8 Mistakes That Are Killing Your Website’s Ranking

Low traffic and high bounce rates can spell the end of your website’s ranking, whatever it is. If you’re hard pressed for time, it could pay to hire pros to optimize and maintain your pages. Skilled digital marketing specialists can tell what’s wrong with your layout, content, and campaigns.

Check out this list if you want to create a site that will attract the right audience, generate leads, and have the perfect tone for your brand and business. You can also see if you are making common mistakes that harm a website’s ranking, and know what to avoid or change.

Absence of Local SEO

Marketing that isn’t targeted is a waste of your resources. And one way to ensure you’re marketing to the right audience is through local SEO. You’re missing out on a lot if you don’t know or understand the value of using Google My Business (GMB) to generate leads. That could be one of the many reasons you have low to non-existent traffic to your pages. Using your GMB page you can capture local audiences wherever you are. For instance, if you’re in LA, find an expert who can help you with SEO in LA, and over a little time, you’ll start ranking higher among your target population’s search results.

Zero On-Page Optimization

Your site also needs to work from an SEO perspective to rank high on the SERPs. That’s where strategies for search engine optimization come in. Hire pros who know how and which strategies to implement to ensure crawlers find your content and give it a high page ranking. Optimization efforts include putting keywords in the content, knowing where to put them, and ensuring you’re not adding too many. If you read a line and it feels like you’ve run into the keywords too many times, that’s keyword stuffing. That could get you a lower page ranking if you aren’t careful. That’s why it’s best to have pros to help squeeze those keywords into your pages at the right frequency.

Bad User Experience

Is it easy for customers to find what they need on your site? Is it organized so they know where to go if they want to shop or look at the company’s credentials? The length of time a user stays on your site says a lot. If they aren’t staying a while, it could be because navigating the site is a struggle for them. Hire pros to create a seamless, stress-free, and easy to understand user experience.

Slow Loading Speed

People are impatient. Many don’t want to wait too long for a page to pop up. If your pages take more than a few seconds to load, it could be a reason for potential clients to leave too soon. This is bad as you need them to stay for more than a few seconds and hold their interest long enough so they will look at the products or services you offer. Slow loading speeds get in the way of that. Professional SEO services can fix your loading speed so that customers can enjoy a better online experience with you.

No Mobile Optimization

Mobile devices generate more than 54 percent of website traffic. In addition, 92.1 percent of people go online using a mobile phone. Those numbers show you how essential mobile-friendly sites are. If your pages are not optimized for mobile, you are closing your doors on that market. To expand your consumer base, you will need to provide a better mobile experience for consumers. A digital marketing team can help by providing mobile-first designs and scaling those versions for desktop viewing. That way, customers can easily shift from their laptops to mobile phones or tablets, attracting more clients to your brand and business.

Also Read: 4 SEO Fails Keeping Your Website in the Rankings Gutter

Spammy Backlinks

We know they’re bad, but many sites still use spammy backlinks to get traffic. If you don’t want to get penalized by Google, you’ll want to avoid spammy backlinks. Low-quality backlinks also compromise the trustworthiness and credibility of your site and business. Don’t take those risks. Ensure you always create a good impression on potential customers. Hire pros to help you get high-quality backlinks to improve your traffic.

DIY Approach

Some businesses are confident they don’t need SEO or digital marketing to market their products or services online. Some believe they can take on the work, handling the SEO in-house or handing it to their IT department. But SEO continuously evolves. As long as Google continues to roll out changes in its algorithm, online marketing services will continue to grow. SEO is a full-time job. Companies that work on their own SEO campaigns are more likely to meet with failure rather than success if they don’t have specialized resources. That being the case, if you need search engine marketing, look for experts in the field.

Slow Updates

If you want to keep your brand and business at the forefront of your target market’s mind, post new content regularly that attracts more people to your pages. You can get a steady stream of visitors if you post content a few times a week. If people (and Google) see the new posts and updates you’re making, that can help generate traffic. They know your page is active, so they are more likely to look for your products or services.

A comprehensive SEO strategy will help you attain high traffic and rank higher, ultimately enhancing your brand’s visibility. Hire SEO experts and ensure the growth of your brand.