What Is Paid Search?
Pay-per-click (PPC), also known as cost-per-click, is an online advertising method used to drive traffic to websites. In this model, advertisers pay the publisher, usually the website owner, whenever their ad is clicked. Simply put, PPC is “the amount of money spent to get one click on an ad.”
Seach Engine Marketing (SEM), was once a broad term that included both SEO and PPC Management. Over time, however, most people have come to use SEM to refer specifically to paid search activities. Our PPC company in Los Angeles and Ventura typically uses SEM to mean paid listings, while the broader term “search marketing” is used to cover both SEO and SEM.
PPC Management requires skill and consistent monitoring, as changes in pricing can impact your budget significantly. Staying attentive to these shifts is essential to ensure your advertising spend is used effectively, and our PPC Services can help!
seoTuners provides high-quality PPC Management and PPC Services in Los Angeles, Ventura and beyond. Our team of skilled professionals is ready and eager to effectively manage your SEM campaign, so call our PPC Management Company at (877) 736-1112
How Does PPC Work?
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as banner ads, are shown on web sites or search engine results with related content that have agreed to show ads.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. Bots and accidental clicks still get through the filters and can skew results and adversely affect your budget allocated to PPC.
Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of this internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks are a way to measure attention and interest. Inexpensive ads that few people click on will have a low cost per impression and a high pay-per-click. If the main purpose of an ad is to generate a click, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click. At seoTuners, we’re one of the top trusted PPC Companies in Los Angeles and Ventura, and we can help you figure out the right mix of images, colors, ad copy and calls to action to maximize the effectiveness of your PPC Campaign with our robust PPC Services and get those clicks turning into cash.