Imagine having the product of your dreams on your own website, allowing customers to purchase it any time they please. All you have to do is sit back and watch the money pour in.
That’s what Ecommerce is– an opportunity for anyone with a working knowledge of internet marketing to get rich – hopefully quickly.
Here are some essential affordable Internet advertising techniques for marketing Ecommerce websites:
1 – Use Tracking Codes and Analytics
An ungodly amount of information about how people use your website can be tracked using Google Analytics or other monitoring services. This data will tell you everything from where users come from, how long they stay on your site, what search engines they used to find you, and what pages they visited before checking out .
Use this information to find out what is and isn’t working on your site. If more people are spending time on the “Contact Us” page, maybe you should move it up higher.
And if none of your visitors are using the search function, try adding a bunch of keywords that might appeal to them into that space.
Everything about Ecommerce advertising is data-driven.
What doesn’t work today may be the most profitable thing ever tomorrow– so make sure you adopt an analytics system early!
2 – Use Ads to Showcase Your Best Products
There’s no better way to sell things than making potential buyers see exactly how good they’ll look with one. You can do this by running ads for your product or service on a per-impression basis.
A website like BuySellAds is going to be incredibly useful here and fit neatly into your affordable SEO service strategy. If you want to go the automated route, Google AdSense can place ads on your site for a fraction of the cost.
Though this method does encourage people to purchase only one thing, it is much more efficient– and thus profitable– than making them filter through your entire catalog before buying .
3 – Get a Social Media Presence
In today’s internet age, having a social media presence isn’t optional.
Facebook, Twitter, Pinterest, etc. all should have some sort of Ecommerce link or marketplace available. Make sure these are updated daily so that customers know they can go to you for their needs.
Your social media presence can be used to spread the word of your Ecommerce business, but also to drive traffic back to your website. If you’re not sure what sort of content will attract people’s attention online, try running an A/B test on some images and blog posts until you find something that works.
4 – Use Followers to Boost Sales
One of the best things about having a well-established social media presence is that there are already a lot of people who follow you or “like” your page– crowdsourcing is powerful!
These followers want to see how much you’re making off all this internet fame, so give them a cut in whatever profits made from their friends’ purchases. This can be done in a few different ways, such as providing discounts for people who follow you on social media or even giving them a free product for every three they purchase.
Either way, it’s important to make sure that your customers know about these incentives and are constantly reminded of how much easier it is to shop with you than anyone else.
So there you have it: four essential tips for marketing an Ecommerce website.
Make sure to keep track of your analytics, use ads to showcase your best products, get a social media presence, and use followers to boost your sales. If you can manage all that, you’re well on your way to a six-figure income!
What Are the Best Strategies for Ecommerce SEO?
The main goal of an affordable SEO strategy when it comes to ecommerce websites is to increase traffic, which will in turn improve sales. This differs from general organic rankings which focuses more on satisfying Google’s guidelines instead of directly affecting business goals.
Although there are plenty of subcategories that makes up search results, but they can be broken into two main groups – product listings and informational pages.
Each of these require their own unique approach in order to produce better results for Ecommerce SEO campaigns.
When it comes to ecommerce product listings, the focus should be on trying to improve visibility and click-through rates (CTRs). The main way to do this is by ensuring that your site appears as high as possible in the search engine results pages (SERPs) for relevant keywords.
This can be done through a combination of onpage optimization and offpage efforts such as link building, social media promotion and affordable website SEO.
The following are some tips you can use to improve your product listing SEO:
* Identify high-value keywords and phrases that are relevant to your business and target them in your content, titles, and meta descriptions.
* Make sure your website is properly formatted for search engines so they can easily crawl and index your content.
* Use images and videos to make your product listings more engaging, and include rich snippets whenever possible.
* Build links from high-quality websites to improve your site’s authority and trust signals.
* Promote your products on social media platforms like Facebook, Twitter, and Instagram.
How Can Informational Pages Help SEO?
The main goal of SEO for informational pages is to rank for long-tail keywords that are relevant to your business.
Unlike product listings, which are usually focused on a specific product or category, informational pages are designed to provide in-depth information about a particular topic. This can be anything from how-to guides to blog posts about industry news and trends.
When it comes to ranking for informational pages, the main priority is to make sure your content is of the highest quality possible.
This means writing well-researched articles, using original images and videos, and including accurate information. You also need to make sure your website is easy to use and navigate, as this will help keep visitors on your site for longer periods of time.
The following are a few tips for optimizing informational pages for SEO:
* Identify long-tail keywords that are relevant to your business and target them in your content.
* Use keyword research tools like Google AdWords Keyword Planner and semrush to find new keywords opportunities.
* Write compelling titles and meta descriptions that accurately reflect the topic of your article.
* Include images and videos for added visual appeal, and make sure they are properly optimized.
* Include social media sharing buttons so visitors can easily share your content on their favorite platforms.
What Is the Best Shopping Cart for E-commerce Websites?
There are a number of shopping carts you can use for e-commerce websites. When a quick and easy to check out shopping cart accompanies an affordable Internet marketing strategy Some of the most popular ones include:
If you already have an existing store, it is recommended that you either migrate to another platform or integrate with your current one to avoid any downtime or lost data.
If this is not possible, do some research on the benefits and drawbacks of each before deciding which works best for your company. For example, if you own a store selling clothing and accessories and would like to be able sell home decor as well, then using Bigcommerce might be more advantageous than using Volusion.
Here is an overview of each platform with some pros and cons to help you make your choice:
BigCommerce
– Affordable pricing
– More than 100 themes to choose from, both free and paid
– Wide range of features, including abandoned cart recovery, order management, shipping rates, etc.
– Has an App Store for additional features and integrations
– Stores can be scaled up as needed
– Good customer support
– No phone support
Shopify
– Affordable pricing
– Over 100 themes to choose from, both free and paid
– Wide range of features, including abandoned cart recovery, order management, shipping rates, etc.
– Has an App Store for additional features and integrations
– Stores can be scaled up as needed
– Excellent customer support, available by phone and chat
Volusion
– Affordable pricing
– More than 100 themes to choose from, both free and paid
– Wide range of features, including abandoned cart recovery, order management, shipping rates, etc.
– Has an App Store for additional features and integrations
– Stores can be scaled up as needed
– Good customer support
– Phone support only available during certain times of the day, not 24/7
Volusion is also different from Bigcommerce and Shopify in that it’s more geared towards businesses with smaller to medium sized companies.
SEO is a complex and ever-changing field, so it’s important to stay up-to-date with the latest trends and best practices. By following the tips outlined above, you can give your ecommerce business a better chance of succeeding in today’s competitive online landscape.
For further information, reach out to SEOTuners, the industry’s leading affordable SEO company.