Monthly Archives: October 2017

Google Penguin Update Recovery Tips & Advice

This entry was posted in Penalty Updates, SEO on by .

The importance of Penguin recovery service is becoming clearer to most online marketers and brand professionals. However, there are still quite a few people with questions who are apparently confused by the whole process. Here are a few quick points and tips that can help to clear up some of that confusion.

What in the World is Penguin?

Google Penguin was designed to modify the search engine results pages, punishing pages that have been using Google to distribute spam and bad quality links. Having Penguin enforced allows users to benefit from a drastically reduced amount of “cloaking” and “keyword stuffing” in the world of web content.

How Can I Recover from Penalties?

If your website has been penalized or punished by Google Penguin for one offense or another, this does not necessarily mean that it Is the end of the road for you. The first step that you should take is to get rid of all signs of spam that may exist within your site. Keep in mind that it was likely the spam activity that led to you considering Penguin recovery service in the first place, which is why it is the first target that you want to eliminate from your online presence.

What Happened with the Parked Domains Error?

For a substantial period of time, Google incorrectly classified a substantial number of websites – causing them to lose a considerable amount of traffic as a result. The issue was resolved in a relatively short period of time, but the overall lapse and discontinuity was seen and noticed firsthand by consumers and critics alike.

Is There a Way to Avoid Google Penguin?

A short yet simple answer to this question is a resounding “no.” Keep in mind that organic exposure occurs within search engines – especially Google. Therefore, if you are serious about boosting your traffic and increasing the bottom-line revenue of your business or brand, then it would be in your best interest to work within the boundaries of expectations established by Google. Trying to fight against it or do something differently could very well end badly for you and your online presence.

How to Recognize Bad Advice in Link Building and SEO

This entry was posted in Content, SEO on by .

A simple keyword search for “SEO tips” or “link building ideas” can quickly lead you to a vast abundance of information. How do you accurately separate the good and valuable advice from the bad and worthless intel? Here are a few pointers to keep in mind that will help you to steer clear of bad links and build the quality of your online presence through custom link building services:

If It Seems Too Good to be True…

The old saying that if something is too good to be true it usually applies fully to link building and effective SEO strategies. If you run into a resource that encourages you to take certain steps to achieve unrealistic and even impossible results, the best thing you can do for yourself and your reputation is to run away and search elsewhere.

Search for High-Quality Sources, Verified Information

The Internet is filled with valuable information and resources that you can use to maximize the value of investing in custom link building services. However, there is also the chance that you can run into a dead end by trusting in the flood of bad advice and inaccurate information online. Make sure that the advice and guidance you follow comes with its own cited sources and references. Take the time to check the quality of the sources to ensure the information provided is factual and accurate.

What Works for One May Not Work for Another

Another important point to remember is that the same SEO strategy or method that works for one brand or business may not work for yours. It is very easy to become caught up in reading ratings and reviews or listening to client testimonials as they joyfully express what worked for them. Instead of rushing to get attached to what has worked for someone else, make it your goal to find out what works best for you and your brand specifically. Therefore, it is more important to focus on the research and applicable case studies more than shared reviews and reported testimonials from past customers.

Top 5 Benefits of Local SEO

This entry was posted in Advertising, Local, Marketing, SEO on by .

Top 5 Reasons Why You Should Maximize Local SEO

What is Local SEO?

 

Local Search Engine Optimization (SEO) is a proven practice of online marketing that promotes local businesses and their corresponding services to their local communities. Simply put, it will help your business appear front and center when your customers search Google and other search engines for your services.

 

Let’s pretend that it’s your wedding anniversary and… you forgot all about it. Before she finds out that you did, you try to come up with a contingency plan—fast. You decide to buy her flowers.

 

You turn to your trusty smartphone and Google “florist near me”. In a flash, Google serves up a list of local florists including their shops’ addresses, phone numbers, and past-customer reviews. You’d naturally save yourself the trouble of combing through all the results and you click on the top one result.

 

Now let’s flip the coin and imagine that you just opened a flower shop in Chicago. You recognize that you are up against tough competition and you want to break through the wall of oblivion in the realm of the search engines. What would you do?

 

If you’re serious about promoting your business, you’d find ways to implement local SEO tactics to reach your potential customers. According to Google, four out of five consumers want search results to be customized to their local communities. Knowing this, let’s dive deep and explore the many benefits of utilizing Local SEO.

Top 5 Benefits of Local SEO:

 

  1. It’s 100% free!

The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.

 

  1. Reach every customer!

You’d probably agree that the new yellow pages is Local SEO. While customers are on the go, they use their tablets and mobile phones to locate the best local businesses that would give them what they want, when they want it.

 

  1. Increased Website Traffic!

Targeted high-quality website traffic is always to your advantage. If your business website is optimized for Local SEO, then potential customers would easily be able to find you in Google.

 

  1. Converts searches to purchases!

According to Go-Globe, 78% of local-mobile searches result in offline purchases! The “consumer’s intent” to get search engine results with local businesses is what sets Local SEO apart from other SEO methods. If you’re able to show when your customers are actively searching, you have a much higher chance of converting these leads into actual purchases.

 

  1. It’s easy as pie!

There are simple and practical methods that you can easily do to maximize your Local SEO efforts. Accurate and relevant business information across all online platforms and the use of interactive maps are just two methods that would dramatically improve your business’ local search results.

Boost Your Business Using Local SEO!

 

By now, you’d agree that leveraging locality for optimization is a critical factor in building a stronger digital presence. Today is a great day to crush your competitors and conquer the modern online marketplace!

 

Let SEO Tuners help you reach this goal! We offer affordable and customized online marketing services that will yield the highest ROI for your business. Expect nothing but the best.

 

Focus on your business and leave your website promotion problems to our team of experts! Call (877) 736-1112 for a free SEO Consultation to learn how Local SEO can benefit you!