Enterprise SEO can be a tricky beast to tame. With so many moving parts and stakeholders involved, it’s easy to get lost in the shuffle and end up with campaigns that don’t deliver the ROI you need. But it doesn’t have to be this way. By focusing on tactics that have a proven track record of success, you can set your enterprise SEO campaigns up for success.
Employ an SEO Lead
Enterprises should employ an SEO lead to ensure their website is optimized for search engines. An SEO lead will help identify relevant keywords to the enterprise’s products or services and then incorporate those keywords into the website’s content. It can also lead to huge savings for you, especially when you find an affordable SEO agency with the resources and expertise to scale their services for your budget.
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Additionally, the SEO lead will monitor the enterprise’s website ranking on search engines and work to improve the enterprise’s visibility. By employing an SEO lead, enterprises can focus on their core business goals while ensuring their website is visible to potential customers.
Maintain a Mobile Friendly Website
With this increase in mobile traffic, it is more important than ever for enterprises to have a mobile-friendly website. A mobile-friendly website is easy to use and navigate on a smaller screen. It can be accomplished by having a responsive design that automatically adjusts to the device’s size.
There are a few other things to keep in mind when making your website mobile-friendly:
- Use larger font sizes so that readers don’t have to zoom in to see the text
- Optimize images so that they load quickly on slower mobile connections
- Avoid using Flash or other technologies that are not compatible with most mobile devices
Conduct Routine Content Audits
As a part of an SEO strategy, enterprises should conduct routine content audits to ensure that their website’s content is up-to-date, relevant, and engaging. By auditing their content regularly, enterprises can identify opportunities to improve their website’s overall performance in search engine result pages (SERPs).
There are several factors to consider when conducting a content audit, but some of the most important include the following:
- Keyword relevancy: Is your content keyword-rich and optimized for the keywords you want to rank for?
- Freshness: Is your content regularly updated with new, relevant information?
- Engagement: Is your content engaging and likely to keep visitors on your site?
- User experience: Is your content easy to navigate and user-friendly?
- Technical issues: Are there any technical issues with your site that could affect its performance in SERPs?
By regularly auditing your site’s content, you can ensure that it is performing at its best and identify areas for improvement. It will ultimately help you drive traffic to your site and generate more leads and sales for your business.
Target Long-Tail Keywords
Regarding SEO, enterprises should focus on tactics that generate the best ROI. One effective tactic is to target long-tail keywords.
Long-tail keywords are highly specific, and targeted phrases are less competitive than short-tail keywords. They usually consist of 3-5+ words and are more likely to convert than short-tail keywords.
To find long-tail keywords, enterprise SEOs can use tools like Google Keyword Planner and Ahrefs. Once you have a list of potential long-tail keywords, you can use them in your content to attract organic traffic from search engines.
Optimize Local Listings
One of the enterprise’s most effective SEO tactics is optimizing their local listings. It involves claiming and managing your business listing on platforms like Google My Business and Bing Places for Business. These platforms allow you to provide accurate and up-to-date information about your business, including your hours of operation, contact information, and location. Optimizing your local listings can help improve your visibility in local search results, making it easier for potential customers to find you.
How to Measure the ROI of Enterprise SEO Tactics
There are several ways to measure the ROI of enterprise SEO tactics. One approach is to track the organic traffic to your website over time. It can be done using Google Analytics or another web analytics tool. Another approach is to follow specific SEO metrics, such as the number of keywords ranking in the top 10 positions on Google over time.
To track organic traffic, you must set up goals in Google Analytics and create custom reports. Once you have this data, you can compare it to other marketing channels (such as paid search) to see which generates more traffic and leads for your business.
To track specific SEO metrics, you can use a tool like Moz Pro or Ahrefs. These tools allow you to track the progress of your keywords over time, so you can see which ones are increasing in rank and how much traffic they generate. You can then compare this data to your website traffic and leads to see which SEO tactics provide the best ROI for your enterprise business.
The truth about SEO is that there is no magic bullet. The solution – like any good marketing campaign – will take time, effort, and serious dedication from the enterprise to succeed. It means that we’ll need to invest in developers who can adapt to the ever-changing nature of search engines and cater to the specific requirements of each. And it does involve some common sense, like ensuring we build our website with a solid process in mind and choosing the right content mix.