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7 Marketing And Promotion Tactics To Get Your Content Discovered

Marketing your website and business can take on several forms. An important goal is to consistently build backlinks to your site or page. Here are some tips shared by link-building services in Ventura that work well for generating traffic to intended pages.

Targeted sharing on Facebook involves tagging someone in a post or in the comments of a post. People who are interested in the topic might be compelled to share the post or tag others to increase exposure. Twitter has an advanced search tool that reveals people who are close to you in geography, and the platform’s use of hashtags can be a great way to connect with people of similar interest. Instagram has a feature that allows users to follow specific hashtags and topics.

 

Syndicate your content on other blogs or website. You can also guest blog or be a contributing blogger on sites related to your business. This can be a great way to build links back to your site. A link building service in Ventura can help you identify reputable websites in your area of business to partner with.

 

Using paid promotions on social media is one of the most effective ways to generate targeted traffic to your website or business. Because of the vast amount of users and the user information available, this allows you to narrow in on your targeted audience. Facebook, for example, lets you pull up Audience Insights to select things such as interests, demographics, location, age and more.

 

Video has become a powerful media to engage and influence audiences. Google stats reveal that half of users search for video related to a product before visiting the store. Facebook has shown that users interact with video much more so than written posts.

 

Email marketing remains one of the most effective ways to drive people back to your website. This does not have to be salesy. Focus on providing value and inciting people to click a link to read fresh content on your site. You can segment subscriber lists to focus on certain interests or the people who open more of your emails.