Why Devote Effort To Online Branding Anyway?
At SeoTuners, we understand that companies spend millions of dollars per year developing their brand through various mediums, such as print materials. This may have a certain level of reach, but one vital component is missing. Companies pursuing more traditional mediums fail to accurately represent themselves online. Although the internet is the fastest growing tool for consumers to research businesses, goods and services, most companies invest limited resources for marketing their brand digitally.
Brand development online is a crucial piecing of the corporate identity and one that can no longer be overlooked. Ironically, many companies’ websites aren’t up to par with their corporate identity because they are unsure of how to brand online. At SeoTuners, we don’t just help our clients understand what needs to be done with their online branding, we help them understand why.
Online Brand Marketing Experts
The word “nexus” has become synonymous with bringing people together and at SeoTuners, we do just that. Our work not only produces higher ROI (Return on Investment) for our clients, but it finds unique ways to link their customer base to them. Branding online is no small part of that equation. Our staff’s varied backgrounds have given us the ability to approach brand development online from all angles, therefore creating comprehensive nexuses that facilitate brand awareness online. At SeoTuners, we take pride in making our clients a success.
The Pursuit of Digital Brand Development
It’s no secret that in this day and age online presence equals brand awareness. In fact, most marketing experts agree that since most consumers start their search online for products and services, how you represent yourself digitally is the 21st century equivalent of your first meeting with a customer. Your online brand is what people think of you when you’re not around. In fact, your online brand is as important as any of the traditional forms of branding, if not more so. Most customers today are technologically savvy enough to use search engines in their quest for conspicuous consumerism and typically rely on a company’s online presence as a litmus test of its credibility in the marketplace.
Living in this hyper-competitive age means that you have to ensure brand awareness online or risk falling into obscurity. In order to achieve success online, your brand needs to be highly recognizable, relevant and authentic; thereby setting itself apart from the competition. High visibility of your brand increases credibility and customers will be more willing to retain your services or buy your products.
The SeoTuners Method of Brand Development Online
Creating an online brand presence is about capturing the attention of the targeted audience. These days, consumers look to connect directly with business owners and hear their stories before they make a decision on whether or not to do business with them. With that in mind, we at SeoTuners have developed seven key insights as to how to effectively maximize your online brand presence.
1. Be Consistent With Branding
Ask yourself one question: “What is my business really about?” The answer to that question should ultimately be integrated into a consistent branding strategy across all online channels. This creates brand recognition and helps to reinforce the brand. It’s common for a business to use several channels to reach out to customers. For example, a business may use its website, several social networks, blogs, document sharing sites, and more.
2. Optimize Your Website
At SeoTuners, we understand that creating and maintaining a website is one of the most important branding tools for any business. Website optimization for maximum performance on search engines is one of the first things companies can do to drive traffic to a website and improve the visibility of their brand.
3. Social Media
Social media marketing is one of the most effective and cost effective ways to promote both small businesses and major corporations. Proper strategy on platforms, such as Facebook, can enhance the visibility of your brand in ways that most traditional mediums can’t. Social media marketing promotes visibility, brand loyalty, recognition, and can also grow your sales. In addition, social media marketing allows small businesses to compete against more established ones that used to have an extreme competitive advantage. The global reach that these platforms afford businesses cannot be ignored.
4. Produce and Distribute Great Quality Content
Creating and distributing quality content is the best way to gain visibility online. Not only will this help with ranking with the search engines, but it’s one of the most effective marketing strategies to promote your business and create brand recognition. Creating quality content has become essential to any successful marketing strategy today, hence the phrase “content is king.”
5. Press Release Marketing
Press release distribution is a very effective and inexpensive way to enhance brand visibility and recognition. If it’s picked up by Google News, your company will receive additional coverage for your brand and the coveted SEO juice.
6. Leverage Video Marketing
Businesses of all sizes can benefit from video marketing via YouTube, Vimeo, Metcafe or some other popular platform for this medium. Posting branded videos relevant to your niche is a very effective way to promote your business, drive traffic to your website, and get your brand noticed in front of a targeted audience.
7. Start a Blog
Having a blog can enhance brand visibility and improve your chances of success. In fact, blogging can greatly improve your search engine rankings, establish validity in your brand and increase reach. In addition, blogging helps to cultivate relationships with customers and other influences.
The central piece of prevailing wisdom on branding is this: when creating an online brand presence, don’t attempt to create your online brand like any other brand in the market. Be authentic. If you can be open and honest with yourself about your brand’s value, you will be able to authenticate this value when creating your online brand presence. We at SeoTuners can help you achieve all of this while scaling the campaign to fit your budget. Get in touch with us today, so we can help your popularity online reach new heights, increase sales and boost your bottom line.