Google Page Experience Guide: All You Need to Know

When starting to design a web page, the main aim is to attract visitors and transform them into paying customers. Many factors help transform your web page into a successful enterprise, including search engine optimization (SEO).

The web page’s success relies on the Google ranking, especially Google Page Experience. This new ranking factor calls for an audit of your site. In addition, it values the users’ opinions in SEO and web design.

Google uses signals to evaluate how users perceive web pages, aside from the content of the web page for efficiency. So, how does Google Page Experience apply, and how can you use it for your benefit?

Why Google Page Experience is Crucial

Our experts know how to use resources to optimize your web page and attract and retain visitors. We offer affordable SEO services in the USA. There are many reasons to optimize your website for better Google Page Experience.

Some of those reasons include:

• Better page experiences drive more traffic to your site. On the flip side, a bad experience increases your bounce rate.
• Google Page Experience in itself is a ranking factor. It helps Google rank your web page against your competitors.
• Despite your web page content, Google Page Experience determines your ranking potential. If you rank poorly, your ROI goes down.
• Page visitors think more about their experience before going through the page content. Experience has much to do with page speed, safe browsing, and mobile friendliness.

How Google Page Experience Signals Work with SEO

If your page still appears on the third or fourth page of search engine results, it means you’re not doing enough on-page SEO, or your user experience is bad. Although Google values the content your web page gives visitors, experience plays a huge role in ranking.

Before rolling out the Google Page Experience signals, Google used click-through rates, bounce rates, and dwell time to rank web pages. For instance, if a visitor lands on your page and does not like their experience, they leave immediately, or bounce away.

This tells Google that your web page lacks the information that users need. Therefore, you rank poorly. In the new Google update, the following signals play a crucial role in ranking.

1.Core Web Vitals 

You might get affordable SEO services in the USA, but that may not be enough to rank highly. Also ask for guidance on Core Web Vitals. This signal has three important elements under it. Moreover, each plays an important role in web page optimization and user experience.

Online shoppers rarely go back to web pages after a bad experience. Core Web Vitals have more to do with first impressions. What the customer experiences once they visit your website leaves a lasting impression. Whether it will be good or bad, depends on the Google experience signals.

Here are the elements under Core Web Vitals:

LCP (Largest Contentful Paint)

The LCP includes loading speed and how fast the website responds to visitors. Google determines speed by how much time it takes for the largest page element to load. For example, 2.5 seconds is a good speed, but aim for lower.

FID (First Input Delay)

The LCP includes loading speed and how fast the website responds to visitors. Google determines speed by how much time it takes for the largest page element to load. For example, 2.5 seconds is a good speed, but aim for lower.

Anything more than 100 microseconds is too long. So, work on your response speed to boost your Google Page Experience.

CLS (Cumulative Layout Shifts)

The page’s layout impacts user experience. So, how visually stable the website and web pages are important. Pop-ups and excessive movement on the screen, especially when visitors are reading, leads to a bad ranking.

The whole point of shifting contents is to promote visitor interaction. So, when they don’t, that works to your disadvantage.

2. Mobile Friendliness

You need to optimize your website for mobile devices. Failure to do so leads to loss of SEO reach and potential traffic to your website. In addition, optimize your web pages to make them fast since mobile phone connections are slower than desktops.

Make all the buttons visible and usable by users on small screens. A good user experience for mobile phone users is very important. Besides, 92.1% of internet users use their mobile phones to go online.

3. HTTPS 

HTTPS encrypts all the information shared between browsers, servers, and page visitors. Since the data is private, it shouldn’t be open for everyone. That’s where HTTPS comes in. It ensures that a user’s information stays private as it travels through the internet.

Here’s how HTTPS improves Google Page Experience from an SEO point of view, according to SEO Tuners.

• It builds trust
• HTTPS is usable as a ranking factor
• HTTPS sites load faster, thus improving SEO
• Websites that don’t use HTTPS lose visitors when they share personal data
• Users get warnings on sites that load on HTTP

Converting your website to HTTPS improves Google Page Experience. Moreover, it gets your web page better SEO. Finally, it assures users of the safety of your site and presents a trustworthy face for users to interact with.

4. Non-Intrusive Interstitials 

Interstitials are pop-ups that appear when you load a web page. Although most are only annoying, others are intrusive. Unfortunately, intrusive pop-ups prevent users from accessing the information or content they came to the page for.

As expected, that disappoints users. Therefore, Google punishes your site by pushing it to the bottom of rankings. Examples of intrusive pop-ups include the following:

• Interstitials that prevent users from viewing the main content
• Pop-ups that block website access until users close them
• Pop-ups that bury the content under them

On the positive side, some pop-ups are non-intrusive. Those include pop-ups made mandatory by law, such as:

• Banners that are easy to remove
• Pop-ups asking for age verification
• Interstitials for cookie usage notification
• Login notifications

On the positive side, some pop-ups are non-intrusive. Those include pop-ups made mandatory by law, such as:

Conclusion

SEO is an important factor in the success of a website. However, user experience also plays a critical role. Therefore, businesses must consider Google Page Experience during optimization. When a user’s interaction with your website is unpleasant, your page ranks poorly despite your content or SEO efforts.

This does not mean that Google only focuses on the user experience. Know that combining SEO strategies and Google Page Experience is the best way forward.