No matter how advanced digital technology becomes, we will always be tied to our physical locations. And as the pandemic has painfully taught us, Zoom meetups just aren’t the same as in-person experiences.
What is a landing page?
A landing page is simply a static, standalone page that users are directed to when they click a search engine results page, email, ad, or another type of marketing link. Some examples include your homepage, a page dedicated to a single service or product (as opposed to your entire list or catalog of offerings), or a promotional page dedicated to special offers.
Although some may have been on hiatus during the pandemic, brick-and-mortar business locations aren’t dead. Consumers still want – and need – to visit physical locations these days to get things done. That’s why your business needs to invest in local SEO – no matter if you’re a global company with chains worldwide or a smaller, niche brand. Continue reading
Google SERPs are like a mosh pit at a heavy metal music festival – not only is it crowded, it can also be brutal. It may seem impossible to work your way up the results pages, especially when you operate in a competitive or niche space, however, it is possible. We’re going to jump right in and teach you about the top 4 reasons your website may not be ranking high on SERPs and what you can do about it. Continue reading
It seems that every year SEO experts and journals dedicated to inbound marketing compile a list of general trends in Google intent algorithms and user expectations – the keyword here being “general”. Their findings may be based on mountains of data pulled from research and case studies – and it’s probably a good idea to implement some of these recommendations to boost your own website’s performance – but they don’t necessarily reflect the reality of businesses operating in niche spaces.
How to Submit a Sitemap to Google in 6 Steps
- Create a Google account if you don’t already have one
- Sign in to your Google Search Console account
- Select your website
- Select “Sitemaps”
- Delete any outdated or invalid sitemaps
- Add your updated sitemap and click SUBMIT
Yup, that’s it. Real easy. Continue reading
If you have worked with Google Analytics, chances are you’ve heard about Google BigQuery.BigQuery enables you to connect Google Analytics to other data sources. However, Linking GA4 is now easier compared to the older version of GA.GA4 brings data to the mass market and allows you to export data for free to BigQuery.
What Is Google Analytics 4?
Google Analytics 4 is a recent version of GA that utilizes firebase analytics on the backend. It’s the new default version of data collection and web traffic analysis software. You can link GA4 to BigQuery to analyze data.
What is BigQuery?
BigQuery is a cloud database that allows you to run substantial read-only data sets. It is designed to analyze data using Structured Query Language. It works well if the data doesn’t change often.
Why use BigQuery for your Google Analytics 4 property?
If you want to expand your reporting and analysis skills, the GA4 interface brings a ton of additional insights. You can contract an affordable SEO company to help with web servicing. Connecting Google Analytics 4 with BigQuery enables you to export data without billing charges.
Here are a few pros:
- No data sampling
- Corrects data
- Connects GA4 with third-party data sources
- Use native BigQuery connectors for advanced visualization
Now you are ready to setup GA4 property for BigQuery
How to link GoogleAnalytics 4 to BigQuery.
Here’s are the quick, easy steps to follow:
Step 1) Open your account and create a Big Query project
Click on the link and click on the drop-down option and create a project.
Step 2) Log in to your GA4 property.
After login, select the admin property on the bottom left of your screen. Next, scroll down to the property column and find product linking, then click Big Query linking.
Step 3) Connect your GA4 account to Big Query
Click the link option on the right corner of your screen and go to a link setup page. Click on choose a Big Query project. Select the project ID that you created and confirm. Enter data location for the cloud region and click Next.
Step 4) Configure your settings.
select your configuration for the linking of your GA4 account and BigQuery
Step 5) Access Ga4 data on Big Query
Go to your Big Query account and make sure you can access your projects. Then select API’s services on the left side and click on the dashboard. Next, on top of your screen, click enable APIS and S services.
On the search bar, type Big Query, select Big Query API and then click on the blue button labeled manage.
Next select credentials on the left side of your screen
Click on create credentials and use your account ID click create. And your account will be automatically generated.
Big Query is a robust cloud-based tool. It helps store large amounts of data. You can automatically import unsampled data when linking Google Analytics 4 to Big Query. It enables you to undertake deep analysis of new data without limits that the GA4 analysis can impose. By combining both Google tools, you can experience the benefits. Also, you can integrate Big Query with third-party tools for more efficiency.
Web performance is essential for any eCommerce website. CDN is one of many convenient solutions to improve performance. Whether you are new to WordPress or you’ve been doing it for ages, you probably know about CDN. This is a powerful tool for WordPress sites, and SEO professionals consider it a must. Here is a guide to why you should consider using CDN services for WordPress.
What is CDN?
Why are CDN’s beneficial for WordPress?
WordPress is a content management system and comes with a fair share of faults. For example, many WordPress themes are puffed and with a lot of security issues. However, CDN’s are not a permanent fix for load and speed, but you can use them to enhance your technology base. So if you want to improve and offer affordable SEO services, here are reasons why CDN is an excellent choice for you.
- Offers improved features for WordPress
WordPress is prone to faults, but with the proper adjustment, you can make it secure.
2.Improves site speed for WordPress
The reason why WordPress users use CDN is to improve the site speed. The capability to deliver content closer to your website visitors is vital if you want to improve your web scores. In addition, most can take advantage of a file compression technology by google known as Brotli.
- Reduces downtime.
A lot of content delivery networks give websites uptime in case your primary server is down. It works by serving the latest reserve of your WordPress site to visitors until your servers come back. So now you are ready to install CDN.
How to install a CDN for WordPress
Before optimizing, ensure your CDN is in place for WordPress. Here are simple steps to follow.
- Sign up for your CDN
- After signing for CDN, you get a new nameserver or a CNAME to add to your present registrar. Although most CDN’s work as internet phonebooks (domain name system-DNS) and require you to use their name server, some allow you to use a CNAME.
- When your DNS is propagated to your new CDN, you can start setting up your content delivery network.
- If your CDN has WordPress plugins, you should check the reviews and install them if it’s safe on your site. Now you’re ready to optimize your site.
How to optimize a CDN for WordPress
To enable your CDN to work for your WordPress site, these are the steps to make it speedy and safe
- Enable automatic WordPress optimization
- Enable Brotli
- Minify Html/CSS/JS
- Secure WordPress login page
- Block attacks instead of your login page
- Enable http2 or http3
- Enable image optimization
CDNs are a powerful tool for WordPress sites, and you should use them in your web tech stack. During the setup, test your site speed before and after. However, monitor performance in your CDN platform and your website functionality. With all this, you are set to have a wonderful experience on your site.
In October 2020, Google Analytics 4 (GA4) got its formal debut. Due to the 2021 privacy enhancements and the General Data Protection Regulation (GDPR), it has become difficult to track using cookies. Thankfully GA4 has helped fill this gap using machine learning. In addition, GA4 combines application interactions and websites initiated by the same to help you make better marketing decisions.
If you are using User Agent (UA), your website data can be viewed from the moment you start, but after fourteen months, GA4’s data expires, and the amount of information you store is cut by seventy-five percent.
Know your business and set goals
Before interacting with your audience, you should know:
- The content you should create.
- The topics to discuss.
- Your industry of specialization.
- What makes you unique?
It is important to create content that will position you as an expert. Data insights and GA4 drive accuracy; if you take time to study traffic patterns and look for trends of previous success, you can easily identify the topics that will lead to future success.
Identify your audience and positioning
The moment you know what makes you different, you can study your audience. Address them directly in the content you create, analyze the audience engagement, and ensure your approach keeps them engaged. You should also get to know what they like, dislike, and their interests.
Research and pick keywords
Using keyword research will help you find the keywords you are ranking for and those you should be striving to rank for. The first step is looking at the search console performance reports. This will help you identify the pages you are ranking with and the keywords you rank for.
Sneaking around our competitors is not a bad idea either because it will help you discover the keywords you want to rank for. Keyword tools such as Moz and Ahrefs can be quite useful. When you have your keywords in place, develop a keyword cluster for the winning edge you need in competitive verticals.
Create authority through content
It is irrefutable that content brings authority, but clarity comes first. You should define the formats of your content, for example, blogs, videos, or eBooks, and make a decision on how comprehensively you want to cover each one. Creating great content correlates directly to authority and recognition in your industry of expertise.
Be consistent at content creation and publishing.
A study done by Hubspot on 7000 businesses discovered that companies that have over 1000 web pages receive 9.5 times more traffic than those with less than 50 pages. In order to build results that you can always go back to and study, you must be consistent at publishing great content.
Keeping the strategy with post-publishing promotion and calendar
To keep your strategy in place, you must have a budget and an agreement with the other parties involved. Affordable SEO service uses a calendar to develop topics regularly that bring in leads. However, if you do not have a proper promotion strategy in place, this will all be useless. GA4 and other BI tools help you gain insight through monitoring and tracking of content performance.
Connect GA4 and other tools to a BI tool and data warehouse
Content results are usually visible after 12 to 18 months. Data warehouses help to analyze extensive historical data, integrate data, ensure data stability and provide subject-oriented analysis.
There is no one specific tool that will give you all the insight and data you need; you have to add Google Analytics with other marketing tools, your own database, socials, and CRM.
Video content is an excellent way to capture the increasingly shorter attention spans of a distracted and busy audience.