Local search is vitally important, not only to your website page ranking but to your business in general. Consider this statistic from Google: Forty-six percent of all searches have “local intent.”
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So, what exactly is local search?
Think about it as owning a pizza restaurant. You might be able to rank for a search query such as, “How to make the best pizza sauce.”
However, residents in your area are more likely searching for phrases like, “best pizza restaurants near me.” This lets the search engine know your intent, so the ensuing local search engine results page (SERP) results will include local pizza restaurants.
That’s why local SEO is so important, as it’s a reliable and proven way to promote your business, product or services to local customers when they look for them.
And a local agency will know how to get the most out of your specific local search needs.
Optimize your Google My Business (GMB) Listing
Google feels comfortable sharing information and content that it can support and authenticate. GMB is the tool that does that. If Google can authenticate and verify your business, the search engine rewards you with an envied sidebar space in your local search.
When customers use Google Maps or search to find your business, they will have access to the correct information about your business address, phone number, website, hours of operations, and other critical information. Local agencies will optimize your GMB listing to enable Google to give you the desired public identity and presence.
This is when you’re targeting a small, very specific region – and it’s a bit tricky, especially for very small areas that might not have much (or any) volume data. Work with your SEO provider to find out how they can provide you with volume data for those small communities because even if you’re only getting a dozen searches per month for that term, those are 12 potential customers.
Ensure your website is Mobile-friendly
Mobile search and local search go hand in hand. That’s because research shows most mobile searches aren’t necessarily done from home. And since most cell phone users share their location, search engines are prioritized to those mobile searches. From business locators to mobile coupons, you and your SEO provider should anticipate the requirements of mobile users, then ensure those needs are met on big-screens and small.
Optimize your website
From URLs, headers, tags, images, meta descriptions to content, SEO agencies are experts in this field – and local agencies can give you area-specific insight.
Making use of local SEO services in Ventura is a vital part of any SEO strategy. Opening a new business in Oxnard? Local SEO ensures you’re more likely to be seen by potential customers in southern California.