Picking the right SEO company can be daunting, since making a wrong choice can be disastrous. With the market flooded with SEO companies, settling for one can be overwhelming since you want something reliable and dependable. However, with these six tips, you can choose the best organic SEO company for your business.
- Think beyond SEO
There is nothing wrong with focusing on SEO when you start, but, as a business owner, sales and revenue are your priority. Because of this, choose an SEO company that not only focuses on driving traffic to your website but also converting the traffic to subscribers and sales. Also, the company should have a conversion optimization process that improves your site continually to maximize sales and leads from the traffic you get. For instance, ask how the company tests headlines, button copy, colors, placement, and land pages to gain insight on how they work.
- Verify past results and case studies
A good track record can help you decide whether a particular SEO agency is right for you. It proves that their strategies work. Ask for samples of sites the company has worked on and see how they are performing. If possible, reach out to some of its clients and get insight into their experience with the agency. Client testimonials are a great indicator of good results.
But, working with other clients is not enough. Go a step further and check how long ago they worked with the client. An agency that performs will have a stream of clients in their portfolio and should provide testimonials and case studies from clients they have worked with for a while and new clients as well. If they give a case study from seven years ago and have nothing from the past year, take it as a red flag. Also, a company that has been in business for a while will know the ins and outs of SEO, which places them in a better position to handle your online marketing needs.
- Regular Reporting
Before hiring, make sure you understand where you fit in the whole process. You want a company that keeps you informed and up to date about how everything is progressing. It is also a sign of transparency and openness. They should provide you with clear directions and a highlight of what’s great, what needs improving, and what needs to be dropped and why. Check against the KPIs you set with the company and see if they have achieved at least 90% of what they promised. Remember, though, building sales and increasing traffic is a marathon, not a sprint, so don’t go in expecting results within a week. Also, learn the industry jargon to make it easier to understand reports when they are presented to you.
Your business deserves a reputable, experienced, and dependable SEO agency to help expand your web presence. Hopefully, with these tips, you can choose the best organic SEO company for your needs.