Monthly Archives: October 2022

Google Helpful Content Update: What You Should Know

This entry was posted in SEO on by .

Google, the biggest search engine, is tasked with presenting helpful content that adds value to the searcher. However, most content creators only focus on SEO, forgetting to deliver helpful content to the people.

On August 18, 2022, Google announced a new algorithm called the Helpful Content Update that would change how websites rank on SERPs. This might sound like a crackdown on content creators and top-paying advertisers who manipulate SEO to release content that is unsatisfactory to the user.

Most searchers get frustrated seeing results that do not address their needs, and Google is working to improve search results through the Helpful Content Update. This update, dubbed the Google Helpful Content Update, will increasingly look for content written for people instead of those written solely for SEO. Here is what you should know about this new update.

What is the Google Helpful Content Update?

The Google Helpful Content Update is an algorithm designed to display satisfactory content instead of content created to gain SEO rankings. This site-wide algorithm can determine the quantity of unhelpful content on a website and flag it. Once flagged, the website’s visibility on the SERPs will be minimized, meaning it will be adversely affected, as opposed to websites with more helpful content.

Since the algorithm is based on machine learning, it runs automatically to help Google evaluate website content quality. Also, affected sites will take months to recover, and the only way to regain search engine visibility is by removing unhelpful content. All websites should follow the best ranking practices and publish people-first content.

Who is the Update For?

Google launched this update for search users and content publishers, focusing on creating high-quality content that can appear in the SERPs. Businesses that want to be seen by people searching for them may also use the algorithm’s best practices to remain visible in the SERPs. Unfortunately, with so many things to manage, understanding and implementing the update effectively on your own will be challenging. To avoid being penalized and to retain your site rankings, consider outsourcing SEO services.

How Does Google’s Helpful Content Update Work?

Google’s Helpful Content Update is built into Google’s existing machine learning algorithm, so it works automatically. It enables Google to recognize valuable content based on reliability, usefulness, search engine capability, and search engine ability.

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Search engines will not rank content published for the sake of SEO rankings, or that is not helpful. By displaying better content to the users and removing unhelpful content, valuable sites will rank higher. The Google update will scan websites to determine whether they are new or existing. If it is unhelpful content, the classification will be taken down.

What does this mean for your Website?

Creating People-First Content

Google Helpful Content Update only provides searchers with content that addresses their needs. Content that does not meet readers’ expectations will not be displayed on the SERPs. Content written for the people will rank higher similar to those with higher SEO rankings.

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Therefore, how will you create content that is appealing to readers instead of search engines? This is achievable by creating helpful content with the new SEO best practices to improve the value of the search results. Google provides a list of questions that you will answer to rate your content as people-first.

Search Engine Optimization Comes Second

While the Google Helpful Content Update is not hostile toward SEO best practices, content written purposely for SEO ranking will be considered unhelpful. Content creators and publishers are still encouraged to follow Google’s SEO Guidelines and produce content that satisfies readers. Google has provided questions that can help you understand whether your content considers SEO secondary. The questions by Google will let you know if your content is SEO first.

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Removing Unsatisfactory and Unhelpful Content

Google suggests removing unhelpful content as a way of improving the overall performance of a website. This is one of the practices that creators should not take lightly, and there are many factors to consider when evaluating whether to remove content from a website or not. SEO services can help you with analytic tools for assessing individual page performance against overall site performance. Check for target keywords, traffic, conversions, duration per session, and bounce rate to rate its performance.

Is There a Way to Recover?

If the algorithm determines your site is primarily built for search engines, traffic will significantly reduce over the coming months. Google also adds that affected sites can work towards the removal of the classifiers and possible recovery of rankings. However, if Google notices too much SEO content on the website, the sitewall signal may affect other content on your website. Therefore, it is critical to contract SEO services to identify site problems and repair them to rank again.

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Google Helpful Content Update is both good and bad news for content creators, and it is shaking the internet. This new update warns searchers about websites that post bulk unhelpful content that adds no value. Google’s machine learning algorithm works automatically to classify helpful and unhelpful content on people-first content sites. While the website may not be receiving any traffic, it may have some helpful content that Google will display on the first pages. Even when a website’s unhelpful content is flagged, it will still show useful content.

What’s Technical SEO? 8 Technical Aspects Everyone Should Know

This entry was posted in SEO on by .

All of the work that goes into building an SEO strategy, like keyword research and link building, only focuses on organic traffic. However, you still need to give Google access to your site to check how the technical stuff plays out.

SEO revolves around keyword research, meta titles, descriptions, and link building for content publishers. These SEO elements are precious on web pages and can drive organic traffic to sites. However, focusing on improving these elements may sometimes leave technical areas of the site failing. When the technical part is overlooked, most sites are not mobile optimized, have broken links, or lack designs. While these do not determine traffic, they provide Google with a path into your website to index pages. Here are eight technical SEO aspects that can help your site thrive and be on the top of search engines.

What is Technical SEO?

Technical SEO consists of improving technical aspects of a website behind the scenes to boost page rankings on search engines. Elements such as site architecture, loading speeds, and mobile optimization contribute largely to technical SEO. Improving technical SEO starts with an audit of your website and includes identifying areas that are failing and restructuring them.

Technical SEO Aspects for Publishers

Faster Loading Time

Internet users expect web pages to load faster, and they might leave a site if it is loading slowly. Every extra second a page takes to load results in reduced traffic. When these users move to other websites, there will be no conversions. Google understands the inconvenience of slow web pages and only prefers the ones that load faster. Therefore, page experience has become one of the most significant ranking factors for Google. You can use SEO services to test your site speed and identify areas that need improvement.

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Crawl Enabled

Search engines employ robots to crawl through websites and follow any available links to check content on your website. With a proper internal linking framework, you can help the robots to learn about critical content. Making minor adjustments on your site can help guide the robots by blocking crawling to specific sites if there is content you do not want to be indexed.

  • txt file

The robots.txt file gives robots directions to your site, and since it is a powerful tool, it should be handled carefully. In most cases, publishers block CSS and JS files on their sites, preventing proper measuring of your website.

  • Meta robots tag

The Meta robots tag lets you inform search engine robots that they can crawl a page but keep it out of the SERPs. It is also possible to instruct them to follow a page without following any links on the page.

No Dead Links

404-error pages will easily turn visitors away from your website, and that ruins your user experience. Furthermore, search engines also do not like landing pages that do not exist. They can also discover more dead links than visitors considering they follow every link they come across, even hidden ones. There are tools that assist in the retrieval of dead links on websites. Further prevention of dead links involves the redirection of page URLs that you move or delete.

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Duplicate Content

Having the same content appear on multiple pages on your website can confuse search engines. Plagiarism can be penalized which can lead to lower rankings for all of the pages. Unfortunately, duplicate content may be hard to notice due to technical reasons. While it may not be significant to a site visitor, the search engine will pick it up. There are various ways to identify duplicate content on your website and select the page that should rank as original content.

Website Security

Technical SEO involves website security, and considering a safe website guarantees users of privacy. Implementing HTTPS is a great way to secure your website to minimize the interception of data being sent between the site and the browser. You will need an SSL certificate for HTTPS implementation, and Google has an HTTPS ranking signal that only ranks safe websites higher.

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Structured Data

For a search engine to understand your content, website, or business, you need structured data. It allows you to tell search engines the kind of products or contents you post on your site. It also allows you to provide details about your products. Schema.org provides a fixed format for delivering this information for search engines to understand it better. Your content can then be placed in a bigger picture. Implementing structured data helps search engines understand your content and makes it eligible for rich results.

XML Sitemap on Website

An XML sitemap lists all the pages on your website, and you can use it as a guideline for search engines on your site. It ensures that search engines capture all the important content on your website. The XML sitemap is labeled as pages, posts, and tags and can display data modifications and the number of images on all pages. A website that has an internal linking structure connecting perfectly does not need an XML sitemap. Websites that lack an appealing structure can benefit from SEO services building an XML sitemap.

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Hreflang

If your site has different languages to target various locations, you need to help your search engines understand the languages and countries you want to reach. When you assist search engines, people can view the appropriate website for their location in the search results. Hreflang tags can help you define the country and language you intend each page to target. It also prevents content duplication issues by distinguishing the regions.

Conclusion

All the information contained above covers only the basics since each aspect can be further explained in a single post. Remember, your technical SEO aspects do not need to be perfect; they just need to be streamlined to minimize issues on your website. Everything else will fall in into place, but you still have to check your website regularly for the performance of the technical elements.

11 Ways to Improve E-commerce Category Pages for SEO

This entry was posted in SEO on by .

Ecommerce websites use category pages for conversions and to boost rankings. Like all other eCommerce site pages, it is crucial to spend time optimizing these pages to deliver the best conversion rate.

Category pages are often designed to house different types of products rather than serve as a landing page when it comes to SEO. These category pages usually end up being too broad to compete in search results on their own, and eCommerce stores rarely take advantage of category pages as an avenue for increasing traffic. The good news is that with a little bit of effort you can turn your category pages from just a place to post products into pages your visitors (and search engines) will appreciate. How is this done? We’ll tell you!

Creating SEO Copy

Despite eCommerce category pages not typically featuring extensive text-based content, they do still need SEO copy on them. You should be spreading SEO basics throughout the website since all content has the potential to be helpful for SEO, including on category level pages. You can add SEO copy above or below your product listings provided it is naturally written without keyword stuffing. SEO copy can be expandable or collapsible as well to enable users to navigate pages without inconveniences.

Implementing Faceted Navigation

Ecommerce websites feature multiple product categories that can confuse buyers. Integrating sort and filter features on the website can help users locate what they are looking for easily. However, faceted navigation is not entirely SEO-friendly because it creates multiple URL combinations with duplicate content. To be safe, try not to add indexing to some versions of the faceted navigation to avoid confusing the search engine.

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Image Optimization

Displaying product images is essential for improving eCommerce SEO for category pages. The photos require alt text for optimization since it helps the visually impaired understand your page. In addition, it allows search engines to understand what a page is about. While adding images, ensure they are optimized for web and do not affect the site’s speed. Finding a balance between having a fast-loading site with useful pictures is integral.

Using Pagination

Categories are a fundamental way to link products, but eCommerce stores must learn how to do it right. Pagination can help users find items on multiple pages as opposed to scrolling through a long list on a single page and getting lost halfway through. Larger stores can prioritize their popular products in this way as well. When linking popular product pages higher in the category hierarchy, users will have a better chance of finding what they are looking for instead of scrolling through a massive list that includes products they may not be interested in.

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Using Product Snippets for a Description

The likelihood of a customer clicking a product listing from a category page is higher when they understand what they are clicking on. For this reason, it is vital to include a snippet giving a short description of the products to entice the user.

Using Schema Markup


Schema markup is a great tool for category pages since they improve eCommerce SEO. This markup contains HTML tags with additional information about page content. Common schema types include product markup, review snippets, and branding. You can manually add schema markup if you have experience doing so, or you can rely on SEO services to help.

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Optimizing Long-Tail Keywords

A long-tail keyword combines two or more words that match what the customer is looking for in a more specific manner than a single keyword. Although these keywords typically have lower search volumes, they are highly relevant for your business and have the potential to generate more relevant traffic. It takes a lot of time and money to rank for the top keywords everyone wants and pace out the competition, so long tail keywords are often good for specific products or category pages as a way to get more website traffic in a shorter time frame.

Making the Website User-Friendly

The user experience (UX) is critical for eCommerce websites since great designs make a site visually appealing. The visuals must also complement the site’s operations without ads or other visual elements interfering with how users view content. Your pages must be easy to navigate intuitively so that they can quickly and easily spot what they are looking for. This ensures they can engage with your site pages, providing a fantastic experience. Google will rank your site lower if it determines your site is offering an unsatisfactory experience.

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Building Simple URL Structures

An eCommerce website with a simple URL structure enhances the user experience. In addition, it improves eCommerce SEO efforts since it gives search engines more relevant data. A simple URL structure also simplifies sharing products on other sites, including social media. Try keeping your URLs short, easy to read, and to the point. For better optimization, add keywords to the URLs to alert search engines on the content your page holds.

Adding H1 and Title Tags

You can optimize your category pages like other posts and pages on your site. This includes optimizing the page’s H1 tag and content. Each category page can have one H1 tag atop the page, which can feature the page’s title. Even if you make the H1 separate from the category page title, it should contain the keyword you are targeting. After the H1 tag, you can add lines of content to allow users and search engine crawlers to learn more about what the page is about.

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Adding Helpful Content

Helpful content can help a buyer make an informed purchasing decision. Providing supplementary content to the product description that answers questions about the products that the user might have is a great way to do this. Frequently asked questions (FAQs) are the most common form this type of content appears in and is a format that Google loves as well. These answers should be short, precise, and honestly answer a question a visitor may have.

Category pages act as powerhouses for eCommerce websites and monitoring them closely to improve SEO optimization for them is important. Attracting traffic directly to them is a great way to get your products in front of the eyes of visitors and should not be underestimated as an SEO strategy. By implementing the strategies above, you can identify category page opportunities and capitalize on organic traffic to your site.