Monthly Archives: March 2020

11 Considerations When Hiring a Link Building Service

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11 Considerations When Hiring a Link Building Service

Look for the best link building services in Ventura to improve your site. Factor in the following considerations to help you make the right hiring decision. Knowing the traits you should look for in a link building firm will help you winnow down your options much quicker.

Linking Diversity

When you hire a link building service provider, pick a company that uses a range of linking strategies. A firm that only uses one approach puts all its eggs in one basket. Given that Google still rolls out changes to its algorithm, it’s essential that companies have a range of strategies they use so when one or two fail, the firm still has other strategies to fall back on.

Industry Foresight 

Pick a link builder that complies with the best link building practices currently in use and those that might be implemented in the future. Someone with extensive experience can evaluate the patterns easily and know what practices will be in demand.

Responsible Linking

Web linking ethics is another quality to look for in a linking partner. Choose a firm that will set up a linking campaign that will improve your link building efforts along with your company’s reputation in the long run.

Responsive Communication

Consider a firm that sends prompt responses to your email, text, or calls. If you can get in touch with the firm easily, that makes it convenient to work together.

Network and Connections

Pick a link building service that’s already been in the business for years. The company should have an excellent network of resources to get the job done and done right.

Reputation and Track Record

Work with a link building company that’s earned an excellent reputation for delivering results. Take a look at the company’s track record to get a better sense of how the firm did its business in the past and how it intends to continue in the future.

References

Ask the firm for references. A company that’s been around for years and that’s proud of what it has accomplished for its clients won’t have any problem providing you with that list.

Links on their Site

A credible link builder should have links on their own pages. Do those links work? Do they add value to the content? That’s one of the many details you wouldn’t want to miss.

Cost and Payment

How much will it cost you? What kind of payment methods does the firm accept? Is the rate acceptable?

Value for Money

Don’t pick the firm with the cheapest option around. That rarely gives you the level and quality of service you want. Instead, do your homework and find a firm that offers you the best possible value for your money.

Trust and Intuition

Find a firm that you can trust. If your first impression of the firm or representative isn’t good, give it a chance, but don’t dismiss your misgivings. If that nagging unease persists, though, it might be a good idea to terminate the partnership and look elsewhere for help.

How to Optimize Your Google My Business Listing?

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How to Optimize Your Google My Business Listing

Google offers GMB or Google My Business as a free tool, one that entrepreneurs can use to control and manage how and what information their customers see online. GMB helps business owners manage their location on Google maps, provides a knowledge graph and makes it easy for users to post reviews. If you run a local business, learn how to make the most out of your GMB with Google local optimization assistance. Here are ideas you’ll want to check out.

Set Up Your Listing

If you have yet to set up a Google My Business Listing, now is the best time to do so. If you don’t know how and don’t have the time to learn as you have your hands full running the day-to-day operations of the business, hire pros. Look for an SEO agency that offers GMB listing assistance.

Consider the Category

When you hire a credible SEO firm, you can trust the judgment of the company’s representative to pick the right category for your business. It must be specific and relevant enough to help Google determine which searches your listing will belong in. If none of the categories available describes what your business is about, pick a more general category. You can’t create your own. Your SEO expert should know that, too.

Use High Res Photos

Provide your clients with a glimpse into your products, processes, or services by using high-resolution materials. When your SEO expert requests for images, make sure you send hi-res photos. Blurry images don’t do anything to draw in potential customers. Talk to your SEO agency consultant to learn more about the kind of images you should use when you promote your online business.

Ensure Accuracy and Correctness

If you’re too busy running a business, you might forget about changes to your contact information, email or phone number. Keep in mind that all those details need to be updated regularly on all your marketing materials and pages. That includes your website and GMB listing. Having an SEO expert to help manage or take care of your GMB listing, though, means you can leave that task to someone else.

Also, if there are any mistakes in your contact information, that could be one of the reasons why you have such poor site traffic. Ensure online visibility by ensuring that your information everywhere matches. Hire an SEO expert to update your information so you won’t lose potential leads or customers.

Avoid Penalties

Getting penalized by Google isn’t the end of the world. But you could prevent them in the first place when you have someone to ensure that your business listing complies with the latest changes Google continuously rolls out. That’s why hiring an SEO agency helps. They stay on top of these things, so your search engine optimization expert knows what to do and what techniques to use to prevent penalties and ensure that your listings are optimized to the fullest. If you want to stay on the right side of Google, seek out professional help. Hire an SEO agency, so you can focus on your business.

Top 7 Reasons Why Hiring A Local SEO Firm Is A Good Strategy

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Alcohol & Drug Rehab Marketing and SEO Strategies

Almost everyone uses Google as their search engine. It is, therefore, necessary to familiarize yourself with the Google requirements to rank higher in the search results. The go-to marketing strategy for most alcohol and drug treatment centers is through mainstream media. These marketing strategies can be costly. Many rehab centers today, however, are beginning to see the importance of social media marketing and SEO to reach potential customers. The right combination of both can take your business to the next level. Below are some strategies that might help.

  1. Strong online presence with quality SEO content

A strong online presence can be a website or a social media business page. For a treatment center, however, a website is highly recommended. Your goal should be to rank at least among the top three search results on Google. Keep in mind that your business will appear among the top three if you offer a solution to a specific problem. When it comes to website design and content, the priority is the customer. Your website should be easy to use, and the content has to be superior to your competitors. Focus on user experience and giving information.

  1. Focus on Local

Partner with the right SEO firm to help you with information on the most used keywords locally. Most drug rehab SEO content out there has the word ‘drug rehab’ repeated numerously throughout the article. Having an expert help you with keyword research, you will be in a better position to compete with other local businesses and generate leads for your business. Having your business appear on Google maps will also increase your traffic immensely in a short period. Local leads come a long way in generating organic traffic.

  1. Share your content on social media

Most companies today are present on social media. You might have a website but also consider having a twitter account and a business page on Facebook. Sure, the content on your website is excellent, but imagine how many people you will reach if you actively promote it on social media. If your content adds value to your audience, then you will have more traffic. A strong social media campaign can take your business to the next level.

  1. Do your research

Marketing without research is pointless. Before you write or produce content, you have to do your research. Know your target customer and do your best to get them to respond to your call to action. If you choose to work with an SEO expert, you will be in a better position to understand your target audience and consumer behavior. Data analysis after a strong campaign can also help you retarget your customers and get them to take action. There are also some helpful data analysis and keyword research tools online to help keep track of your marketing.

It is essential to understand that SEO is part of a larger picture of your business. In the end, it is your responsibility to turn an inquiry into an admission.

phone with google logo on it

Google Listings Can No Longer Be Duplicated

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As of January 22, 2020, Google ultimately shifted the tides of search engine optimization in a big way by effectively getting rid of something called the “position 0”. Position O promoted organic search rankings and made it so that your listing would essentially appear twice, both in the featured section and on the first page of searches. Google has now made it so that having your listing duplicated – or existing in the featured snippet section and the first pages – is no longer possible. Yes, you heard us right – now you can only have one.

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