Category Archives: Advertising

How Drug Rehab SEO Benefits Your Treatment Center’s Marketing Efforts

The National Survey on Drug Use and Health states there are about 19.7 million adults in the U.S. who struggle with substance abuse disorder.

The fact that drug addiction and abuse is costing American society more than $740 billion annually in lost workplace productivity and healthcare bills.

Add to that rime-related expenses, and the numbers become even more alarming.

There’s a need to ensure that people with the addiction get the treatment they need.

That’s where your facility needs to partner with experts in treatment center marketing and treatment center SEO.

Treatment center SEO 

Treatment for Select Few

 If you already have a drug rehabilitation center, then you’ll want to make sure your facility is always at full capacity. However, while the numbers of substance abuse and addiction in the country are high, only a quarter of that seek out or even receive proper treatment.

Plenty of factors contribute to that. People are afraid of the stigma attached to addiction and would rather suffer on their own than seek out treatment.

Some are afraid of the unknown. Unsure of the treatment, they refuse to check into rehab.

Some cite cost as a problem. Out of all these, your campaigns should target those who want treatment but are afraid because they don’t know enough to make the right decision.

That’s your market.

Content is Key

The key to proper SEO today for drug treatment centers or any industry is making the content as user-friendly and informative as possible.

The old days of stuffing a bunch of keywords awkwardly throughout an article won’t fly in Google’s eyes any longer.

In fact, the more content that’s irrelevant or just uselessly informative designed just to fill space will penalize a website in the engines.

Instead, the website truly has to be designed and written with the target audience and end user in mind.

That’s why it’s important when working with a treatment center SEO company to meet with them several times and establish exactly what your facility’s needs and goals are.

What are the key and core service you provide?

What insurance do you take?

How large is your staff?

Addressing these and other important questions that prospective customers would ask are important to be clearly addressed near the top of your home page. Then Google knows right away how to best categorize your facility and what keywords you should be ranking for.

We ensure that every word and page on your site stresses your core values and services.

Affordable Internet Marketing Solves the Problem

Knowing the challenges that face the addiction recovery market will help you come up with better strategies. Once you’ve identified your audience, start looking for professional help with your drug rehab marketing strategies partnering with a company that will work within your specific budget and has the experience to make you rank higher in Google search.

Each strategy will focus on building and providing the necessary knowledge that people with addiction need to decide about pursuing treatment.

Choosing the Right Team

 Smart, focused, and insightful marketing doesn’t happen by accident, though. It’s a product of skill and experience. That’s why it’s important to find the right marketing firm to create your campaigns.

Do your homework.

What kind of qualifications does the firm have? How long has the company been in the business? What kind of affordable SEO marketing service does it offer?

Look for Specialization

Not every affordable internet marketing company have meaningful experience in marketing drug rehab facilities. If you want stellar results, pick a firm that has already handled drug rehab marketing in the past. Ask them questions about that project.

What marketing campaigns or strategies did they use, and will they use the same techniques again? Were the results successful?

Ask About the Process

 What strategies will they implement for your facility?

Addiction recovery centers operate under the idea of trust and credibility. Given how serious addiction is, it’s only right that people take the time to get more information about the facility.

  • They read reviews.
  • They check websites.
  • They ask for credentials.
  • They want to know that the facility is trustworthy.

Your marketing strategy needs to integrate that into the campaigns.

A good marketing firm understands that.

A bad one does not.

Look out for that difference when you ask the company about their plans for your facility. If the company is more concerned about getting customers to your door by marketing low-cost services over building trust, look elsewhere.

Off Page Drug Rehab SEO Strategies

Equally important as the keyword strategies that are being used on your web pages are working with other websites who agree to link back yours.

The more “back links” that a site the more Google sees that site as having authority in a given subject.

One important strategy in the treatment center world is finding bloggers and former patients who are in recovery themselves. If their blogs are relevant in sharing their treatment experiences and maybe even discuss what to look for in a drug rehab center, then that’s a perfect fit to ahve them link to you.

In many cases, you’ll have to enter into a link exchange relationship where you include a link to their blog in one of your blogs and vice versa. But, it’s a reciprocal relationship that will pay dividends in traffic over time.

One back link warning note: Beware of digital marketing companies that promise a ton of back links only to find out later that most of these links were spammy in nature and had little – if anything – to do with your business.

We partner only with sites that are specific to the industry of drug rehab and treatment centers.

Partner With a Company That Specializes in Drug Rehab SEO

The reality is that addiction is one miserable experience we shouldn’t have to experience at all. Drug abuse essentially is one difficult battle to fight as patients seem to gradually self-destruct falling in deeper and deeper into a bottomless pit way off sanity and normalcy.

For individuals who are battling drug addiction, sometimes guts and resolve may not do it for you alone. Most times effective results can only be sought at officially designated drug rehabilitation centers.

Now with the proliferating cases of drug abuse on a national level as we have in our modern society, drug rehab centers are creeping up rampantly everywhere.

Now as a drug rehab center, you must admit the competition is higher than ever. How can you get patients, what means can you deploy to let more people know about your services and the potency as well?

Simply what medium of marketing should you invest in?

Today, the whole world is evolving digitally. The internet is thriving wonderfully. More than just answering necessary information, the internet is now a bubbling hub of commerce as a lot of transactions and lead acquisition is executed online.

Therefore as a modern drug rehab center, you should rightly have an internet marketing structure in place for your drug rehab services. Most efficiently you are going to need drug rehab SEO (search engine optimization).

Whether you like it or not, search engines remain the primary driver of traffic to websites today. Google, for example, directs hundreds of millions of visitors to several websites every day.

Therefore you need effective drug rehab SEO to get to the top pages of Google and other search engines. You need powerful, effective and affordable SEO services for your drug rehab center to ascend to the top of Google so that you can accrue considerable traffic.

You would be surprised to know the number of searches or queries that people ask on top search engines (like Google, Bing, etc.) about drug rehab centers and the associated services.

It will be a pitiful loss if your website (as a drug rehab center) is not showing up in those web searches. You can vividly imagine the number of worthy leads (and potential users of your services) you are losing to your competitors every time.

And you know in a fiercely competitive environment businesses find themselves today, they cannot afford to be generous with their hard-earned clients.

Therefore it is conspicuous and beyond argument that in the vein of the digital trend nowadays, you shouldn’t think drug rehab centers are too old-school to be deploying SEO and internet marketing.

More than this, it is not just about jumping online with a website and doing hurried and shallow SEO marketing. No, it is about generating results admirably – if not it is not worth it, is it?

That is why you need the right hands and experienced personnel handling your drug rehab SEO. At SEOtuners, we are proud of a large number of websites we have lifted to the top pages of search engines with effective SEO marketing deploying the most sophisticated, the latest and effective SEO strategies.

Allow SEOTuners to handle your SEO for your drug rehab center today and get superior results.

Drug rehab SEO and drug rehab marketing works, especially with us.

 

What are Google Local Business Cards and How to Optimize Them?

This entry was posted in Advertising, Local, Marketing, SEO on by .

Discover one of the simplest and most affordable SEO services available now:  Google local optimization with Local Business Cards

In 2019, about 50% of the 67,000 search queries made on Google Search are local searches.

Today, Google offers a fleet of help and often free tools under their Google My Business suite of strategies.

So, first, make sure your business is represented with its own Google My Business page.

Once that’s established, let’s look at other features Google offers you, a s a local entity to stand out.

How can your business tap into this user base, attract, and convert them into raving, paying customers to grow your business? And what does Google local optimization, local business cards, or Google My Business have to do with anything?

Let’s do a little experiment.

Open a new tab in your browser. Type “green tea in Houston” in the search box. What do you see in the Search Engine Results Page (SERPs)?

Anything like this?

Google My Business in action on top of search results

Notice the first result is a spice store. If you are looking for coffee and baked goods, you’d choose the second or third ones, right?

So, let’s pick Palm & Boy Coffee and Acai. Click on the name once.

This comes up:

Inside Google My Businessthe top Google local business card

Now, in the middle column, can you spot the following by scrolling down?

Google My Business reviews

And then this:

The last of the local business cards in a GMB listing

If you search for a business online, like 60% of consumers did in 2018, you may see this too:

Google knowledge panel directly in search results

The above series of screen shots demonstrate the cluster of features that make up Local Business Cards. Google calls all of it Google Posts and is yet another form of affordable SEO.

What is a Local Business Card?

A Google Business Card is a search result feature that displays a host of critical information about a local business.

The information typically displays on the right-hand side of search results. It is essentially what a search engine user needs to know about your business such as:

  • Your location on Google Maps, and directions
  • Official business website link
  • Type of business
  • Star rating
  • Contacts and address
  • Open hours
  • Relevant images

Even more critical, a local business card will help persuade (or deter) a potential customer through Google Reviews, busiest hours, and the competition’s appeal (as highlighted under “People also search for” section).

Instead of clamoring for overwhelming and expensive SEO techniques right out the gate, you can start by claiming your GMB listing. Then learn how to optimize your Google My Business Account.

How to optimize your local business cards?

Here’s how to improve and take advantage of Google Local Business Cards in the simplest, most actionable way so you can start immediately.

  1. Claim your GMB listing

Getting on GMB will almost instantly have your business feature in Local Finder, Local Pack, and Google Maps. You can link the listing to your business website.

You will also show you are a real business, in a specific location, and are open for business to boost your local and affordable SEO service.

  1. Fill all the information in

From your business name to type of business to upcoming events/promotions, to open hours, give searchers the information they need to get to you

  1. Use your niche keywords in your 300-word description.

Google only shows the first 100 characters on first glance so make those count.

Amplify what you offer without copy-pasting your menu (if you are an eatery). For example, highlight attributes such as free WI-FI, a vegan diet, and home delivery.

Don’t overuse keywords, too.

  1. Activate most relevant CTA

You’ll have several calls-to-action prompts to choose from such as read more, get, and buy. Use one that suits precisely what you want searchers to do after seeing the listing.

  1. Enable and solicit Google reviews.

And regularly respond to reviews whether positive or negative to show potential customers you care. Remember

Remember over 85% of people trust online reviews more than the would the word of a friend or a personal recommendation.

  1. Activate Click-to-Message

The feature allows consumers to easily text your business so you can connect more and convert them to buyers.

  1. Verify your GMB Listing

Log in to your GMB account. Select the business to verify. Choose verification method. Follow the prompts.

  1. Add striking images

Use sharp, 750 by 750 images or 30-seconds video on your listing to give a visual highlight of exactly what you offer. Show out your exterior, interior, team, the team at work. Ensure they accentuate the mood you want customers to know you for.

  1. Use Posts

Regularly post upcoming events such as promotions, karaoke, team building, and competitions to keep your listing fresh and buzzy. Each post lasts up to just 10 days.

With just these nine local business card optimization tips, you can start seeing increased exposure online whether you are big or small business with a limited SEO marketing budget. Try it and see. Will you?

 

A Guide to Link Your Google Analytics 4 Property to Big Query

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

If you have worked with Google Analytics, chances are you’ve heard about Google BigQuery. BigQuery enables you to connect Google Analytics to other data sources. However, Linking GA4 is now easier compared to the older version of GA. GA4 brings data to the mass market and allows you to export data for free to BigQuery.

What Is Google Analytics 4?

Google Analytics 4 is a recent version of GA that utilizes firebase analytics on the backend. It’s the new default version of data collection and web traffic analysis software. You can link GA4 to BigQuery to analyze data.

What is BigQuery?

BigQuery is a cloud database that allows you to run substantial read-only data sets. It is designed to analyze data using Structured Query Language. It works well if the data doesn’t change often.

Why use BigQuery for your Google Analytics 4 property?

If you want to expand your reporting and analysis skills, the GA4 interface brings a ton of additional insights. You can contact an affordable SEO company to help with web servicing. Connecting Google Analytics 4 with BigQuery enables you to export data without billing charges.

Here are a few pros:

  • No data sampling
  • Corrects data
  • Connects GA4 with third-party data sources
  • Use native BigQuery connectors for advanced visualization

Now you are ready to setup GA4 property for BigQuery

How to link GoogleAnalytics 4 to BigQuery.

Here’s are the quick, easy steps to follow:

Step 1) Open your account and create a Big Query project

Click on the link and click on the drop-down option and create a project.

Step 2) Log in to your GA4 property.

After login, select the admin property on the bottom left of your screen. Next, scroll down to the property column and find product linking, then click Big Query linking.

Step 3) Connect your GA4 account to Big Query

Click the link option on the right corner of your screen and go to a link setup page. Click on choose a Big Query project. Select the project ID that you created and confirm. Enter data location for the cloud region and click Next.

Step 4) Configure your settings.

select your configuration for the linking of your GA4 account and BigQuery

Step 5) Access Ga4 data on Big Query

Go to your Big Query account and make sure you can access your projects. Then select API’s services on the left side and click on the dashboard. Next, on top of your screen, click enable APIS and S services.

On the search bar, type Big Query, select Big Query API and then click on the blue button labeled manage.

Next select credentials on the left side of your screen

Click on create credentials and use your account ID click create. And your account will be automatically generated.

Big Query is a robust cloud-based tool. It helps store large amounts of data. You can automatically import unsampled data when linking Google Analytics 4 to Big Query. It enables you to undertake deep analysis of new data without limits that the GA4 analysis can impose. By combining both Google tools, you can experience the benefits. Also, you can integrate Big Query with third-party tools for more efficiency.

A Complete Guide To Using CDN Services For WordPress

This entry was posted in Advertising, Content, Web Design Posts on by .

Web performance is essential for any eCommerce website. CDN is one of many convenient solutions to improve performance. Whether you are new to WordPress or you’ve been doing it for ages, you probably know about CDN. This is a powerful tool for WordPress sites, and SEO professionals consider it a must. Here is a guide to why you should consider using CDN services for WordPress.

What is CDN?

CDN refers to a content delivery network. They Are servers, also known as pops which are worldwide. CDN’s role is to host and deliver copies of your WordPress site. The content includes images, JavaScript documents, videos, and other data. These features make them very beneficial for your WordPress site.

Why are CDN’s beneficial for WordPress?

WordPress is a content management system and comes with a fair share of faults. For example, many WordPress themes are puffed and with a lot of security issues. However, CDN’s are not a permanent fix for load and speed, but you can use them to enhance your technology base. So if you want to improve and offer affordable SEO services, here are reasons why CDN is an excellent choice for you.

  1. Offers improved features for WordPress 

WordPress is prone to faults, but with the proper adjustment, you can make it secure.

2.Improves site speed for WordPress

The reason why WordPress users use CDN is to improve the site speed. The capability to deliver content closer to your website visitors is vital if you want to improve your web scores. In addition, most can take advantage of a file compression technology by google known as Brotli.

  1. Reduces downtime.

A lot of content delivery networks give websites uptime in case your primary server is down. It works by serving the latest reserve of your WordPress site to visitors until your servers come back. So now you are ready to install CDN.

 How to install a CDN for WordPress

Before optimizing, ensure your CDN is in place for WordPress. Here are simple steps to follow.

  1. Sign up for your CDN
  2. After signing for CDN, you get a new nameserver or a CNAME to add to your present registrar. Although most CDN’s work as internet phonebooks (domain name system-DNS) and require you to use their name server, some allow you to use a CNAME.
  3. When your DNS is propagated to your new CDN, you can start setting up your content delivery network.
  4. If your CDN has WordPress plugins, you should check the reviews and install them if it’s safe on your site. Now you’re ready to optimize your site.

How to optimize a CDN for WordPress

To enable your CDN to work for your WordPress site, these are the steps to make it speedy and safe

  •  Enable automatic WordPress optimization
  •  Enable Brotli
  •  Minify Html/CSS/JS
  • Secure WordPress login page
  • Block attacks instead of your login page
  •  Enable http2 or http3
  • Enable image optimization

CDNs are a powerful tool for WordPress sites, and you should use them in your web tech stack. During the setup, test your site speed before and after. However, monitor performance in your CDN platform and your website functionality. With all this, you are set to have a wonderful experience on your site.

How to Come up with a Champion Content Strategy by Merging GA4 with a Business Intelligence (BI) Tool

This entry was posted in Advertising, Content, Marketing, SEO on by .

In October 2020, Google Analytics 4 (GA4) got its formal debut. Due to the 2021 privacy enhancements and the General Data Protection Regulation (GDPR), it has become difficult to track using cookies. Thankfully GA4 has helped fill this gap using machine learning. In addition, GA4 combines application interactions and websites initiated by the same to help you make better marketing decisions.

If you are using User Agent (UA), your website data can be viewed from the moment you start, but after fourteen months, GA4’s data expires, and the amount of information you store is cut by seventy-five percent.

Know your business and set goals

Before interacting with your audience, you should know:

  • The content you should create.
  • The topics to discuss.
  • Your industry of specialization.
  • What makes you unique?

It is important to create content that will position you as an expert. Data insights and GA4 drive accuracy; if you take time to study traffic patterns and look for trends of previous success, you can easily identify the topics that will lead to future success.

Identify your audience and positioning

The moment you know what makes you different, you can study your audience. Address them directly in the content you create, analyze the audience engagement, and ensure your approach keeps them engaged. You should also get to know what they like, dislike, and their interests.

Research and pick keywords 

Using keyword research will help you find the keywords you are ranking for and those you should be striving to rank for. The first step is looking at the search console performance reports. This will help you identify the pages you are ranking with and the keywords you rank for.

Sneaking around our competitors is not a bad idea either because it will help you discover the keywords you want to rank for. Keyword tools such as Moz and Ahrefs can be quite useful. When you have your keywords in place, develop a keyword cluster for the winning edge you need in competitive verticals.

Create authority through content 

It is irrefutable that content brings authority, but clarity comes first. You should define the formats of your content, for example, blogs, videos, or eBooks, and make a decision on how comprehensively you want to cover each one. Creating great content correlates directly to authority and recognition in your industry of expertise.

Be consistent at content creation and publishing. 

A study done by Hubspot on 7000 businesses discovered that companies that have over 1000 web pages receive 9.5 times more traffic than those with less than 50 pages. In order to build results that you can always go back to and study, you must be consistent at publishing great content.

Keeping the strategy with post-publishing promotion and calendar 

To keep your strategy in place, you must have a budget and an agreement with the other parties involved. Affordable SEO service uses a calendar to develop topics regularly that bring in leads. However, if you do not have a proper promotion strategy in place, this will all be useless. GA4 and other BI tools help you gain insight through monitoring and tracking of content performance.

Connect GA4 and other tools to a BI tool and data warehouse

Content results are usually visible after 12 to 18 months. Data warehouses help to analyze extensive historical data, integrate data, ensure data stability and provide subject-oriented analysis.

There is no one specific tool that will give you all the insight and data you need; you have to add Google Analytics with other marketing tools, your own database, socials, and CRM.

Google Advanced Search Operators for Competitive Content Research

This entry was posted in Advertising, Content, Local, Marketing, SEO on by .

The elation of completing a competitive keyword research plan often paves the way to the fear of losing a lot of opportunities. You need to have more than a list of keywords and knowledge of what your competitors are doing by sourcing affordable website SEO services. What will put you in an advantageous position is to know the content that is ranking high and how you are doing on that ladder.

Google search operators are special commands that refine your search capabilities. They boost productivity and help marketers optimize their campaigns. In addition, they give you a glimpse into your competitors’ sites so you can come up with greater ideas. By using Google search operators, you can be able to:

Find a competitors’ content

As a marketer, one thing you will always aspire to is to get featured on high-traffic sites. Google search operators can help you discover sites in your industry that accept guest posts.

Saving you time that you would have wasted searching for the site yourself, and this will help you easily locate a site that your competitors are using to rank highly. The exact formula you can use to search for your competitors’ sites is typing in the search bar the “name of the competitor’ is” – my competitors website.com and Google will show you where your competitor’s author bio is listed apart from their own websites.

For example, “Sharon Stone is” – superauthor.com. Google will then proceed to list for you all the sites that Sharon has been mentioned in apart from her own website.

Get better writers by using site

Writers have become a critical component of content making. It has therefore become crucial to find good writers who will help you market your content properly. Search operators can help you find them. If you want to write an article, it is easy to find a writer by doing a simple site search on the publication topic of your interest and choosing one of the many writers who will be listed.

Find your content gaps

To be able to keep up with your competitors or even get better than them, you might need to know what you are missing in terms of content. Let’s say, Wordgenious.com is your competitor, and you are aware that they write a lot of content on books, but you are also keen to know what else they write about without having to go through their whole site.

By typing in your Google search bar site:Wordgenious.com-intitle:books, you will see all the other topics apart from books that Wordgenious.com writes about. Through this information, you will be able to write content that seems to give your competitors a higher ranking.

These few tips are shared to help you make smart decisions about your content. Search operators are useful in helping locate information quickly. By looking through your competitors’ sites, you can tweak and come up with better content that will give you an advantage and let you stand out from your competitors. Better content means more traffic to your website.

How to Find and Fix Duplicate Transactions in Google Analytics

This entry was posted in Advertising, ecommerce, SEO on by .

Google Analytics is the most widely used tool on the web. It reports, tracks, and analyses traffic such as bounce rate and pages per session. Moreover, it provides essential analytics tools for search engine optimization. However, many users undergo the problem of finding and fixing duplicate transactions while using this tool. Here are the steps to help you out.

Before diving into the matter, what are duplicate transactions?

These are over-counted transactions over a specific period and create a mess in your Google Analytics data.

 

How can you detect a Duplicate Transaction in Google Analytics?

Google Analytics provides affordable SEO services to improve your strategies, but at the same time, more than one transaction can be recorded. If you’ve ever received a GA audit with a record of similar transactions but don’t have an idea of how it came to be, follow these steps to locate one:

 

Step 1: Create a New Report with a List of Transactions and Transaction ID.

To create a new report with a transaction list, go to Google analytics, press customization, and then create a custom report. After that, add transactions as metric and transaction ID as dimension.

 

Step 2: Filter Report for Transactions.

After obtaining a new report, save the filtered report by pressing the transactions tab then click the advanced option.

 

Step 3: View the Total Percentage of Similar Transactions within the Timeframe

Here you’ll view a list of all transactions as well as the total transaction hits sent to Google Analytics.

 

Now that you have obtained an accurate analytics report of the total percentage of identical transactions in your GA account, you might be wondering how to fix and block them from happening again. Check out the following steps to prevent a recurrence of this issue:

 

How to Fix Matching Transactions in Google Analytics

These similar transactions can be fixed or prevented by either of the following ways:

Google Tab Manager.

Using a Google tab manager will enable you to block duplicate transactions by using the correct codes. Therefore, you will need to set up a tag to write out a cookie any time a user visits the page. If the user tries a new attempt, it will automatically load a new page.

Server-Side Changes

Another effective way to prevent similar transactions is through the server-side. This is the best and most reliable method to fix similar transactions. Here you are required to send the code only once on a specific page. For better results, use a database record to add a timestamp.

 

Many people face the challenge of getting more than one transaction in Google analytics. These problems affect your data in several ways such as dropping your data accuracy. Furthermore, they arise when a transaction is sent to GA each time the thank you page is opened. However, there are easy steps to locate and fix the issue. If you’ve just encountered unusual activities that resemble corresponding transactions, follow the steps outlined above to help you detect and fix them.

Ten Tactics to Efficiently Manipulate Google Analytics Data

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Did you know it is possible to permanently or temporarily manipulate Google Analytics data? If you do not have the correct expertise or know-how, affordable SEO packages can help to boost the traffic to your site.

A lot of people and organizations do not have the knowledge needed to modify Google Analytics data. But learning how to do this can be very powerful to procure stellar business insights. There are two proven methods to manipulate data; temporary and permanent methods.

 

Permanent Google Analytics manipulation

Being able to permanently manipulate the data collected and shown on Google Analytics can be extremely powerful, but it also comes with several risks.

 

Here are some tips to permanently manipulate Google Analytics data:

 

Data import

Data import allows you to join your offline business systems data and the online data collected by Google Analytics. It is instrumental because it helps you organize, analyze, and act on this data set in ways that are more aligned to your unique and specific business needs.

 

There is a variety of data that you can upload to Google Analytics:

 

  1. Hit data
  2. Extended data – this can be user, content, product, geographical, or custom data.
  3. Summary data

 

Google Analytics filter

This strategy is ideal if you want to manipulate data in a report view. You can productively use Google Analytics filters to:

 

  1. Help collect data on your primary target.
  2. Remove third-party and employee IP addresses from your information.
  3. Excluded once all technical query parameters
  4. Setting up a separate test view in Google Analytics is critical if experimenting with filters to avoid completely ruining your Google Analytics.

 

Google Tag Manager

Implementing the Google Tag Manager (GTM) is a more practical approach to manipulating and tracking data collected through all the available options in GTM.

 

Temporary Google Analytics manipulation

You can temporarily modify your Google Analytics data in several ways. It is usually advantageous because you get better insights when you receive different views of your data.

 

Here are some tips to temporarily manipulate Google Analytics:

 

Report filters

Report filters fall into two categories: standard and advanced.

A standard report filter allows you to filter the first dimension of your report, which can be limiting at times. On the upside, it is straightforward to work with.

 

On the other hand, an advanced report filter allows you to add multiple selections for the reports you are looking at. In addition, it allows you to further drill down on the Google Analytics data that you would like to review.

 

Segments

Segments are probably the most excellent features you can find on Google Analytics. They allow you to manipulate ad-hoc and retroactive data in very effective ways. Since Google Analytics allows you to compare data for different audiences, applying a segment is a very strategic check that every marketer and analyst should know.

 

Hopefully, the tips above have given you better insight into how you can manipulate your Google Analytics data. However, it would help if you exercise caution when permanently modifying your Google Analytics data or, to be on the safe side, use affordable SEO packages from a reputable company to avoid completely messing up your data.

Google Updates Cumulative Layout Shift Scoring

This entry was posted in Advertising, Content, Local, SEO on by .

Many people who visit web pages have experienced unexpected movements where the button shifts itself on a webpage. This is a common problem called cumulative layout shift. For instance, you might be reading a blog post then an ad pops out. This will block you from reading the whole text. For that reason, Google updated cumulative layout shift scoring. Whether you have experience or not, here is everything you need to know about cumulative layout shift scoring.

What is Cumulative Layout Shift?

It is a part of Google core web vitals brought about by a group of layout shift scoring. It causes a shift of web page elements when a page is loading. These elements range from videos to images.

Reasons Why Cumulative Layout Shift Scoring Happens

Being a sudden movement of webpages content layout, there are many reasons why these problems occur. It is mainly caused by elements available on the pages. Such elements include:

Actions that are structured to function when there is an internet connection

The internet contains a lot of actions that are structured to function differently. Some images and adverts may appear when there is an internet connection causing a shift.

  • Wrong use of fonts.

Custom web fonts come in fall back to flash of unstyled text. These safe fonts are suitable for any browser. Both of them cause CLS and might affect elements on your page.

  • Poor Images.

In the process of loading a webpage or watching online photos, poor images might occur. This might contribute to cumulative layout scoring.

  • Advertisement or embeds that lack dimensions.

During page loading, the browser provides space for the ads and embeds. However, this will happen when the adverts have dimensions. Moreover, dynamic ads are easy to install when space is not allocated; other elements will start to move.

How to Fix Cumulative Layout Shift

CLS plays a vital role in identifying unexpected shifting on a page. Additionally, it also measures the number of unwanted movements. A good CLS score is essential because it increases user experience. Moreover, it provides affordable website SEO services, thus determining a good score for the company and user.

What is a Good CLS Score?

With all that in mind, you have understood the need to have an accumulative layout shift and why you need to have a good score. So what is an excellent cumulative score? A cumulative score is the total amount of changes that happen on a page while browsing.

How to Fix Cumulative Layout Shift.

To shift CLS, you need to change elements. All you need is to select helpful web pages. After that, you will notice a positive or negative shifting because of one of the elements. Lastly, it improves on speed to improve experience and performance.

Cumulative layout shift is the sudden movement of web page content layout. It is mainly caused when unstable elements move from their starting points as another element is added by force. CLS help in improving the score for both users and the company. While waiting for the Google updates in June 2021, to increase for the Google updates in June 2021, to increase ranking, consider the facts provided above.

What is Inbound Marketing? A Beginners Guide

This entry was posted in Advertising, Marketing on by .

About 70% of buyers are savvy to various marketing techniques. While some are still relying on traditional methods such as direct advertising, inbound marketing is continuing to blow off the market. It puts your message in front of your targeted market. If you want to learn about inbound marketing, then this is the right place. Check out facts about inbound marketing. Read on to find out!

What exactly is Inbound Marketing?

It is a methodology that aims to engage, delight, and attract customers by providing them with helpful content to develop their experiences. It also connects with what they are searching for and helps solve already existing problems.

Now that you understand what inbound marketing entails, I guess you are ready to get started. But how does it work? Keep on reading to find out.

How Inbound Marketing Works

As mentioned earlier, inbound marketing aims to pull customers with relevant and valuable information. It is designed to generate customers and attract visitors by employing the following steps.

Attract

To bring in the right customers to your website, you need to create helpful content. For instance, people use the search engine to get adequate information before buying anything from the internet. Therefore, attracting customers requires the use of the correct SEO tool and website optimization.

Convert

Once you attract visitors, convert them into leads by either asking for contacts for a valuable thing.

Engage and Close

The last step is helping them with burning issues and close by converting leads into customers by using emails to build trust.

Delight

Now that you have a complete package of loyal customers, you need to appreciate and help them find success in their product. You can do this by providing affordable SEO services, promoting them to brand ambassadors, and identify new needs.

With all that in mind, this leads to the strategies to attract, convert and retain customers.

Attract Website Traffic

Inbound marketing is not a free marketing strategy. Being one of the best ways to market your website, it helps in generating traffic. However, a lack of visitors to your website will lead to little or no sales. Therefore, it is essential to have a social and content strategy together with the knowledge about your buyer’s persona will help increase traffic to your website.

Understand Buyers Persona

Buyers are people who are loyal and value your products and services. But, do you understand your buyer’s persona? If not, then you can create a buyer’s persona to sell out.

Develop a Solid Content Marketing Strategy

A content marketing strategy will help you provide what they want to boost your inbound marketing layout.

Promote Yourself

The most advisable way to market yourself is through social media. Some of the reliable platforms include Facebook and Instagram.

Grow Your List

After gaining customers, it’s essential to convert them into leads by capturing their information in an email list.

Other Strategies include:

  • Optimizing the landing page
  • Strong lead magnet and Call to Action
  • Nurturing your email list
  • Retaining customers

Wrapping up, inbound marketing has become the most used marketing strategy. It employs practical tactics to assist in the development of traffic to your website. Consider the facts provided above for your success if you want to shift from traditional to inbound marketing.