Category Archives: PPC

Google Analytics 4 – How to get started with GA4

This entry was posted in Advertising, ecommerce, Local, Marketing, PPC, SEO on by .

SUMMARY: Know how Google Analytics 4 will affect you. Hire an organic SEO company for guidance and help.

Google announced the launch of the Google Analytics 4. The update was previously referred to as App + Web. It’s an analytics tool that offers smarter insights to help e-commerce sites net higher returns. As the digital marketing sphere moves to a cookie-less space, the tool is envisioned to help with that transition.


Will It Affect You?


Every time a Google update happens, we ask this question: and for good reason. A Google update could be devastating to your ecommerce business if your site isn’t ready for it. And yes, it will affect you. But don’t panic just yet. The good news is, you still have time to prepare. The first step you’ll want to do is understand how your data works. This will save you a ton of headaches later. If you don’t know how, hire an organic SEO company to help you through this.


Set Up a Data Stream


The first thing you need to do is look for the admin section for Universal Google Analytics. Look for the feature that will allow you to upgrade a property. If you go with that upgrade now, though, keep in mind that you’ll need to use the gtag install for the GA. Once that step is done, the upgrade will create a new property. This one, though, will have tracking that starts with G-. Connect the property to a data stream then. If you’re keeping an eye on the traffic to the site and app, add both data streams to one report. Make sure you have the Universal Google Analytics code firing on the site or use the Google Tag Manager to make sure the data flows in both GA versions.


Real-time Refresh


Once you have your new code on the site, jump to the Real-time report. Check if the data is flowing in. GA4 combined all the individual reports from Real-time into a major one, so your user map will update in real-time. You can also check data from the last 30 minutes. Since Google Analytics 4 is designed to focus efforts on improving engagement, you can expect changes in events and conversions as all page views will now be tracked as events. More tractable conversions, though, still mean that you need to choose the events that you’re tracking carefully. Do that by customizing and editing events in the analytics interface.


Edit Events in GA4


Go to the events menu. You’ll see the standard events that come with GA4. At the top of the screen, though, you’ll find controls that make it possible for you to change an existing event or create a new one. Look for the sliders that can turn any of your events into a tracked conversion. Since only some clicks count as conversions, you’ll need to know how to modify events to pick which ones are worth tracking.


Get Help from Pros


Managing your site is a full-time job. If your hands are already full running a business, get help from experts. Find an SEO service provider to help you through the update and guide you through the changes.

7 Powerful Benefits of Using PPC Advertising

This entry was posted in PPC on by .

You have probably heard about PPC – or pay-per-click – marketing before but may not know why so many businesses love this approach. Before committing to partnering with a PPC company in Ventura, check out this quick list of reasons why PPC remains relevant – and highly-favored!

PPC is Easy to Measure and Track

A marketing campaign doesn’t amount to much if you can’t keep track of the results. With PPC advertising, doing so is easy. You’ll have everything you need – data regarding costs, views, profits, website visits, and more – to analyze and create better, smarter campaigns on a constant basis.

PPC Can Help You Achieve Your Business and Marketing Goals

Reaching your audience isn’t all that PPC can help you do. It can also help you reach goals that you might never have thought possible, including meeting market outreach goals and hitting new business milestones.

PPC Delivers Ultimate Control

Are you a control freak? Then PPC marketing may be just what you’re looking for. This approach allows a level of customization and control that many business owners love – plus the freedom to change things up whenever you like.

PPC is Quick and Easy to Deploy

Do you sometimes feel like your competitors are light years ahead of you in terms of their marketing approaches? If so, you may be discouraged when thinking of implementing something new. How will you ever catch up?

Thankfully, PPC offers a great way to get on the same page and quickly surpass your competition. Since it is quick, easy, and intuitive in its integration and deployment, you won’t have to spend tons of time learning the technology and trying to keep pace with other companies. Simply launch and go!

PPC is Highly Compatible with All of Your Other Marketing Efforts

For those who might be concerned that employing PPC advertising would clash with other marketing efforts and approaches, fear not. PPC is actually very compatible with other methods – including SEO. This is because it operates independently of these other approaches, making it great as a supplement or all on its own.

PPC Delivers Lots of Marketing Data

Do you need a marketing approach that offers plenty of data to analyze and use for tweaking future campaigns? Few methods are as perfect in this respect as PPC. With a rich supply of data built right into tools like Google Business optimization, you can easily access the info you need to continually adjust and improve your approach.

PPC Makes Targeting Your Audience Easy

If you’re worried that reaching your target demographic will be difficult with PPC advertising, few things could be further from the truth. This approach allows you to easily target the audience you’re aiming for and creating customized campaigns designed to optimize your reach. No matter who you’re marketing to, as long as they have the internet and a device to access it with, you can easily reach them with PPC.

Factors To Consider Before Choosing A PPC Management Firm

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Factors to Consider Before Choosing A PPC Management Firm

With plenty of options available, finding a trusted PPC Company in Ventura can be a bit of a challenge.  If you need experts to help you create and run your campaigns properly, then finding a firm that offers PPC Management in Ventura should be high on your list. Look to these factors to help you make a sound hiring decision.


When you pick a firm for PPC Services in Ventura, you need to make sure you check for qualifications. What kind of credentials does the firm have? Check for PPC certifications, Women on Business says. That’s a good sign that you’re hiring capable pros for the job.


How much experience does the firm have in the field? The longer the firm has been around, the better. However, that doesn’t mean you should discriminate against young companies. Weigh experience with the rest of the items on this list to work out the best hiring arrangement.


Determine your needs. Do you need a PPC Company in Ventura to create your campaigns, run them and maintain them? In what industry do you belong? When you hire a PPC team, it’s a good idea to pick one that has worked with firms in the same field or industry as you. Their expertise and familiarity ensure that they’ll be efficient in their work.


Pick a firm that demonstrates excellent communication skills. This is a vital quality in any service provider. Is it easy to contact the firm? Or do you wait an entire day or two just to get that reply? If the company isn’t responsive to your texts, emails or calls, then you’re better off hiring a different team for PPC Management in Ventura.


When you hire an agency for PPC Services in Ventura, you can count on them to have experts with the specialization and expertise to build and maintain campaigns that get you the results you want. They can help you optimize and manage your accounts to ensure that your firm stays in business, the Search Engine Journal says.


Be careful not to hire a firm that will charge you hidden fees. To avoid falling for this trap, ask the firm about the services that the quote covers. The main costs should be enough to cover search engine PPC costs and the cost to manage your account.


If you want your paid search efforts to pay off, hiring a PPC consultant can help. Consider these factors carefully before you think about working with one. With the right service provider, your campaigns can yield you better results.

Benefits of PPC for Small Business

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One of the best ways to increase traffic to your small business website and generate on-going, highly qualified leads is to use Pay-per-Click (PPC) ads. There are several advantages to working with a PPC service that can help you create a specific PPC strategy for you. Here are five benefits.

PPC Delivers Fast Results


One of the most significant benefits of using a PPC service in Ventura is they can generate traffic and potential customers to your website quickly. You don’t have to wait for results or wonder if your content is going to attract your intended audience. PPC ads are based on specific keywords that people are already searching for, so it generates highly qualified leads.


Set Your Own Limits


Because you are paying each time someone clicks on your ad, you will need to work with a PPC service to set a budget. This can be per day, month, or even a limit on how much you want to spend per click. You can even adjust the cost per click for specific keywords. You can make these adjustments and limits whenever you want to create a customized PPC strategy that works for your goals.


Measure Results and Make Adjustments


Another way to make adjustments to your PPC campaign is to measure the results. A good PPC service in Ventura will help you analyze the results and make changes to get closer to your goals. For example, you might discover that some keywords are generating more clicks than others, so you can put more of your budget toward those keywords that are performing well.


Attract a Qualified, Targeted Audience


We mentioned this earlier, but attracting qualified and targeted leads through PPC ads is huge. You get to choose which keywords you want to bid on. When people search for those keywords, your ad pulls up in the search results. This way, you know that people are already looking for what you have. Maybe they are searching for your business or brand, or maybe they are searching for the type of service or product you offer.


Create a Steady Flow of Traffic


One of the great things about PPC ads is that they can run all day and night. Alternatively, you can set specific times for the ads to run. So, they are working for you no matter what you are doing, sending a steady stream of traffic to your website.



Essentials to Make Perfect PPC Reports for Your Clients

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If you manage pay-per-click ads for client, you will need to provide them a report on a regular basis showing how the ads perform. Here are a few important elements you can take care to create the perfect PPC report.

Top PPC companies in Ventura recommend being completely transparent and showing all the numbers. After all, this is what running a successful PPC campaign is all about. If you are able to explain the numbers and results duly, you build trust, which is important for long-term. Go over important numbers such as how many times the ad pulls up, click-through rate, score, etc.


Goals: Clearly state the goals. Sometimes clients can drift away from their core goal, but make sure you begin by stating the goals is important to stay on task. Having the goals at the core will affect how you read the results of the PPC ads and changes you make.


Provide information: Begin the PPC report with more general information such as timeline and the campaign or ads you are covering. State or reiterate the overall goal. Summarize the results related to the goal. Then dive into more details in the report such as the specific numbers. Some clients may be more interested in the summary, while others will want to spend more time going over the detail.


Technical terms: Define and explain some terms to clients. Make sure they understand what click-through rate means, for example. You may even want to provide a key that define certain words that clients typically don’t understand. The goal here is to communicate clearly so that you and the client are on the same page.


Stats: Combining stats from multiple platforms is a service that the best PPC companies in Ventura recommend. If you are running ads on Google and Bing, do the best you can to aggregate the results. This is easier if the ad content is the same on both platforms. Still, present a clear chart or list that shows results from Google and Bing. This can help in discussions of what needs to be adjusted for each platform.



Top 10 Best Practices When Writing PPC Ad Copy

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If you want to try generating traffic to your website via Pay Per Click (PPC) ads, there are some key tips you should know. These ads can be extremely profitable for your business, if you do them the right way. A top PPC company in Ventura area will offer these 10 best practices when you are writing your ad copy.

  1. Understand your audience. Online marketing starts here. You have to know, specifically, who you are writing to. Write with your customer in mind instead of writing for yourself.


  1. Talk to your audience. Use words such as “you” or “you’re” to address your audience on an individual manner. This helps you immediately connect with your intended customers.


  1. Create curiosity and pique interest. This is what makes people click to find out more. Make this irresistible. Sometimes this doesn’t include “selling” but writing copy that just incises people to click the ad.


  1. Connect on an emotional level. People take actions based on how things make them feel. Choose words that create a fear of loss or that clearly communicates solving a problem.


  1. Numbers are powerful. This can set your ad apart. Prices or a percentage sale can stand out, especially if you know that your audience is already looking to buy. Keep the numbers simple.


  1. Quality PPC companies let you know that Google allows headlines of 30 characters and ad descriptions of 80 characters. Make the most of this space. That might not seem like a lot, but this will help you focus on the important stuff.


  1. Include your location. If your business services a certain area, be sure to include that in your PPC ad.


  1. Include a call to action. Don’t be shy about telling people what you want them to do. Buy, shop, call, save… just make them actionable.


  1. Focus on what makes you unique. Communicate the thing that makes you stand out.


  1. Try writing and testing a few different ads. This is known as split testing. Different ads have different copy to see which works best.

Optimizing for quality score is a best practice, except when it’s not. Here’s why:

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Pay-per-click (PPC) ads are mostly text-based ads that pull up at the top or in highly visible spots when performing searches on search engines such as Google and Bing. They are based on specific keywords related to your website or business. The quality score of your ad campaign can affect where your ad ranks and how often it shows up in searches. Most PPC management strategies focus on improving quality score, but that may not always be the best proactive in every case.

The quality score of an ad campaign or account can be an important factor overall, but it’s hardly the sole focus. Its goal is to make sure the people performing the searches are given relevant ads and links. A quality score can reveal relevance, landing page experience and the expected click-through rate (the percentage of clicks an ad receives versus the number of times it appears). These can be important, but if your click-through rate is low, it could be because your keywords are not specific enough. That’s just one example of affecting the overall quality score.


If one of your goals in your PPC management is to increase quality score, make sure not to do it at the expense of other factors. For example, an ad with a high click-through rate (which can help improve the quality score) might not bring a high conversion on your website. You might not be getting customers out of all those clicks. If getting customers or sales is your goal, then you would probably be willing to have a lower quality score on an ad that converted higher on your website.


In another example, if you want to optimize your ad for location, the ad may include the specific area. An ad with “coffee shop Los Angeles” may get a higher click-through rate than an ad with “coffee shop LA.” It’s a slight difference, but can matter depending on the people you want to attract. Again, focus on your goal. A high quality score can certainly help your ad perform better, but that’s not the only factor to focus on.

Potential Impact of the AdWords 2x Budget Change

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It did not take very long at all for Google to make waves with the big announcement that daily budgets for marketing campaigns could now spend up to twice as much as their setting. The announcement generated a generally mixed reaction from consumers, critics and online marketing specialists.

Some were confused by exactly what they would mean for the world of SEO rankings while others expressed their frustration. What exactly is the impact of this budget change?

Major Boosts in Overspends are Realistic

It is realistic to expect a vast number of overspending when it comes to daily campaign budgets, especially during the first few months after the announcement was first made. However, studies have shown that a substantial amount of those overspent budgets led to the yielding of impressive returns. Quite a few marketing directors reported that the new change did not harm their overall results and progress – they just helped it along.

Research More Resources than Just Google Material

If you want to truly understand the potential impact of this major budget change, you must be willing to explore other channels and resources besides just the material that Google provides. Several reports confirmed that a lot of marketing directors, managers and Internet specialists did not find a sufficient amount of information within the helpful guides and documentation published shortly after the change was confirmed.

Fortunately, thanks to the Internet, there are more than enough of other sources that are just waiting to be tapped. In addition, you can also invest professional PPC management in Los Angeles and Ventura to analyze exactly how these changes can affect your online presence and the success (or failure) of your marketing strategies on a short-term and long-term basis.

Key Points to Consider

In addition to investing in the reputable services of an agency that specializes in PPC management in Los Angeles and Ventura, you should also ensure that you and your team remains alert whenever you actively use other types of automation. Just because some have experienced issues with the budget change does not mean everyone will. If you already have an existing campaign enforced, chances are that you will not experience the same type of issues (if any) as a brand-new campaign built from scratch.

The Apparent Gamble of Paid Search Advertising

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Pay per click advertising, also known as search engine marketing and a myriad of other terms as per Search Engine Land, is different from SEO in terms that it involves a direct daily budget to effectively increase traffic and more importantly, sales. However, unlike SEO which can be used to boost awareness and generally get more eyes on your business, PPC is meant to be used conservatively and precisely in order to target certain businesses.

This isn’t, however, how many businesses use PPC. And as such, it has a reputation for being an advertising method only made useful by the near bottomless marketing budgets of large corporations.


This simply is not true, as per Click Z. In the hands of the right and affordable Internet advertising company, a business can – with a fairly limited budget – pick off the right keywords and utilize the keyword analysis capabilities of experts like SeoTuners to easily get ahead of the competition by attracting leads and netting sales.


How to do PPC Right?


Doing PPC right is all about knowing the basic tenets of how to make the most of the marketing technique. First of all:


Use long-tail keywords. These are keywords that major industry players won’t be competing on with you, as they’re focused on spending their budget on the two or three extremely common keywords that everyone keys into their search engines.


Instead, focus on something more specific. Instead of “wedding photography”, try something like “affordable wedding video package los angeles”. Los Angeles and Ventura helps you specify what search engines already look for when cataloging a search request (location), and choosing a specific product or package with a commonly searched adjective which lets you shy away from the keywords with too much ad competition.


Finally, what really matters with PPC is that you are specific. You need to match your keyword to your landing page. Pay per click works on the basis that you pay for a certain number of clicks.


On their own, however, those clicks are entirely meaningless to you. The whole point is making sure that they actually pay forward into something useful – a sale. And that’s where a quality landing page comes into play to capture readers and leads and get them to buy the product they were looking for all along.

Managing Your Paid Search Advertising Effectively

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Search engine optimization is no simple task. You’re basically trying to figure out how to both appease users and create a website that answers what questions a user might have when they first visit, as quickly as possible. You’re also trying to create a website that makes it as convenient as possible for the current algorithm of a search engine to crawl your page and rank you above your competitors.


What is Paid Search, and Why Does It Matter?


Paid search is extremely effective. A massive portion of the screen is taken up by sponsored links whenever someone keys in a competitive search term. While organic SEO is doubtlessly important, paid search ads deliver the edge you need. But paid search is also expensive, and requires resource management. That’s where an affordable website advertising company can help your company save money. When you’re using, say, Google AdWords, which as per Webopedia is Google’s official advertising system, you pay for how long an ad stays up, how many search terms it shows up for, and the size of the ad.


However, as per Forbes, AdWords is very expensive for small companies, especially without a targeted campaign. That means if you want your paid search to pay off, you need to be efficient with it. You may want to look into alternatives to Google’s official solution. All this means considering a few things before you take out your first ad on Google:


Keyword Importance: You need the right keywords, and you need to be careful about them. If you choose keywords that are even vaguely irrelevant to your business, you risk targeting people who ultimately won’t even turn into leads because your product or service doesn’t interest them.

Perfect Timing:
Timing matters. You don’t want your ad to be up all the time because that’ll just get too expensive. That’s why you should consider when people will be awake and most likely to search in your area. This is especially important if you’re focusing on local search, by adding the neighborhood name into your keywords.


Focus on Local: Since paid search is all about making sure you’re using it as efficiently as possible, you’ll want to focus on targeting your demographic as much as possible. This means you should be focusing on local search. Unless you’re an online business selling a service to businesses all over the world, regardless of location, focusing on local strategies can be a great way to narrow down your resources and use them more effectively.


Specify Negative Keywords: The final tip to a great search ad campaign is to specify negative keywords. In your campaign manager – like AdWords – you can specify keywords that have nothing to do with your product, thus eliminating the cost of searches from customers who will simply have no interest in your product.


As per Google itself, this can be fairly general, such as eliminating terms like “free” or “rent” if you’re a store that only sells and doesn’t rent out its products, or terms like “stainless steel” if you only provide, say, PVC plumbing.


Through these tips and more, you can lead your company to success by outranking your competitors, and claiming a slot in at the very top of the most relevant searches.