No matter how advanced digital technology becomes, we will always be tied to our physical locations. And as the pandemic has painfully taught us, Zoom meetups just aren’t the same as in-person experiences.
What is a landing page?
A landing page is simply a static, standalone page that users are directed to when they click a search engine results page, email, ad, or another type of marketing link. Some examples include your homepage, a page dedicated to a single service or product (as opposed to your entire list or catalog of offerings), or a promotional page dedicated to special offers.
Although some may have been on hiatus during the pandemic, brick-and-mortar business locations aren’t dead. Consumers still want – and need – to visit physical locations these days to get things done. That’s why your business needs to invest in local SEO – no matter if you’re a global company with chains worldwide or a smaller, niche brand. Continue reading
Google SERPs are like a mosh pit at a heavy metal music festival – not only is it crowded, it can also be brutal. It may seem impossible to work your way up the results pages, especially when you operate in a competitive or niche space, however, it is possible. We’re going to jump right in and teach you about the top 4 reasons your website may not be ranking high on SERPs and what you can do about it. Continue reading
It seems that every year SEO experts and journals dedicated to inbound marketing compile a list of general trends in Google intent algorithms and user expectations – the keyword here being “general”. Their findings may be based on mountains of data pulled from research and case studies – and it’s probably a good idea to implement some of these recommendations to boost your own website’s performance – but they don’t necessarily reflect the reality of businesses operating in niche spaces.
How to Submit a Sitemap to Google in 6 Steps
- Create a Google account if you don’t already have one
- Sign in to your Google Search Console account
- Select your website
- Select “Sitemaps”
- Delete any outdated or invalid sitemaps
- Add your updated sitemap and click SUBMIT
Yup, that’s it. Real easy. Continue reading
Video content is an excellent way to capture the increasingly shorter attention spans of a distracted and busy audience.
On May 10th, Swagger Magazine released a feature on our co-founder Jeremiah Weilert, referring to him as a self-made man stocked with “gumption and go-getter-ism”. And to think it all started with going door-to-door in second grade to sell polished rocks (which he made a $20 profit off of)! Continue reading
Have you ever wondered why certain sites show up during a web search? The reason is SEO. SEO, or Search Engine Optimization, is a digital marketing strategy that can increase the visibility of your website’s pages in a web search on search engines such as Google or Bing. Why does this matter for your website? Sites with better visibility are usually those that are higher ranked on the search engine results page, which means more web traffic. Continue reading
If you’re fighting the good fight working to increase your website’s SEO, Google ranking, and conversion rates, you’ve likely come across this pesky percentage showing up in your Google Analytics (GA) page called a “bounce rate”. Continue reading