In modern SEO strategies merely posting content isn’t enough, it’s necessary to engage the audience. Engagement acts as the base in driving more traffic and increases the potential for conversions. Here are several modern ways to increase the content engagement in your blog:
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Add Images Throughout the Blog
Think about your childhood storybooks from when you first learned to read. The authors and publishers knew that you needed visual content to stay engaged with their products – pictures, pop-up images, fuzzy objects, scratch and sniff pages and so much more. How many images do you embed within your average blog post?
Most people seem to focus on the featured image – making sure that the headlining image is solid. However, that image does little good if it is followed by 800-1,000+ words of typed content without an image in sight. Use a solid featured image, but also complement the article with embedded images throughout the content as well.
Add Engaging Videos to Your Content
Words on a page are effective, especially when they are beautifully selected and strategically structured into well-written sentences. However, this type of content can only go but so far when it comes to keeping your audience engaged.
Thanks to social media, you can keep your audience engaged with live footage and well-edited recordings embedded within your blog. One study shows that people spent triple the amount of time watching live videos on Facebook than pre-recorded footage, per Social Media Today. Perhaps you can find a way to integrate live videos within your blog content. You can also enhance these benefits further by investing in an organic SEO company that can show you how to boost exposure and appeal to your audience even more.
Do Not Be Too Wordy
As mentioned above, a well-written blog post can captivate the attention of your audience and is a great read. However, if you want to retain their engagement, you should remember the old saying that “less is more.” While it is very easy to write thousands of words within an emotionally-stirring blog post (especially if you are passionate about the topic being addressed) it is not recommended.
If you want to engage your audience with your content, then you need to tailor your blogs to meet their needs – a quick read with engaging content that they will want to share with others.