There has been a lot of debate about what an internet advertising company is or what it should be or what services it should provide. So basically, a lot has been spoken (or written) about what ought to be done. But what about having aPFA checklist of the things that you should not do? Is it that simple, or are there areas or things that any SEO company in their right mind should avoid? Here is a list to crosscheck:
- Never ever offer free services and ask a prospective client to take a trial. While this may work sometimes, mostly your clients; who may have suffered previously, may smell a rat and take their business elsewhere. SEO is a taxing job; nobody offers their hard work for free.
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- Do not even think about saying that you “know” someone at Google or some other search engine who will help you get a top rank. The trick is too old to work; and besides, a company that relies on special relationships instead of the quality of its services doesn’t inspire much confidence.
- The worst business mistake that a company could make is the lack of transparency, or proclaiming to the client that you have some secret strategies that will help get magical results. It cannot be emphasized enough that in the world of hard work, there is no magic; and the moment you say secret, your client may think that you are employing some unethical practice.
While this list is not all pervasive and the situation differs from one customer to another; it does not harm to practice good methods.
If you have any questions regarding how an ethical SEO should function, mail us at firstname.lastname@example.org