No man is an island. Given what’s happening to many parts of the world now, it’s important that your business addresses COVID-19 concerns in the best possible way. Here are a few tips on how to pull off responsible and smart marketing in the time of a worldwide pandemic.
Acknowledge the Problem
Sweeping the problem under the rug isn’t going to work. If you’re only going to go with a Business as Usual approach, that’s you dismissing the problem. That’s not the appropriate response, especially given how the pandemic affects the lives of your staff, yours, and many of your customers. A BAU approach might seem like a good idea, but it could lose you, customers.
Change Your Campaigns
At this point, you probably have plenty of campaigns and plans in the pipeline. You’ll want to go over each of those campaigns and revamp or revise them to align them with the marketing message you want to send out to your customers at the time of a pandemic. Make sure you’re sensitive to anything that might offend a particular group. Emotions will already be running high. The last thing you want is to trigger conflict or tension.
Fix Your Content
You’ll need to go over the text and check for words or references that mention crowds. Replace those with visuals that don’t mention crowds or anything that suggests a close interaction with others. Also, remove any sections that contain any sections of people or crowds touching. This will help your brand send the right message about the crisis right now. By adjusting your content, you contribute to efforts in creating greater awareness among the populace.
Don’t Try to Take Advantage
Mentioning the situation in your marketing campaigns can be done in a tasteful manner. You’ll need to be careful about employing the right tone. It’s good to touch on the crisis and to talk about how it affects your business, how you’re trying to keep things afloat. Informing people of these things will help you garner the right sympathy and will come across as genuine and sincere. But you’ll want to toe the line. Make sure you aren’t being an alarmist or that you aren’t spreading terror, though.
It’s best if you hire digital marketing experts. With skilled pros to help you, you can count on getting the best possible result or at the very least, the kind of help that your firm needs so it can address COVID-19 concerns that might discourage some of your staff or customers. Pros also know the best practices in the industry. By making the right hiring decision, you’ll want to
Know Your Budget
Value matters. Find affordable SEO services to provide for your search engine optimization needs. With the guidance of a qualified and experienced digital marketing staff, you can look forward to services that are well within your budget. You’ll also want to charge reasonable rates at this time. Think of giving out discounts on your fees, though, too, though.