It seems that every year SEO experts and journals dedicated to inbound marketing compile a list of general trends in Google intent algorithms and user expectations – the keyword here being “general”. Their findings may be based on mountains of data pulled from research and case studies – and it’s probably a good idea to implement some of these recommendations to boost your own website’s performance – but they don’t necessarily reflect the reality of businesses operating in niche spaces.

A/B Split-Testing for SEO: Enhancing Intuition with Data
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