Monthly Archives: September 2017

How to Get Developers to Implement SEO Recommendations

This entry was posted in Advertising, SEO on by .

Even though companies around the world spend huge sums on SEO services annually, one of the biggest hurdles in the success of these services is getting clients to execute the recommendations provided by experts. Without application of these recommendations, the work put into creating them is worthless, so it makes sense to increase the frequency of that application.

How can businesses do this? Knowing a bit more about developers as people and how they do their job offers insight, and provides some tips on approaching implementation with a fresh and productive outlook.

Understand the Difficulty of Implementation Tasks

Michael King explains a scale he refers to as the Anderson-Alderson, in which developers are ranked according to how willing they are to work with their team and to implement changes that might inconvenience them or add extra work to their day. Knowing where your developers fall on this scale gives you a good idea of how ready they will likely be to execute the recommendations of your web design company.

Don’t Be Afraid of Task Runners

Individual coding and web development tasks can be exhausting for developers, especially when many changes must be made. Give your clients the option to employ task runner programs to automate the process, and increase the likelihood that they’ll actually get the work done.

Offer a Single Solution

Giving your client single, concise web development solutions can be difficult when you understand several methods to the same end. However, with the need to make a decision removed from the equation, developers are more likely to implement the suggested solution, making one choice far more effective than several.

Develop a Relationship to Appeal  Self-Interests

As with anything, offering a personal approach to your clients will give you an advantage in your field. Developers want to be shown how your web design company’s recommendations will work for their needs, and there’s no better way to do this than to prove that you understand those needs and how you can meet them as a professional.

How to Generate Ideas When Competitive Analysis Shows You Nothing

This entry was posted in Content, Marketing, SEO on by .

Link building is one of the most important ways to create a high-ranking website within your field or subject. The need for the visibility that comes with good search engine rankings is the reason so many companies invest in link building services, but how can these services be of any benefit to those who work within a field with little competition or where competitive analysis yields few results? The following suggestions are some that can be used for building a better website without relying on competitive analysis.

Read the Website

Although this seems obvious to some, there are many business owners who do not review their own site’s content properly. This can cause your online presence to suffer, so always be certain to proof and polish your own site before comparing it to others.

Read Competitor’s Sites

If you have competitors – even if they aren’t local, aren’t comparable in size to your company, etc. – be sure to browse their sites for relevant information. One example might be answers to questions that your site does not currently offer. This would be considered an advantage your competition has over your site, so using their content as a guide to assist web develop companies in improving your own can help you close these gaps.

Seek Out Common Questions

Questions your competitors might be answering that you aren’t – or questions your potential consumers might be asking – are important to take note of and collect in a single location for answering or reference. Some suggestions might include:

  • What types of companies use this good or service?
  • What kind of consumer can best use this product?
  • Are there any alternatives to this product?

Tailor Your Content to Those Questions

The answers to your common questions should comprise your site’s FAQ page. This gives visitors a place to find the information they need, and gives search engines something to take hold of.

Link building services can be of great use in creating and improving your business’s website, but just as important is knowing your own content. With a little reflection and research, you can create the ideal site for your company, big or small, with or without the need for competitive analysis.

6 Tips for Using Location Information to Boost Conversion

This entry was posted in Advertising, ecommerce, SEO on by .

Despite this being an age of digital marketing and online shopping, the bulk of purchases are still made locally for the average consumer. To capitalize on this fact, retailers of all kinds are utilizing Google local optimization tactics to improve their online presence for local consumers and bring in more business. Creating conversion is about more than simply attracting potential clients and customers, though. Read on to find a few ways today’s SEO specialists are optimizing local business websites for the modern marketplace.

  1. Make location information simple and easy to find. Your location information should include all relevant information for finding your storefront, as well as contact information. It should also be easy to read and well organized.
  2. Describe location in ways that various audiences will understand. For locals, describing a business by neighborhood location, closeness to other areas and more will create a listing they can better understand and utilize.
  3. Highlight the proximity of your location to other landmarks or businesses. For those from out of town or who might be less familiar with neighborhoods within a city, using landmark descriptions is a great way to indicate location. Describing your location as “half a mile from the exit” or something similar can help those without extensive local knowledge find you while passing through the area.
  4. Don’t keep location information static. While your storefront may be in one fixed location, its proximity to relevant or interesting locations may change throughout the year. How? Consider a restaurant in a city that hosts multiple events during the calendar year. Changing the language of your location’s description to highlight the proximity to the hosts of those events will make your location appealing during that time.
  5. Utilize local landing pages for businesses with multiple locations or storefronts. If your business has multiple locations, be sure to include links to a dedicated landing page for each on your company’s primary site. This will allow Google local optimization to pull necessary information from your site to offer the nearest or optimal location to those searching.

Use interactive maps, when possible. Allowing consumers to find their way to your location with street views and other modern features will increase the likelihood that they’ll make it there, as well as appeal to younger users who are less likely to search for traditional directions.