of action with optimizing your website’s main page or blog page content with selected keywords. These pages will have many internal links sending people to other pages on your site that offer relevant information on the link that they clicked.
This is called “internal linking”, but there’s also a strategy of “external linking”.
External linking for the drug addiction audience takes your users to a site that offers greater insight into a selected topic. The best external links in these cases are those that go to very high authority sites such as a .gov or a large medical resource webmd.com or Johns Hopkins.
This shows Google that you want to provide your audience with the most insightful information in whatever topic is being discussed on a particular page to enhance their knowledge and experience.
At the same time, it’s important to develop link building strategies where authoritative sites or a news site links back to one of your articles.
This reciprocal process will also show Google that you’re an authority on a particular subject which helps push your site up in visibility.
SEOTuners has mastered the art of managing these link building strategies, especially in the area of treatment center SEO.
Take Control of Your Drug Rehab Marketing Strategies
Are you in charge of the marketing for a drug and alcohol treatment center?
By now, you know that affordable internet marketing provides an excellent opportunity to get your treatment facility noticed. Addicts and their loved ones turn to the internet when researching in-state and out-of-state treatment options.
Yet, with so many drug rehab rehab facilities trying to dominate, it’s incredibly difficult to stand out.
SEO is an in-depth, time-consuming process. SeoTuners is here to make this process easier. We want you to focus on helping your clients with their addictions while we handle the technical aspects of SEO. We promise to take the time to learn about your treatment center, the conditions you treat and the therapies you offer.
We’d love the opportunity to speak with you directly! In the meantime, we’ve included information on our SEO process and the elements we pay the closest attention to.
Keywords: Why They Matter for Drug Rehab Centers
You can’t discuss search engine optimization without discussing keywords.
While it’s true that the role of keywords has changed over the years, they are still vital to content marketing. Here’s why.
Let’s say that the parent of a teenager suspects her son is using drugs. She turns to the internet to search for phrases such as “signs of drug use” or “detox options for teens”. The search engines return the most relevant results to the user. By including the right keywords in your content, you’re essentially telling the search engines what your content is about.
Website SEO is an organic approach that works over time.
The results aren’t immediate as they are with pay per click. This is just one of the reasons why you need a dedicated SEO team working behind the scenes to research keywords, run the appropriate reports and ensure that your content is doing its job.
What is Your Content’s Role in the Search Rankings?
Once the proper keyword research is done, your content can be optimized with the appropriate keywords. But, this isn’t enough to bring in qualified traffic.
What you need to succeed is highly engaging content that is written to your unique audience. The search engines need content to index, so the more helpful content we create, the better.
For example, your audience may have questions about the types of insurance that are accepted or the differences between inpatient and outpatient rehab.
Developing content around these topics drives traffic to your website and gets people familiar with your treatment center.
Creating content is only part of your SEO strategy. Our SEO experts will also do the following:
- Add locations. If you want your Drug rehab Treatment center to rank for a particular area, there are a couple of things we can do. First, we can optimize your web page’s meta titles with the appropriate city names. Also, we can add localized keywords in your content, such as the cities and regions you serve.
- Optimize directories. It’s important to claim your business profiles in the common directories such as Google, Bing and Yahoo. All information should be updated and consistent, so people can easily search for your treatment center.
- Encourage reviews. Addicts and their families want to know firsthand accounts of your rehab facility, its approach to treatment and how effective it is. Reviews, testimonials and personal experiences are encouraged. Personal stories are also powerful.
Consider All of Your Audiences
Dual diagnosis facilities have a lot of audiences to connect with:
- Parents of teenagers
- Children of addicts
- Friends and families of loved ones in need
- Teachers and school administrators
- Those struggling with addiction
- Those in recovery
When creating content, your different audiences must be considered. If your content only speaks to the addict, you’re missing out on opportunities to connect with other parts of your audience.
Putting together helpful information for friends and family can drive more traffic to your website, as can offering content for those who are celebrating recovery.
Additionally, your treatment facility likely treats many types of addiction. Dedicated pages for opioids, designer drugs and alcohol help visitors find the information they’re looking for quickly and efficiently. The more specific your content is, the more personalized it becomes.
By working with us for your SEO strategy, we will determine all of your audiences and discover the most commonly used keywords for each of them. We will then group the audiences into topics and concepts that relate to each. We recommend a good mix of content such as blog posts, videos, infographics, testimonials, podcasts and SlideShare.
Summing Up Our SEO Process
We know there is a lot of information on this page, but don’t hesitate to reach out with questions!
Here is a rough outline of the search engine optimization process we follow.
- Research keywords
- Develop customer profiles
- Optimize content with location-based keywords
- Claim profiles on online business directories
- Create content that targets your audiences
Need Help with Your Drug Rehab Search Engine Optimization?
By choosing SeoTuners for your SEO marketing, your treatment facility will get the attention you deserve to be great. We truly value our clients and the good they are doing to help people in our community’s fight addiction and lead a life of sobriety.
Our team understands that each treatment center is unique, and we’ll be sure to reflect this in your content. We’re also careful to use the same language as your drug rehab. Our SEO strategists are comfortable writing about co-occurring disorders, integrative treatment options, relapse prevention and aftercare.
We feel that being aware of these small but pertinent details allows us to deliver truly personalized results to our valued clients.
Don’t waste another minute on SEO when you could be using the time to change and save lives. Call SeoTuners to learn more about our SEO process for drug rehab centers and how we plan to get you to the top of the search results!
If you’re looking for an affordable internet advertising company that shares in your goals of success and high return on investment, then contact SEOTUners today for a free consultation to address your needs.