Finding someone to build your site is easy. Finding the right person for the job, though, that one takes a bit more time. While there are quite a lot of options out there, you’ll want to be careful when you hire a web design company in Ventura. If you want a bit of help in choosing a site design partner service, then make sure you look for these five things.
Credentials
What are the firm’s qualifications? What does the firm and its team bring to the table? It’s essential to find someone with the technical skills to help you out. That’s why asking about experience and training is a must. However, credentials are only one consideration out of the five. You’ll need to factor in the rest before you pick a firm that’s loaded with qualifications.
Portfolio
A website design firm that has a slew of credentials will no doubt have a portfolio ready for your review. Take a look, the Small Business Trends says. Do you like what you see? Which works represent the elements or style that you want to see in your own site? Does the portfolio show you the range of services that you can ask for if you hire the firm? These are just a few of the considerations you’ll want to
Customer service
When you pick a web design company in Ventura, get a sense of its customer service. Call and ask for a consult. Or email them about it. How fast did the firm reply? Were they attentive to your questions? Do you feel like they tried their best to provide you with answers that can help you make the ideal choice for your business? Or did you feel like they were rushing to get you off the phone? That should be enough warning for you.
Alignment
Choose a website design firm with goals that are aligned with yours. For instance, some companies offer a maintenance package. That means you can leave the maintenance and monitoring as well as upgrades of the site to an online digital marketing firm. That gives you more time to focus on the core needs of your business, so your operations don’t suffer a slump or hiccup. When you find a company that has aligned its goals and processes with your organization to provide you with the help and support you need, choose that firm. They’re ideal for long-term business partnerships.
Cost
How much is the cost of the firm’s services? Look for a service provider that offers website design assistance at a price you can afford. That doesn’t mean you should always choose companies that offer the lowest rates or prices possible. After all, if anything is too good to be true, then it probably is. You’ll want to reconcile cost with value before you decide.
Conclusion
Use these considerations to help you make a smart and sound hiring decision. With excellent website design, you can attract and win over more clients to your pages, increasing your sales and returns.
Your digital marketing plan is crucial to the growth and success of your business. Here’s how it helps your organization.
Win against your competitors
If you haven’t used digital marketing yet to boost your site traffic, then that could be why your sales keep dropping. With your competitors already leveraging digital marketing tools, there’s no reason why you should be left behind in the dust. If you want to turn things around, then start looking for an affordable website advertising company to help you.
Expands your market
B2B e-commerce sales are expected to outpace b2C e-commerce sales by 2020, Social Media Today says. Don’t let those statistics go to waste. Integrate digital marketing into your marketing strategy. If you want to reach out to a bigger market and expand your consumer base, then use the numbers to guide you. With plenty of people going online to check for reviews before they shop for anything, digital marketing can help your business succeed.
Stand out from the crowd
With so many businesses online these days, it’s getting harder and harder for companies to cut through the clutter and make a strong impression on their prospective clients. That’s where digital marketing can help. With the right campaigns, you can stand out from the crowd. SEO marketing done right can do a lot to flesh out your company’s brand character and tone, which consumers often love.
Get brand loyalty
There are plenty of ways to make customers fall in love with your brand. However, being authentic and providing content that resonates with your audience is one way to get them to be loyal to your products or services. With pros to build campaigns that can send the right message across to your market, you can develop consumer loyalty to your brand.
Increase engagement
Marketing campaigns can also help build engagement with your brand. If you’ve ever wondered how some brands create rabid fans (Hello, MCU? GOT, anyone?), then work together with an advertising firm to help you package your brand and business right. That can lead to higher engagement levels. The higher consumer engagement levels are, the more likely it is for your target audience to spend money on your products or services.
Get more sales
An affordable website advertising company helps you get more sales. With better consumer engagement, you can increase the sales and conversion rates of your e-commerce site. If you’ve always wracked your brains for ways to increase your sales, then hiring marketing pros who know what they’re doing can make a major difference.
Grow your business
Think about the future. Your marketing can help you grow your business and usher in changes. By hiring marketing experts, you have the tools to reach out to a bigger market, all without draining your funds dry.
Conclusion
There are plenty of ways through which digital marketing can change your organization. If you’ve been having a tough time getting more sales or chasing after success, then follow these tips. Look for a firm to provide you with the marketing services you need.
Internet marketing involves the use of tools like SEO to market your products/services online. If you’re on the fence about hiring a Ventura internet marketing company to help you, here’s a bit of background as to what you’re dealing with and why you need help.
Online competition
The internet has made it possible for companies to market to consumers online. But these days, it’s not enough to put up a site. With so many companies bringing their businesses online, you’ll need to stand out, Forbes says. A Ventura internet marketing company with years of experience in the field can help you with that.
Develop a strategy
A good marketing team will put together a strategy for you. That’s going to give your efforts a good foundation, so you can make the most out of your campaigns. Inter-related campaigns build up on the value of previous ones and create a stronger impact.
Fix your traffic
Online marketing campaigns can deliver better traffic to your pages. With better traffic come higher rates of conversions and rates. Online marketing experts get the job done by eliminating the visual clutter from your sites, making changes to your page navigation to ensure a smoother user experience, and improving loading speeds, just to name a few.
Optimize for mobile
When you hire the services of an internet marketing team, you have pros to help you optimize your pages for mobile. That’s a must for your business. Consider the high numbers of people who are using mobile devices to go online. If your pages aren’t mobile-friendly, then you’re cutting out prospective customers from your site. That’s not something you can afford to do, the Entrepreneur says. If you want better visibility for your brand and business, then start making your pages mobile-friendly. The sooner you do, the sooner you’ll see changes in your ROI.
Reach out to your market
One of the best things about online marketing is the cost-savings it brings to the table. You don’t need millions in advertising spend to promote products/services to your customers. SEO campaigns make that happen at remarkably low cost. If you’re a small business and you want to save on capital, then hire internet marketing services to get you the help you need at rates that are well within your budget.
These are just some of the things that an internet marketing firm can do for your business. Learn more when you reach out to an expert.
With addiction and substance abuse on the rise, marketing your rehab center is a must for attracting more people who need the professional help your business provides. While traditional forms of marketing may still work, digital marketing is more important than ever. Here are the top reasons to work with a digital marketing firm for your treatment center marketing.
You may not have the necessary resources.
Effective digital marketing these days requires full-time attention and special skill. Professional agencies who have experience working in the addiction and treatment center space know how to attract the specific clients you serve.
Effective website design that converts leads.
A professional firm will understand how to design a user-friendly website that is focused on providing valuable information and converting leads into clients. A firm will understand how to optimize your site for proper online treatment center marketing.
Traditional marketing is often much more expensive.
Buying advertising space in print, radio, TV or billboards can be incredibly expensive.
Provide valuable content that generates ongoing traffic.
A treatment center marketing firm will know how to create online content that serves and attracts the specific type of client your center works with. The goal: generate ongoing traffic to your website.
Being listed on Google Maps.
This can be one of the most viable forms of online marketing for a physical treatment center location. You certainly want to make it easy for people to find your center when using Google Maps.
Proper search engine optimization.
Like with any industry, creating great SEO content is crucial for your online presence. A firm will help you develop a customized treatment center marketing strategy.
Set yourself apart with professional email marketing.
Email is still one of the most effective ways to provide valuable information to convert leads, answer people’s questions, and communicate how you are able to help their addiction situation.
Pay-Per-Click (PPC) advertising can be confusing.
While it can be incredibly effective in generating specific leads, PPC marketing involves a lot of intricacies and knowledge that a digital marketing firm will understand. They can develop a plan to help meet your specific needs.
9. Understanding social media.
Not all social media platforms are the same. Some are a better fit than others for marketing your treatment center. A firm will understand how to best utilize different social platforms based on your goals.
SEO was never supposed to be a buzzword. Now it’s touted as the One True Way to level up page ranking and has reached such a saturation point that everyone claims to be an SEO “expert” when very often they are working with the same tools as DIYers. The market is highly competitive, with numerous agencies all out for an ever-shrinking piece of the pie. Large companies can afford an in-house marketing department, medium-sized companies can outsource, so where does that leave small businesses?
Flying Blind
Unfortunately, there are few transparent pricing models that let a small company on a tight budget know what to expect from an SEO company and how much they’ll pay for it. Moreover, most business owners have no idea what an SEO specialist does or what areas they work in to improve the search results for small business. When you have a small business, you want to know costs up front, how much every month, and what services make the package worth the cost.
Affordable SEO Service with Package Pricing
What should a business look for in an affordable SEO service that offers package pricing? Quite a lot. Package pricing should not mean second-class service. Packages should include the following:
Technical analysis of the company website.
Examination of online presence.
Comparison of the company website to competitor’s websites.
Optimizing off-page content by building links and citations.
Identify gaps between competitors and the company in terms of website and online presence, and presentation of a plan to close those gaps.
Study and reporting of the customer behavior including customer vocabulary analysis followed with reporting of activity and results.
Content development and placement.
Keeping abreast of major search engine algorithm updates.
Integration with digital marketing.
And What to Avoid at All Costs
As with all competitive industries, there are going to be scammers. In the case of SEO, these scammers are called “black hats” and they will are you in with promises of instant results. However, the company in question will never explain how they plan to achieve these results, much less put it in writing. Their sole focus is on cost while making big promises, not explaining trade-offs, and at times they may be absolutely unable to explain how search engine algorithms work.
In the world’s modern age of search engines, information is only a few keystrokes away. For the casual researcher or the dedicated student, the ease of accessing information is to be expected. No one wants to hunt for data buried in cluttered web pages or defunct sites. That’s why it’s become a critical step for businesses to ensure their sites are up to snuff; after all, snagging potential customers’ attention is great, but it’s a useless action if those customers click off your website.
Search engine optimization is a concept not entirely understood by all business owners, and with fair reason; no one who’s preoccupied with ensuring customers and employees alike are satisfied has the time to pay attention to search engine optimization, pure and simple. But hiring the right SEO firm to keep tabs on your website can be a challenge. With several different optimization packages out there, how do you know what options to pursue? Luckily for you, we’ve compiled a list of which options you should consider when shopping for affordable SEO packages to ensure you’re getting your money’s worth.
Consider Your Budget, But Don’t Go Cheap
The problem with cheap SEO services is that they’re, well, cheap. Those low-cost services may be great at getting your website in search results, but the trick to SEO is connecting with customers and keeping them around your website. Affordable SEO packages do indeed exist, but it’s vital to know precisely what those packages contain, and what the company behind those SEO packages is capable of. Plenty of so-called “experts” in the field of SEO offer services ranging from $25 to $2000, but what you’re getting for those prices fluctuates drastically.
The Longer, the Better
Short articles have their place, but articles with smaller word counts don’t have the space for in-depth discussion over a topic. A 2012 study discovered that the ideal length of articles and blog posts is around 2000 words. These longer pieces allow for a more detailed dive into a topic without becoming long, droning, boring pieces of work. A longer article also avoids feeling generic or rushed, as there is space to pick apart the topic without leaving the explanation in pieces.
Do Plenty of Research
Business is widely conducted online these days, but customer reviews and word-of-mouth recommendations still speak volumes of a company’s capability. Comparing SEO packages is a vital step in the process of finding an SEO company to go to work for you, and to get a real sense of those companies, be sure to check out testimonials. Reviews left by real customers are invaluable pieces of feedback, and those reviews will give you a real sense of the value of the package.
So, what happens when a small business outgrows its homemade website and homegrown search engine optimization? That can be difficult. There are a lot of self-appointed SEO “experts” out there who really aren’t. They are counting on ignorance instead of performance to bring them business. Business owners are understandably embittered by these predators who are only looking for the next client because they haven’t managed to keep one yet. Some may have even cut spending on SEO and digital marketing, walking away from the whole thing because of one bad experience.
Finding Affordable SEO Service – That You Can Afford
The definition of affordable SEO service is going to vary from person to person according to the portion of their overall budget that the service demands. SEO is complicated because of the many changes to search algorithms over the course of the year – as many as 600 – and the multiple algorithms that affect search engine optimization and marketing. Businesses may not be able to find fixed-price packages that would give them some sort of grip on the expense per year. Some may feel that $1000 per month in marketing spend is just right, while others will take a look at that figure and keel over on the floor.
Seek and You Shall Find
Possibly the best advice for finding affordable SEO service packages is to look for them.
That’s right; Google it.
Look for “website SEO packages” or “local SEO packages” and start comparing the packages that are on offer. Many will be one-size-fits-all, but others will have elements that can be customized to suit your location, your industry, and your target demographic. Start a spreadsheet that will allow you to compare side-by-side features and costs from company to company. Check out their websites and make sure that they have an online portfolio of previous work or customer testimonials.
Watch Out for Black Hats
If you’ve had a less than optimum experience with a previous “expert,” use all those red flags that you missed to weed out the black hats. These companies will promise too good to be true results in a too good to be true timeframe, and may, in fact, take your rankings by using black hat SEO practices. Reputation and professionalism matter in any contracting job from construction to digital marketing. Deal with established professionals with a solid track record and excellent references. Don’t get caught up in the promises, but believe the analytics.
Are you making these drug rehab marketing mistakes? Here are smart, simple and executable ways to rectify them.
There are a lot of people out there that need your help to overcome their substance abuse addiction. In 2015, the Substance Abuse and Mental Health Services Administration (SAMHSA) reported nearly 21 million Americans beyond the age of 12 had a substance abuse problem.
The SAMHSA report (updated for 2015) also showed only about 11% of this number gets help at addiction treatment centers. With prudent drug rehab marketing, you can reach this target audience and offer your addiction treatment solutions.
To help generate good quality leads using a smart treatment center marketing plan doesn’t mean purchasing leads from unverified sources. Always make sure you know where the leads are coming from.
But many drug rehab lead generation efforts lack the essentials of getting sensible ROI (if any). Here are just eight mistakes you do not want to commit in your drug rehab marketing campaign to boost business and get ahead of the competition. Because these mistakes may hurt your business in the end.
1. Lack of USP for Your Brand
With over 14,000 drug and alcohol addiction treatment centers in the US alone, you need to stand out from the crowd with a unique selling proposition if you are to attract and earn more business. Do you have a specialty?
For example, are you:
A drug rehab center for only men or women?
A detox center alone or include drug addiction recovery treatment
With about 50% of substance abuse victims suffering from a mental disorder or have developed one, do you also offer additional mental health treatment and recovery?
You’ll want to clearly and honestly let your target audience know of your drug addiction recovery success rate, addiction treatment philosophy, and how qualified your addiction treatment center professionals are.
2. The Absence of a Website (To Begin With)
HubSpot found 97% of all searches online are made with an intention to find local businesses. Over 68% of searchers checked out a business’s official website before calling in.
An attractive, easy to navigate, informational, and responsive website serves as the basis for any sound digital marketing campaign for a drug rehab center. If you do not have a website, you miss the online visibility and landing platform you need to earn trust, organic leads, and more customers.
3. Drug Rehab SEO Leads
Generating organic addiction treatment center leads can be tough, but buying untargeted and unqualified rehab leads can be even more costly, time-wasting, and destructive to your brand reputation.
You’ll want to verify the source of your leads and exactly how they were acquired.
There are plenty of call centers around the world that will gladly cold call unscrupulous lists of people who had maybe reached out for drug treatment in the past. This can be an awkward strategy that actually invokes anger and suspicion on the part of the person being called.
At the end of the day, this could put your organization in a bad place and shed a negative light on your business.
Your best bet is to partner with an affordable SEO company that can help guide you to finding the most appropriate keywords for your enterprise and how to rank on Page One of Google’s search results.
There’s a very specific science to the art of SEO and it will take time to beat out the competition especially for the most desired keywords.
Some people prefer to start with a modest budget and actually buy keywords using Google’s Pay Per Click program. So long as the budget remains manageable and the Return on Investment is penciling out at the end of every month, then this can be a wise and affordable internet marketing strategy.
4. Online Presence Lacks Prominence
Maybe you have a website, blog and several social media accounts registered. But you do not provide high-quality, useful, and evergreen content on a consistent basis.
You’ll want to help your target audience understand how you can help them, why you are qualified to help them, and that you actually care about helping them get their life or their loved ones’ lives back on track.
Updating your website often with fresh content also helps your business earn authority in Google’s eyes. And authority means more eyeballs and visitors to your site.
5. Inadequate Drug Rehab Marketing Strategy
Do you have a solid drug rehab marketing plan?
Are you aware of the opportunities available in multi-channel marketing for rehab lead generation?
A solid plan goes into detail about what you want to achieve as an addiction treatment center, your most relevant and targeting drug rehab marketing channels, branding plan, and how to implement the entire plan.
You can as well get help nailing the details from a professional drug rehab marketing agency or service.
6. Affordable Internet Advertising if You Lack a Large Drug Rehab Marketing Budget
Many treatment centers do not have a defined marketing budget for their drug rehab. But you do not have to have more than $10,000 to start setting a marketing budget aside.
You can start at whatever financial situation you are now with digital marketing, which is comparatively cheaper to traditional methods such as TV and print media advertising—yet offers higher returns.
Furthermore, online marketing makes it easier to target drug and alcohol addiction patients without ramping up stigmatization-based resistance.
7. Not on Google My Business (GMB)
Even the best online business directories offer free listings to any interested business. Surprisingly, most businesses’ online directory listings are unclaimed.
Yet showing up in a Google My Business (GMB) spot can rank your rehab center high up on local search results, increasing the number of quality leads visiting your website, making contact, and converting to paying customers.
Also, pay attention to review websites. It’s best to interact with people posting on review sites – good or bad. Showing interaction with past or present customers proves you’re a business that takes itself seriously and truly cares what people think.
8. Choose the Paid Option Over Organic Drug Rehab SEO
Like buying rehab leads straight-up, always choosing Pay-Per-Click (PPC) solutions can leave you with a poor understanding of your target customers, decreased inquiries and, ultimately, customers hence poor business performance.
Email marketing and content marketing offer two of the most affordable, profitable and simple rehab marketing channels for attracting targeted, high-quality, and conversion-ready customers.
Word of mouth and targeting “treatment center SEO near me” will help best target potential clients who want to keep their loved ones local.
Even going old school and putting flyers into public treatment center or hospital foyers can be relevant to your marketing campaign.
You also want to always keep in mind with any treatment center marketing that you’re most likely trying to reach friends or family of an addict who are looking to intervene or get their loved ones into recovery. It’s rare that a using addict will seek help addiction therapy treatment on their own unless they’ve truly hit rock bottom.
Be smart and safe with your approach to drug rehab marketing and always keep a very close eye on the success rate of your leads and where the best sourced leads are coming from.
That will help build better and bolder marketing ideas to grow your business and help those in need.
By learning about the latest trends in business and marketing, you can take charge of your digital strategy and survive the changing laws and regulations in the California Treatment Center space.
History of the EMP Series
Fourteen EMP Series addiction conferences have been held over the years in Florida. These events have been successful in helping addiction treatment center executives learn and understand the laws, regulations, and restrictions in Florida.
By bringing CEOs, directors and outreach coordinators together under one roof, the following topics are discussed in detail:
Insurance companies and how to get higher reimbursements
Drug rehab SEO and how to compete with larger treatment facilities
Reasons why marketing has failed in the past
Importance of proper website structure
Mobile rankings and why they may have dropped
Social media and networking opportunities
Ranking in the top three of Google Maps
Call tracking, branding, etc. to promote your facility
California is Facing New Laws, Rules and Regulations
Similar to what happened in Florida, California is now facing new rules and regulations to address the drug and alcohol epidemic as well as patient brokering and unethical treatment practices. Each day in CA, 11 people die from drug abuse. Experts estimate that roughly 3 million people have substance abuse issues, and over 40,000 emergency room visits are drug-related. Substance abuse is costing our economy millions of dollars.
Consider that in 2015, California seized:
800 pounds of heroin
5,000 pounds of meth
18,000 pounds of cocaine
413,000 pounds of marijuana
300,000 ecstasy pills
Some drugs are made in illegal laboratories, but many others come from global shipping ports. These ports make it easy for drug smugglers to move illicit drugs into our country and distribute them in California.
When drugs are readily available, it increases the chances for experimentation among our youth. Once a person starts abusing drugs, they can easily become addicted. The only way to stop addiction is with a comprehensive drug rehabilitation program.
Survive the Changes by Attending the EMP Addiction Conference
Whether you are a CEO, COO, director, outreach coordinator, marketing or executive professional, you have a lot to learn from the upcoming California Addiction Conference EMP Series. Key business and marketing thought leaders will be attending, including SeoTuners.
Your time will be put to good use! There are no boring 45-minute PowerPoint presentations. Instead, a panel of experts will discuss the latest trends in drug rehab SEO and take questions from the audience. It’s educational and personable. Learn about everything from drug rehab SEO to dealing with the insurance companies.
The conference includes a catered breakfast and lunch, prize giveaways and five thought leader panelists. It is being held on January 22, 2019, in Costa Mesa, CA at Fete the Venue. The event starts at 9 am and runs until 2:45 when the prize drawings are done. By the end of the day, you will have a stronger understanding of what a healthy marketing mix is and how to fight back from the changes happening in California.
Digital marketing as a cornerstone of today’s business success means that companies of all sizes are impacted when social media, search engines, and other sites change their algorithms and policies. Was your business majorly impacted by the core algorithm update in August of 2018? Here’s how to know the extent of the impact of changes with Google local optimization when it comes to your company:
Keywords Were a Major Player
Keyword ranking changes primarily changed in relation to location tags. The prevalence and relevance of keywords tagged with locations – such as service providers in Dallas, etc. – changed dramatically in many industries, impacting where companies feel within local and general rankings.
Links Were Not
Links were not majorly impacted by the recent algorithm changes. The actual content on websites was more relevant to these changes than backlinks. As a result, SEO professionals are increasingly focusing on improving content and using keywords properly, rather than building links.
Your Organic & Local SEO Results Probably Changed
The Google local optimization changes impacted both local and organic search results. The two were updated separately, but the gap between the updates seems to have had little impact on the overall changes.
Discrepancies Between Organic and Local Results Appearance or Widened
It is difficult to measure gains and losses when it comes to overall search results for many companies, since the changes that happened in local and organic searches often did so independent of one another. Some companies saw major local losses and organic gains, or vice versa. These discrepancies did not previously exist; most companies saw similarities or correlations between their organic and local results. The widening gap has impacted various industries differently.
The Appearance of Video Carousels
There was a time when video carousels – that little ribbon of several video options related to your search that pops up near the top of your results – were only offered when a search truly warranted it. However, the August changes created a much higher occurrence of these carousels being offered. Now, almost every search results in at least a few video options.
Healthcare Saw the Biggest Movements
Overall, sites owned by organizations and brands in or associated with the healthcare industry saw some of the biggest drops or movements in their traffic numbers. Sometimes referred to as “Your Money or Your Life” pages, the companies whose websites and services were the most impactful to consumers’ lives or security were the focus of the update since their focus is typically quality page content. This means that companies with YMYL-style sites saw the biggest movement in rankings.
