The pandemic has forced the general populace to retreat into and stay at home for the indefinite future. While some cities in some parts of the world are slowly recovering and opening their businesses, others are still under lockdown or quarantine.
It’s safe to say that the emergence of COVID-19 and the way it’s swept into communities has made online eCommerce sites ask: is SEO still relevant? Here’s why search engine optimization still matters.
COVID-19 is Trending
The coronavirus trending means you can use that to get your content onto the SERPs. Using the right keywords in your pieces can help you rank higher. You can take advantage of this to get your business some site traffic. This is not you reducing the significance of what’s happening. But it’s you trying to make the most out of it.
Evergreen Content Works
Keep publishing evergreen content that’s relevant to your site. Trending topics will help you get a few more customers, but they won’t stay that long. Push your evergreen content forward. Your SEO team can work on that for you.
Increase Qualified Traffic
Digital marketing isn’t just about boosting traffic to your sites. You need qualified traffic to your pages to survive. That’s where affordable SEO services come in. You can hire pros to help you get qualified traffic. If they’re paying a visit to your site at a time like this, then you know that they’re interested in your products or services.
Long-Term Gains from SEO
The best SEO campaigns take time to show results. That’s because the campaigns require consistent and steady output. When the campaigns finally take off, though, you can count on long-term gains. That’s why it’s essential to keep working on your SEO campaigns, especially at this time. That way, the consistent output can help you rank higher on the SERPs later on.
Search is Going to Be Important
The pandemic has made people stay at home, where they spend an inordinate amount of time online. With that many people on the internet, it’s safe to assume that search is only going to be more popular. By working on your SEO campaigns, you can attract more traffic to your site. That’s going to help boost your site traffic, conversions, and sales.
People Support SMBs
Many people want to reach out and offer their support to small and medium-sized businesses in their communities. With SEO, your business can be more visible, and that can get you help and support from your community. It’s not going to be easy for many small businesses to stay afloat during or after the pandemic. With SEO, you can make it easier for people to find you online and hear your story. That can generate funds or donations to you or your staff.
It’s now more essential than ever to save on costs. There’s no telling how long this will run or how it will affect industries and businesses on a much larger scale. SEO makes it possible for you to improve your marketing reach while saving on costs. That matters.