When creating content for your company’s website, several things will influence your decisions regarding what to include. One of the most crucial features of your site are links, directing visitors to other sites for additional information. Making sure that links are in working order and contain accurate, appropriate information is extremely important. A custom link building service may be a valuable resource for your company in creating the kind of content your customers want to see.
Why are Links Important?
Link quality is the number one influencer for both search engine rankings and the level of trust consumers put in your content. Sourcing your linked content from reputable sites is one way of increasing and ensuring link quality. Some examples of high-quality site types include:
These types of sites are typically non-profit and contain reliable information. SEO professionals agree that seeing these sites referenced on yours will build faith in your brand.
Building Solid Links
This is not to say that .com and .net sites cannot be of use to you in creating great links. The trick to link building is finding authoritative sources, and building up from there. Some tips for increasing the quality of your links are as follows:
- Broken/malfunctioning link repair. (This includes updating outdated links.) Consider contacting the webmaster of the site linked to in the broken link to ask them to update or fix their link, so you can continue using it, if it benefits you to do so.
- The Skyscraper technique, which involves finding links similar to the content that you’d like to create, and ensuring that yours is better and more up-to-date.
- Finding sources for natural guest blogging content.
- Use services like SEMrush to create great links that compete well in the day’s marketplace.
- Contact others who mention your brand or company on their site and ask them to turn this mention into a backlink.
- Include links on all of your products, if applicable. This is especially important if you are producing digital media of any kind.
Lastly, create great content. This may seem obvious, but it really is the ultimate deciding factor on whether you will see traffic online or not. By making content that your competitors don’t have – with the help of a custom link building service, if necessary – you’ll give visitors real reason to come to your site, and reason to return again and again!
In today’s heavily-digital marketplace, online traffic is a must for any business hoping to secure steady profit. This need is what drives search engine optimization – or SEO – and creates the demand for websites that push the boundaries of what’s possible with creating that traffic. However, it’s the pushing of those limits that can land some sites in trouble, and lead to the need for a Google or other search engine penalty recovery service.
What Exactly is a Google Penalty?
One of the most common problems faced by websites who are trying to make the most of their online traffic flow is the Google penalty. Google has guidelines for proper usage of their index, and any site that violates these will be penalized by being removed from the Google rankings. This penalty can come as either a manual or algorithmic penalty, and can be extremely damaging to your company’s business either way. You can use Fetch as Google to determine whether your site is in violation of the engine’s guidelines either before or after a penalty is received. If it is, the best course of action may be to seek prompt assistance from an SEO professional with penalty recovery experience.
Getting Out of Hot Water
One of the primary reasons for receiving a penalty from Google or another major search engine is your site’s usage of links. Bad backlinks create major issues, because they are often neglected in terms of updates. If one or more of your linked sites is in violation of Google’s guidelines, your site will be, also. Fixing or deleting these links is a good first step in recovering your rankings.
Some other steps to consider include:
- Find bad backlinks and monitor the rest consistently with Ahrefs and Monitor Backlinks.
- Run your site through CopyScape to avoid plagiarism issues.
- Choose a scanner like Screaming Frog Web Crawler to search your site for any other issues that might trigger a penalty.
If none of these steps fix the problem you’re facing, it’s probably in your best interest to consult a penalty recovery service. By seeking professional help, you’ll be able to rest assured that the problem will be addressed promptly and correctly, giving you more time to focus on your business and bounding back from your penalty. Bad things happen to the best of businesses, but a penalty doesn’t have to spell the end of online traffic for yours!
It doesn’t take a business major to understand the importance of digital marketing in today’s corporate world. This is especially true for small businesses, who depend on their local clientele to provide the backbone of sales. Ensuring that those customers can find the information they need using ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Exposing your company is critical, and the internet is the way to get those details into their hands.
The modern business owner is best served by Google local optimization through a consistent and complete My Business listing. Let’s look at some expert tips on how to optimize your listing for maximum marketing potential!
Understand the Importance of Listing Online
Having an online presence in the modern day isn’t simply advisable, it’s a necessity. A website where your customers can find your basic information – sometimes referred to as ‘NAP’ – is good, but the larger your online footprint is, the better it will serve as a marketing technique. Consider engaging customers on social media, hosting specials online, or posting blog updates about events coming to your store or location. This way, your patrons will have incentive to check back regularly, making your site an ongoing advertisement for your business.
Own Your Listing
Many business owners allow others to create listings for their company, including customers and local residents who don’t have the information needed to complete these listings. Taking ownership of your listing means taking pride in your online presence, and ensuring that all sites that host links to yours have complete, accurate and up-to-date information that customers can use to find your company.
Maximize to Optimize
Any expert in the field of SEO can tell you that more is more when it comes to Google local optimization. Your customers need to experience as much of your business before stepping into your establishment as they can to develop trust in your brand, so adding things like photos, positive reviews, specials and more to your listings will increase that confidence in your company tenfold!